Performance-Focused Malaysia Affiliate Marketing Agency

Only pay for real results — no sales, no cost. With YCP, you elevate your marketing efficiency to the next level.

End-to-End Solutions End-to-End Solutions
Led by Award-Winning Team Led by Award-Winning Team
3.2M KOL Network Worldwide 3.2M KOL Network Worldwide
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Why More Malaysian Brands Are Rethinking Paid Ads

Paid social has been a go-to for brand building and lead generation in Southeast Asia, but performance is slipping. As costs rise and audiences tune out, Malaysian brands are rethinking where their ad dollars go.

The big shift:

#1 customer acquisition strategy.

#1 customer acquisition strategy.

In Malaysia’s competitive landscape, growing ad spend isn’t yielding stronger returns. Marketers are seeing flatter ROAS and are now shifting toward performance-led alternatives.

The big shift:

89% of consumers are now influenced by content creators.

89% of consumers are now influenced by content creators.

Local consumers are increasingly drawn to content that feels personal and relatable. In Malaysia, creators have become key voices shaping buyer choices, more than the ads they skip.

The big shift:

53% of marketers now allocate 20% of their marketing budget to affiliate marketing.

53% of marketers now allocate 20% of their marketing budget to affiliate marketing.

With users in Malaysia overwhelmed by repetitive ads, attention is shifting to affiliate content that feels native, useful, and credible—rather than disruptive.

Why Affiliate Marketing Outperforms Traditional Paid Ads

Traditional
Paid Ads​

  • Production House

    Traditional, slow campaign workflow.

  • Multi-Layered Production Process

    Inefficient, step-by-step campaign work process.

  • Manual Audience Segmentation

    Starting audience outreach from zero.

  • Upfront Media Costs

    High spend, limited returns on performance.

Affiliate
Marketing

  • Self-Produced Content

    Authentic content from trusted creators.

  • Targeted Audience

    Reach relevant niches with established trust.

  • Built-In Audience

    Engaged followers that convert fast.​

  • High ROI,
    Low Risk

    Performance-based payments that deliver results.

Traditional
Paid Ads

  • Higher and ongoing cost-per-lead.
  • Complex systems across multiple vendors.
  • Expensive upfront costs.
  • Eroding trust in traditional advertising.

Affiliate Marketing

  • Payments only upon conversion.
  • One-stop management for content and analytics.
  • Low to no upfront cost.
  • Trusted storytellers and engaged audiences.

Affiliate Marketing Solutions

Strategy Development

We develop tailored affiliate strategies specifically built around Malaysia’s diverse and fast-evolving e-commerce landscape.

  • Market analysis and competitor insights.
  • Affiliate program design and setup.
  • KPI setting and performance benchmarking.
  • Budget allocation and ROI forecasting.

Network Building

Accelerate your brand visibility by partnering with high-performing affiliates across Malaysia’s key digital platforms.

  • Affiliate recruitment and onboarding.
  • Relationship management and communication.
  • Affiliate performance tiering and segmentation.
  • Incentive program design and implementation.

Analytics & Reporting

As a results-focused affiliate marketing agency in Malaysia, we provide deep performance insights to drive ROI and long-term growth.

  • Custom reporting dashboard development.
  • Performance tracking and attribution.
  • ROI analysis and optimization.
  • Competitive benchmarking.

Industries We Cover

E-Commerce

E-Commerce

Targeted affiliate strategies built for digital storefronts and marketplaces.

  • Marketplace integration.
  • Product feed optimization.
  • Influencer partnerships.
  • Cashback and loyalty programs.
Consumer & Retail

Consumer & Retail

Driving product discovery through affiliates tuned to local shopping habits.

  • Lifestyle influencer strategies.
  • Unboxing and review campaigns.
  • Social commerce integration.
  • Brand ambassador programs.
Technology

Technology

Affiliate solutions crafted for SaaS brands and growth-stage tech players.

  • B2B affiliate programs.
  • Technical content partnerships.
  • Developer community engagement.
  • Enterprise solution marketing.
Education

Education

Purpose-built programs that boost visibility and student enrollments.

  • Student recruitment campaigns.
  • Educational content partnerships.
  • Alumni referral programs.
  • Course comparison optimization.
Travel & Hospitality

Travel & Hospitality

Grow bookings and brand awareness through trusted affiliate partners.

  • OTA partnerships.
  • Travel blogger networks.
  • Destination marketing.
  • Seasonal campaign planning.
Financial Services

Financial Services

Tailored affiliate models for banks, fintechs, and insurance providers.

  • Lead generation strategies.
  • Educational content partnerships.
  • Fintech influencer networks.
  • B2C affiliate programs.

YCP vs Other Agencies

Service Highlights
Other Agencies
The YCP Difference

Campaign Performance

Inflexible, upfront campaign pricing with diminishing returns.

Result-driven, conversion based costing.

Global Presence

Limited reach through area-focused strategies.

Global reach, local insights. Cross-border strategies with YCP’s 20+ offices worldwide.

Reporting

Topline reports with templated analytics.

ROI-based data tracking to fluidly optimize your investment.

The Power of Affiliate Marketing

Zero Upfront Fees

Paid campaigns are 40% slower to launch due to complex coordination. With affiliate marketing, you pay only for measurable sales — no wasted spend.

No Ad Fatigue

Affiliate marketing thrives where consumers spend their time—engaging with affiliate content. Unlike traditional ads, these partnerships feel organic, keeping audiences interested without the burnout.

Advanced Matching Algorithm

Our cutting-edge technology connects brands with the right affiliates to drive long-term impact—unlike paid ads that disappear once the budget runs out.

