Japan's Performance-Driven Affiliate Marketing Agency

Only pay for real results — no sales, no cost. With YCP, you elevate your marketing efficiency to the next level.

End-to-End Solutions End-to-End Solutions
Led by Award-Winning Team Led by Award-Winning Team
3.2M KOL Network Worldwide 3.2M KOL Network Worldwide
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Why Brands Are Looking Past Paid Social

Paid social once delivered results, but the landscape has shifted. Rising costs, consumer skepticism, and digital fatigue mean brands are spending more for less.

The big shift:

#1 customer acquisition strategy.

#1 customer acquisition strategy.

Ad spend is growing faster than returns. With CPCs (cost per click) rising and ROAs (return on ad spend) dwindling, brands are left to deal with a cycle of diminishing returns.

The big shift:

89% of consumers are now influenced by content creators.

89% of consumers are now influenced by content creators.

Today’s consumers rely more on authentic voices from creators, peers, and communities. Organic trust is fueling conversions that traditional paid can’t buy.

The big shift:

53% of marketers now allocate 20% of their marketing budget to affiliate marketing.

53% of marketers now allocate 20% of their marketing budget to affiliate marketing.

With 70% of consumers feeling overwhelmed by digital ads, brands must find new ways to break through and win back attention.

Why Affiliate Marketing Outperforms Traditional Paid Ads

Traditional Paid Ads

  • Production House

    Traditional, slow campaign workflow.

  • Multi-Layered Production Process

    Inefficient, step-by-step campaign work process.

  • Manual Audience Segmentation

    Starting audience outreach from zero.

  • Upfront Media Costs

    High spend, limited returns on performance.

Affiliate Marketing

  • Self-Produced Content

    Authentic content from trusted creators.

  • Targeted Audience

    Reach relevant niches with established trust.

  • Built-In Audience

    Engaged followers that convert fast.

  • High ROI, Low Risk

    Performance-based payments that deliver results.

Traditional Paid Ads

  • Higher and ongoing cost-per-lead.
  • Complex systems across multiple vendors.
  • Expensive upfront costs.
  • Eroding trust in traditional advertising.

Affiliate Marketing

  • Payments only upon conversion.
  • One-stop management for content and analytics.
  • Low to no upfront cost.
  • Trusted storytellers and engaged audiences.

Affiliate Marketing Solutions

Strategy Development

We develop affiliate strategies that align with Japan’s unique digital habits, ensuring relevance and delivering stronger conversions.

  • Market analysis and competitor insights.
  • Affiliate program design and setup.
  • KPI setting and performance benchmarking.
  • Budget allocation and ROI forecasting.

Network Building

We connect brands with top-performing affiliates in Japan, extending reach and driving authenticity.

  • Affiliate recruitment and onboarding.
  • Relationship management and communication.
  • Affiliate performance tiering and segmentation.
  • Incentive program design and implementation.

Analytics & Reporting

We deliver the data, tracking, and support needed to help brands in Japan grow and maximize ROI.

  • Custom reporting dashboard development.
  • Performance tracking and attribution.
  • ROI analysis and optimization.
  • Competitive benchmarking.

Industries We Cover

E-Commerce

E-Commerce

High-performing affiliate programs for Japan’s online retail and e-commerce sector.

  • Marketplace integration.
  • Product feed optimization.
  • Influencer partnerships.
  • Cashback and loyalty programs.
Consumer & Retail

Consumer & Retail

Affiliate strategies leveraging local consumer insights to drive sales and growth.

  • Lifestyle influencer strategies.
  • Unboxing and review campaigns.
  • Social commerce integration.
  • Brand ambassador programs.
Technology

Technology

Targeted affiliate marketing solutions for Japan’s SaaS and technology industries.

  • B2B affiliate programs.
  • Technical content partnerships.
  • Developer community engagement.
  • Enterprise solution marketing.
Education

Education

Focused affiliate campaigns to boost enrollment for learning platforms and educational institutions.

