Affiliate Marketing Agency in Indonesia Built for Performance

Only pay for real results — no sales, no cost. With YCP, you elevate your marketing efficiency to the next level.

End-to-End Solutions End-to-End Solutions
Led by Award-Winning Team Led by Award-Winning Team
3.2M KOL Network Worldwide 3.2M KOL Network Worldwide
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Re-Evaluating The Effectiveness of Traditional Paid Ads in Indonesia?

Paid social advertising has always been effective in Indonesia—but its impact is now declining as behaviors shift. Marketers are now putting focus on more performance-based strategies to help recoup expensive campaigns.

The big shift:

#1 customer acquisition strategy in SEA

#1 customer acquisition strategy in SEA

ROAS decline signals a tipping point—marketers must rethink spend as traditional ads struggle to deliver meaningful returns.

The big shift:

89% of consumers now trust content creators more.

89% of consumers now trust content creators more.

Audiences now respond more to authentic, creator-led content, which is reshaping how brands build their marketing strategies.

The big shift:

53% of marketers are now investing 20% of their budgets in affiliate marketing.

53% of marketers are now investing 20% of their budgets in affiliate marketing.

With 70% of consumers saying they feel overwhelmed by online ads, affiliate marketing offers brands a more engaging, yet conversion-driven alternative.

Why Affiliate Marketing Outperforms Traditional Paid Ads

Traditional Paid Ads

  • Production House

    Traditional, slow campaign workflow.

  • Multi-Layered Production Process

    Inefficient, step-by-step campaign work process.

  • Manual Audience Segmentation

    Starting audience outreach from zero.

  • Upfront Media Costs

    High spend, limited returns on performance.

Affiliate Marketing

  • Self-Produced Content

    Authentic content from trusted creators.

  • Targeted Audience

    Reach relevant niches with established trust.

  • Built-In Audience

    Engaged followers that convert fast.

  • High ROI, Low Risk

    Performance-based payments that deliver results.

Traditional Paid Ads

  • Higher and ongoing cost-per-lead.
  • Complex systems across multiple vendors.
  • Expensive upfront costs.
  • Eroding trust in traditional advertising.

Affiliate Marketing

  • Payments only upon conversion.
  • One-stop management for content and analytics.
  • Low to no upfront cost.
  • Trusted storytellers and engaged audiences.

Affiliate Marketing Solutions

Market-Focused Strategy

We build customized affiliate strategies that speak to the digital behavior of Indonesian consumers to maximize engagement and conversion.

  • Market analysis and competitor insights.
  • Affiliate program design and setup.
  • KPI setting and performance benchmarking.
  • Budget allocation and ROI forecasting.

Network Building

Accelerate your affiliate program by tapping into Indonesia’s growing creator ecosystem to drive authentic results.

  • Affiliate recruitment and onboarding.
  • Relationship management and communication.
  • Affiliate performance tiering and segmentation.
  • Incentive program design and implementation.

Data-Driven Results

As a performance-first affiliate marketing agency in Indonesia, we deliver data-backed insights that power smarter campaigns and measurable growth.

  • Custom reporting dashboard development.
  • Performance tracking and attribution.
  • ROI analysis and optimization.
  • Competitive benchmarking.

Industries We Cover

E-Commerce

E-Commerce

Performance-driven affiliate strategies crafted for Indonesia's digital economy.

  • Marketplace integration.
  • Product feed optimization.
  • Influencer partnerships.
  • Cashback and loyalty programs.
Consumer & Retail

Consumer & Retail

Driving awareness and sales with localized affiliate strategies.

  • Lifestyle influencer strategies.
  • Unboxing and review campaigns.
  • Social commerce integration.
  • Brand ambassador programs.
Technology

Technology

Affiliate solutions tailored for tech innovators seeking authentic brand growth.

  • B2B affiliate programs.
  • Technical content partnerships.
  • Developer community engagement.
  • Enterprise solution marketing.
Education

Education

Purpose-built affiliate programs designed specifically for educational institutions and audiences.

