Affiliate Marketing Agency in Indonesia Built for Performance

Only pay for real results — no sales, no cost. With YCP, you elevate your marketing efficiency to the next level.

End-to-End Solutions

Led by Award-Winning Team

3.2M KOL Network Worldwide

Consult with us

Re-Evaluating The Effectiveness of Traditional Paid Ads in Indonesia?

Paid social advertising has always been effective in Indonesia—but its impact is now declining as behaviors shift. Marketers are now putting focus on more performance-based strategies to help recoup expensive campaigns.

The big shift:

#1 customer acquisition strategy in SEA

ROAS decline signals a tipping point—marketers must rethink spend as traditional ads struggle to deliver meaningful returns.

The big shift:

89% of consumers now trust content creators more.

Audiences now respond more to authentic, creator-led content, which is reshaping how brands build their marketing strategies.

The big shift:

53% of marketers are now investing 20% of their budgets in affiliate marketing.

With 70% of consumers saying they feel overwhelmed by online ads, affiliate marketing offers brands a more engaging, yet conversion-driven alternative.

Why Affiliate Marketing Outperforms Traditional Paid Ads

Traditional Paid Ads

Production House

Traditional, slow campaign workflow.
Multi-Layered Production Process

Inefficient, step-by-step campaign work process.
Manual Audience Segmentation

Starting audience outreach from zero.
Upfront Media Costs

High spend, limited returns on performance.

Awareness

Interest

Consideration

Intent

Evaluation

Purchase

Affiliate Marketing

Self-Produced Content

Authentic content from trusted creators.
Targeted Audience

Reach relevant niches with established trust.
Built-In Audience

Engaged followers that convert fast.
High ROI, Low Risk

Performance-based payments that deliver results.

Traditional Paid Ads

Higher and ongoing cost-per-lead.
Complex systems across multiple vendors.
Expensive upfront costs.
Eroding trust in traditional advertising.

Affiliate Marketing

Payments only upon conversion.
One-stop management for content and analytics.
Low to no upfront cost.
Trusted storytellers and engaged audiences.

Affiliate Marketing Solutions

Market-Focused Strategy

We build customized affiliate strategies that speak to the digital behavior of Indonesian consumers to maximize engagement and conversion.

Market analysis and competitor insights.
Affiliate program design and setup.
KPI setting and performance benchmarking.
Budget allocation and ROI forecasting.

Network Building

Accelerate your affiliate program by tapping into Indonesia’s growing creator ecosystem to drive authentic results.

Affiliate recruitment and onboarding.
Relationship management and communication.
Affiliate performance tiering and segmentation.
Incentive program design and implementation.

Data-Driven Results

As a performance-first affiliate marketing agency in Indonesia, we deliver data-backed insights that power smarter campaigns and measurable growth.

Custom reporting dashboard development.
Performance tracking and attribution.
ROI analysis and optimization.
Competitive benchmarking.

Industries We Cover

E-Commerce

Performance-driven affiliate strategies crafted for Indonesia's digital economy.

Marketplace integration.
Product feed optimization.
Influencer partnerships.
Cashback and loyalty programs.

Consumer & Retail

Driving awareness and sales with localized affiliate strategies.

Lifestyle influencer strategies.
Unboxing and review campaigns.
Social commerce integration.
Brand ambassador programs.

Technology

Affiliate solutions tailored for tech innovators seeking authentic brand growth.

B2B affiliate programs.
Technical content partnerships.
Developer community engagement.
Enterprise solution marketing.

Education

Purpose-built affiliate programs designed specifically for educational institutions and audiences.

Student recruitment campaigns.
Educational content partnerships.
Alumni referral programs.
Course comparison optimization.

Travel & Hospitality

Partnership-driven strategies to increase bookings and guest engagement through affiliates.

OTA partnerships.
Travel blogger networks.
Destination marketing.
Seasonal campaign planning.

Financial Services

Custom affiliate initiatives for banks, fintech firms, and insurance companies seeking targeted growth.

Lead generation strategies.
Educational content partnerships.
Fintech influencer networks.
B2C affiliate programs.

YCP vs Other Agencies

Service Highlights

Other Agencies

The YCP Difference

Campaign Performance

Inflexible, upfront campaign pricing with diminishing returns.

Result-driven, conversion based costing.

Global Presence

Limited reach through area-focused strategies.

Global reach, local insights. Cross-border strategies with YCP’s 20+ offices worldwide.

Reporting

Topline reports with templated analytics.

ROI-based data tracking to fluidly optimize your investment.

The Power of Affiliate Marketing

Zero Upfront Fees

Paid campaigns are 40% slower to launch due to complex coordination. With affiliate marketing, you pay only for measurable sales — no wasted spend.

No Ad Fatigue

Affiliate marketing thrives where consumers spend their time—engaging with affiliate content. Unlike traditional ads, these partnerships feel organic, keeping audiences interested without the burnout.

Advanced Matching Algorithm

Our cutting-edge technology connects brands with the right affiliates to drive long-term impact—unlike paid ads that disappear once the budget runs out.

Ready-to-Use Affiliates

Access a vetted network of ready-to-use affiliates, ensuring fast, hassle-free campaign launches.

High Trust & Authenticity

Only 25% of users trust paid ads, while affiliate recommendations are trusted by 63% of audiences, resulting in lower conversion rates for traditional ads.

Case Studies

Shift to affiliate marketing today.

Consult with us

Indonesia's Affiliate Marketing Growth

From 2025 onwards, Indonesia’s digital advertising spend is projected to keep rising, reinforcing its role in Southeast Asia’s contribution to the $175.5 billion Asia Pacific digital ad market. Affiliate marketing agencies are helping brands adapt with performance-driven strategies that convert to measurable growth.

The Growth of TikTok Shop
As one of TikTok Shop’s largest markets, Indonesia is experiencing explosive growth in livestream commerce. Affiliate marketing agencies are leveraging this shift to boost direct product promotion through creators.
The Rise of Micro and Nano Influencers
Indonesian brands are prioritizing micro (10K–100K) and nano (1K–10K) influencers with loyal audiences. These creators consistently outperform larger influencers in engagement and conversion, making them ideal for cost efficiency.
Affiliate Marketing Integration in E-Commerce
Shopee, Tokopedia, and Lazada continue to scale their affiliate programs, with new tools for creators, bloggers, and resellers to earn commissions. Local brands are also launching private affiliate programs to cater to this new market.
Growing Regulatory Compliance
With the rise of affiliate marketing, Indonesian authorities are tightening guidelines on digital disclosure. In 2025, more brands are adopting transparent labeling practices and aligning with government policies to ensure responsible affiliate marketing.