  • Student recruitment campaigns.
  • Educational content partnerships.
  • Alumni referral programs.
  • Course comparison optimization.
Travel & Hospitality

Travel & Hospitality

Affiliate-driven initiatives to increase engagement and bookings in Japan’s travel, hospitality, and tourism markets.

  • OTA partnerships.
  • Travel blogger networks.
  • Destination marketing.
  • Seasonal campaign planning.
Financial Services

Financial Services

Specialized affiliate programs for banks, fintech firms, and digital providers looking to grow in Japan.

  • Lead generation strategies.
  • Educational content partnerships.
  • Fintech influencer networks.
  • B2C affiliate programs.

YCP vs Other Agencies

Service Highlights
Other Agencies
The YCP Difference

Campaign Performance

Inflexible, upfront campaign pricing with diminishing returns.

Result-driven, conversion based costing.

Global Presence

Limited reach through area-focused strategies.

Global reach, local insights. Cross-border strategies with YCP’s 20+ offices worldwide.

Reporting

Topline reports with templated analytics.

ROI-based data tracking to fluidly optimize your investment.

The Power of Affiliate Marketing

Zero Upfront Fees

Paid campaigns are 40% slower to launch due to complex coordination. With affiliate marketing, you pay only for measurable sales — no wasted spend.

No Ad Fatigue

Affiliate marketing thrives where consumers spend their time—engaging with affiliate content. Unlike traditional ads, these partnerships feel organic, keeping audiences interested without the burnout.

Advanced Matching Algorithm

Our cutting-edge technology connects brands with the right affiliates to drive long-term impact—unlike paid ads that disappear once the budget runs out.

Ready-to-Use Affiliates

Access a vetted network of ready-to-use affiliates, ensuring fast, hassle-free campaign launches.

High Trust & Authenticity

Only 25% of users trust paid ads, while affiliate recommendations are trusted by 63% of audiences, resulting in lower conversion rates for traditional ads.​

Case Studies

Shift to affiliate marketing today.

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Understanding Japan's Competitive Affiliate Marketing Space

Understanding Japan's Competitive Affiliate Marketing Space

The influencer marketing and e-commerce landscape in Japan remains robust, with businesses projected to spend 164 billion yen by 2029. With increased consumer engagement on digital platforms, affiliate strategies and culturally aligned partnerships can offer brands measurable growth.

  • Social Commerce & Cross Channel Integration
    Japanese consumers actively engage with popular platforms such as LINE, Instagram, and YouTube, with TikTok Shop also emerging as a hub for livestream shopping. Strategies that connect social channels, e-commerce, and affiliate programs allow brands to grow their sales and reach, while building trust with their audiences.
  • Trust in Micro & Nano Influencers
    Influencers in Japan can drive significant impact when brands prioritize authenticity and cultural nuance, using social platforms like YouTube and Instagram to establish long-term trust and genuine audience connection.
  • Affiliate Marketing Powering E-Commerce Growth
    Major e-commerce platforms in Japan, such as Rakuten and Amazon Japan, offer affiliate programs that enable brands to boost traffic and conversions through trusted reviews, recommendations, and creator partnerships.
  • Regulatory and Transparency Compliance
    As Japan reinforces its consumer protection and advertising standards, affiliates and brands are adopting stricter disclosure practices. Transparency is no longer just a regulatory requirement, but a key trust indicator.

Awards

The works of our team have been recognized with various top awards across the region.

Awards Awards Awards Awards Awards Awards Awards Awards Awards

Who We Work With

Fortune 500s and multinational firms partner with YCP in Philippines for diverse marketing strategies and campaign executions.

IBM
General Electric
reckitt
xbox
Ajinomoto
Canon1
Du pont
Pfizer
Nestl
Fedex
Nike
BP
Panasoni
Microsoft
Shell
Toyota
Unilever

What Clients Say About Us

"This team sparks change and makes things happen, one campaign at a time, not just in one area but across the APAC region. They are agile and embrace modernity to create effective and award-winning ideas."