  • Student recruitment campaigns.
  • Educational content partnerships.
  • Alumni referral programs.
  • Course comparison optimization.
Travel & Hospitality

Travel & Hospitality

Partnership-driven strategies to increase bookings and guest engagement through affiliates.

  • OTA partnerships.
  • Travel blogger networks.
  • Destination marketing.
  • Seasonal campaign planning.
Financial Services

Financial Services

Custom affiliate initiatives for banks, fintech firms, and insurance companies seeking targeted growth.

  • Lead generation strategies.
  • Educational content partnerships.
  • Fintech influencer networks.
  • B2C affiliate programs.

YCP vs Other Agencies

Service Highlights
Other Agencies
The YCP Difference

Campaign Performance

Inflexible, upfront campaign pricing with diminishing returns.

Result-driven, conversion based costing.

Global Presence

Limited reach through area-focused strategies.

Global reach, local insights. Cross-border strategies with YCP’s 20+ offices worldwide.

Reporting

Topline reports with templated analytics.

ROI-based data tracking to fluidly optimize your investment.

The Power of Affiliate Marketing

Zero Upfront Fees

Paid campaigns are 40% slower to launch due to complex coordination. With affiliate marketing, you pay only for measurable sales — no wasted spend.

No Ad Fatigue

Affiliate marketing thrives where consumers spend their time—engaging with affiliate content. Unlike traditional ads, these partnerships feel organic, keeping audiences interested without the burnout.

Advanced Matching Algorithm

Our cutting-edge technology connects brands with the right affiliates to drive long-term impact—unlike paid ads that disappear once the budget runs out.

Ready-to-Use Affiliates

Access a vetted network of ready-to-use affiliates, ensuring fast, hassle-free campaign launches.

High Trust & Authenticity

Only 25% of users trust paid ads, while affiliate recommendations are trusted by 63% of audiences, resulting in lower conversion rates for traditional ads.​

Case Studies

Shift to affiliate marketing today.

Consult with us
Indonesia's Affiliate Marketing Growth

Indonesia's Affiliate Marketing Growth

From 2025 onwards, Indonesia’s digital advertising spend is projected to keep rising, reinforcing its role in Southeast Asia’s contribution to the $175.5 billion Asia Pacific digital ad market. Affiliate marketing agencies are helping brands adapt with performance-driven strategies that convert to measurable growth.

  • The Growth of TikTok Shop
    As one of TikTok Shop’s largest markets, Indonesia is experiencing explosive growth in livestream commerce. Affiliate marketing agencies are leveraging this shift to boost direct product promotion through creators.
  • The Rise of Micro and Nano Influencers
    Indonesian brands are prioritizing micro (10K–100K) and nano (1K–10K) influencers with loyal audiences. These creators consistently outperform larger influencers in engagement and conversion, making them ideal for cost efficiency.
  • Affiliate Marketing Integration in E-Commerce
    Shopee, Tokopedia, and Lazada continue to scale their affiliate programs, with new tools for creators, bloggers, and resellers to earn commissions. Local brands are also launching private affiliate programs to cater to this new market.
  • Growing Regulatory Compliance
    With the rise of affiliate marketing, Indonesian authorities are tightening guidelines on digital disclosure. In 2025, more brands are adopting transparent labeling practices and aligning with government policies to ensure responsible affiliate marketing.

Awards

The works of our team have been recognized with various top awards across the region.

Awards Awards Awards Awards Awards Awards Awards Awards Awards

Who We Work With

Fortune 500s and multinational firms partner with YCP in Indonesia for diverse marketing strategies and campaign executions.

IBM
General Electric
reckitt
xbox
Ajinomoto
Canon1
Du pont
Pfizer
Nestl
Fedex
Nike
BP
Panasoni
Microsoft
Shell
Toyota
Unilever

What Clients Say About Us

"This team sparks change and makes things happen, one campaign at a time, not just in one area but across the APAC region. They are agile and embrace modernity to create effective and award-winning ideas."

Gucci, Reckitt APAC

"Providing our teams with deep market understanding across Asia, their insights have been crucial in developing and optimizing our regional approach."

Microsoft, Asia Pacific & Greater China Region

Meet Our Experts

Shingo Kasumoto Shingo Kasumoto

Shingo Kasumoto

CEO, YCP interactive Services Division

Past Companies:

P&G, Shiseido

Eunice Maximo Eunice Maximo

Eunice Maximo

Partner & Head of Creatives

Past Campaigns:

Tiger, Nestlé, Unilever, P&G, Retold With Pride

Awards:

Campaign Asia, Mad Stars, New York Festivals, Spikes Asia, work featured in Cannes Lions

Natsumi Horikawa Natsumi Horikawa

Natsumi Horikawa

Partner

Past Companies:

Cross Marketing, Kadence International, Google Japan

Mehdi Jaouadi Mehdi Jaouadi

Mehdi Jaouadi

Partner

Past Companies:

Metro Wholesale Myanmar, Beiersdorf, DKSH, L'Oréal

Eucel Maximo Eucel Maximo

Eucel Maximo

Partner

Past Campaigns:

Coca-Cola, Mondelez, British Council

Awards:

Campaign Asia, Drum Awards, Asia CEO Awards, [Nomination] Coca-cola Marketing Innovation Awards

Kenneth Carsula Kenneth Carsula

Kenneth Carsula

Strategy Director

Past Campaigns:

Ooredoo, Samsung, Unilever

Awards:

Campaign Asia, Mad Stars

Jaceline Go Jaceline Go

Jaceline Go

Digital Marketing Manager

Past Companies:

Etihad Airways

Past Campaigns:

Brother, Nestlé, Lesaffre

Veronica Bienvenida Veronica Bienvenida

Veronica Bienvenida

Senior Digital Marketing Consultant

Past Companies:

Wunderman Thompson, Shopee, Mondelez International, Ayala Land Premier

Past Campaigns:

Shopee, Mega Sardines, Arthaland, Club Pilates

Melissa Soentoro Melissa Soentoro

Melissa Soentoro

Account Lead

Past Companies:

Lazada, ShopeePay, Shopee

Past Campaigns:

Lazada, ShopeePay, Shopee

Frequently Asked Questions

The setup timeline depends on your campaign goals, readiness of assets, and target markets. Generally, once the brief is aligned, we can move into partner sourcing, technical setup, and content preparation within a few weeks. Our regional presence helps streamline this process, but we always prioritize quality partnerships and compliance over speed.
Campaign duration varies depending on your objectives. Some clients run short-term campaigns around product launches or seasonal pushes, while others opt for ongoing programs to continuously acquire new customers. We typically recommend allowing enough time to gather performance data and optimize for long-term results.
Affiliate Marketing is performance-based, so costs are often tied to actual results rather than fixed fees. That said, investment levels can vary based on your industry, campaign complexity, and region. We work closely with each client to define a structure that aligns with both budget and business goals, ensuring cost-efficiency without compromising impact.
Many agencies provide topline reports that lack actionable insights. YCP’s ROI-based data tracking offers real-time, in-depth analytics—allowing you to fluidly optimize investments, understand true customer value, and prevent waste on underperforming affiliates.
Philippines’s massive internet penetration, rising middle class, and preference for digital shopping create an ideal environment for Affiliate Marketing. Brands are shifting from traditional ads to performance-based partnerships to efficiently drive real conversions and sales.
Yes. Whether you're an Indonesian brand expanding to Southeast Asia or a global brand entering Indonesia, YCP designs cross-border Affiliate Marketing programs that balance regional consistency with local market nuance—something few local agencies can match.

Talk to Our Affiliate Marketing Experts

Schedule a session with our experts to discover how YCP can help you build impactful affiliate partnerships and drive business growth.

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