Gucci, Reckitt APAC

"Providing our teams with deep market understanding across Asia, their insights have been crucial in developing and optimizing our regional approach."

Microsoft, Asia Pacific & Greater China Region

Meet Our Experts

Shingo Kasumoto Shingo Kasumoto

Shingo Kasumoto

CEO, YCP interactive Services Division

Past Companies:

P&G, Shiseido

Eunice Maximo Eunice Maximo

Eunice Maximo

Partner & Head of Creatives

Past Campaigns:

Tiger, Nestlé, Unilever, P&G, Retold With Pride

Awards:

Campaign Asia, Mad Stars, New York Festivals, Spikes Asia, work featured in Cannes Lions

Natsumi Horikawa Natsumi Horikawa

Natsumi Horikawa

Partner

Past Companies:

Cross Marketing, Kadence International, Google Japan

Mehdi Jaouadi Mehdi Jaouadi

Mehdi Jaouadi

Partner

Past Companies:

Metro Wholesale Myanmar, Beiersdorf, DKSH, L'Oréal

Eucel Maximo Eucel Maximo

Eucel Maximo

Partner

Past Campaigns:

Coca-Cola, Mondelez, British Council

Awards:

Campaign Asia, Drum Awards, Asia CEO Awards, [Nomination] Coca-cola Marketing Innovation Awards

Kenneth Carsula Kenneth Carsula

Kenneth Carsula

Strategy Director

Past Campaigns:

Ooredoo, Samsung, Unilever

Awards:

Campaign Asia, Mad Stars

Jaceline Go Jaceline Go

Jaceline Go

Digital Marketing Manager

Past Companies:

Etihad Airways

Past Campaigns:

Brother, Nestlé, Lesaffre

Veronica Bienvenida Veronica Bienvenida

Veronica Bienvenida

Senior Digital Marketing Consultant

Past Companies:

Wunderman Thompson, Shopee, Mondelez International, Ayala Land Premier

Past Campaigns:

Shopee, Mega Sardines, Arthaland, Club Pilates

Melissa Soentoro Melissa Soentoro

Melissa Soentoro

Account Lead

Past Companies:

Lazada, ShopeePay, Shopee

Past Campaigns:

Lazada, ShopeePay, Shopee

Frequently Asked Questions

The setup timeline depends on your campaign goals, readiness of assets, and target markets. Generally, once the brief is aligned, we can move into partner sourcing, technical setup, and content preparation within a few weeks. Our regional presence helps streamline this process, but we always prioritize quality partnerships and compliance over speed.
Campaign duration varies depending on your objectives. Some clients run short-term campaigns around product launches or seasonal pushes, while others opt for ongoing programs to continuously acquire new customers. We typically recommend allowing enough time to gather performance data and optimize for long-term results.
Affiliate Marketing is performance-based, so costs are often tied to actual results rather than fixed fees. That said, investment levels can vary based on your industry, campaign complexity, and region. We work closely with each client to define a structure that aligns with both budget and business goals, ensuring cost-efficiency without compromising impact.
Many agencies provide topline reports that lack actionable insights. YCP’s ROI-based data tracking offers real-time, in-depth analytics—allowing you to fluidly optimize investments, understand true customer value, and prevent waste on underperforming affiliates.
Philippines’s massive internet penetration, rising middle class, and preference for digital shopping create an ideal environment for Affiliate Marketing. Brands are shifting from traditional ads to performance-based partnerships to efficiently drive real conversions and sales.
Yes. Whether you're an Indonesian brand expanding to Southeast Asia or a global brand entering Indonesia, YCP designs cross-border Affiliate Marketing programs that balance regional consistency with local market nuance—something few local agencies can match.

Talk to Our Affiliate Marketing Experts

Schedule a session with our experts to discover how YCP can help you build impactful affiliate partnerships and drive business growth.

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