Ready-to-Use Affiliates

Access a vetted network of ready-to-use affiliates, ensuring fast, hassle-free campaign launches.

High Trust & Authenticity

Only 25% of users trust paid ads, while affiliate recommendations are trusted by 63% of audiences, resulting in lower conversion rates for traditional ads.​

Case Studies

Shift to affiliate marketing today.

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At a Glance: Malaysia's Affiliate Marketing Landscape

At a Glance: Malaysia's Affiliate Marketing Landscape

Malaysia’s digital ad market is heating up, fueled by a $175.5B Asia Pacific push. As social platforms shape how people shop, brands are betting on affiliate marketing to turn clicks into conversions.

  • TikTok Shop & Social Commerce Boom
    Shopping is now social in Malaysia. TikTok Shop and other platforms are turning content into commerce, with creators driving real-time sales through livestreams and scroll-stopping videos.
  • Micro & Nano Influencers Deliver
    Malaysian brands are backing smaller micro and nano creators who connect deeply with niche audiences and often drive higher engagement than mainstream personalities.
  • E-Commerce Platforms Open the Gates
    Shopee, Lazada, and Zalora are growing affiliate programs fast, giving creators more ways to earn by sending traffic and closing sales.
  • Stronger Rules, Smarter Plays
    Clearer disclosure rules from the CMCF are shaping a more transparent ecosystem, helping build trust across brand, creator, and consumer.

Awards

The works of our team have been recognized with various top awards across the region.

Awards Awards Awards Awards Awards Awards Awards Awards Awards

Who We Work With

Fortune 500s and multinational firms partner with YCP in Malaysia for diverse marketing strategies and campaign executions.

IBM
General Electric
reckitt
xbox
Ajinomoto
Canon1
Du pont
Pfizer
Nestl
Fedex
Nike
BP
Panasoni
Microsoft
Shell
Toyota
Unilever

What Clients Say About Us

"This team sparks change and makes things happen, one campaign at a time, not just in one area but across the APAC region. They are agile and embrace modernity to create effective and award-winning ideas."

Gucci, Reckitt APAC

"Providing our teams with deep market understanding across Asia, their insights have been crucial in developing and optimizing our regional approach."

Microsoft, Asia Pacific & Greater China Region

Meet Our Experts

Shingo Kasumoto Shingo Kasumoto

Shingo Kasumoto

CEO, YCP interactive Services Division

Past Companies:

P&G, Shiseido

Eunice Maximo Eunice Maximo

Eunice Maximo

Partner & Head of Creatives

Past Campaigns:

Tiger, Nestlé, Unilever, P&G, Retold With Pride

Awards:

Campaign Asia, Mad Stars, New York Festivals, Spikes Asia, work featured in Cannes Lions

Natsumi Horikawa Natsumi Horikawa

Natsumi Horikawa

Partner

Past Companies:

Cross Marketing, Kadence International, Google Japan

Mehdi Jaouadi Mehdi Jaouadi

Mehdi Jaouadi

Partner

Past Companies:

Metro Wholesale Myanmar, Beiersdorf, DKSH, L'Oréal

Eucel Maximo Eucel Maximo

Eucel Maximo

Director

Past Campaigns:

Coca-Cola, Mondelez, British Council

Awards:

Campaign Asia, Drum Awards, Asia CEO Awards, [Nomination] Coca-cola Marketing Innovation Awards

Kenneth Carsula Kenneth Carsula

Kenneth Carsula

Strategy Director

Past Campaigns:

Ooredoo, Samsung, Unilever

Awards:

Campaign Asia, Mad Stars

Alexandra Santiago Alexandra Santiago

Alexandra Santiago

Content Marketing Manager

Past Companies:

Dentsu One Manila (now Dentsu Creative), Leo Burnett Manila

Past Campaigns:

Sun Life, UNICEF, Samsung, McDonald's

Jaceline Go Jaceline Go

Jaceline Go

Digital Marketing Manager

Past Companies:

Etihad Airways

Past Campaigns:

Brother, Nestlé, Lesaffre

Veronica Bienvenida Veronica Bienvenida

Veronica Bienvenida

Senior Digital Marketing Consultant

Past Companies:

Wunderman Thompson, Shopee, Mondelez International, Ayala Land Premier

Past Campaigns:

Shopee, Mega Sardines, Arthaland, Club Pilates

Melissa Soentoro Melissa Soentoro

Melissa Soentoro

Senior Digital Marketing Consultant

Past Companies:

Lazada, ShopeePay, Shopee

Past Campaigns:

Lazada, ShopeePay, Shopee

Frequently Asked Questions

The setup timeline depends on your campaign goals, readiness of assets, and target markets. Generally, once the brief is aligned, we can move into partner sourcing, technical setup, and content preparation within a few weeks. Our regional presence helps streamline this process, but we always prioritize quality partnerships and compliance over speed.
Campaign duration varies depending on your objectives. Some clients run short-term campaigns around product launches or seasonal pushes, while others opt for ongoing programs to continuously acquire new customers. We typically recommend allowing enough time to gather performance data and optimize for long-term results.
Affiliate Marketing is performance-based, so costs are often tied to actual results rather than fixed fees. That said, investment levels can vary based on your industry, campaign complexity, and region. We work closely with each client to define a structure that aligns with both budget and business goals, ensuring cost-efficiency without compromising impact.
Many agencies provide topline reports that lack actionable insights. YCP’s ROI-based data tracking offers real-time, in-depth analytics—allowing you to fluidly optimize investments, understand true customer value, and prevent waste on underperforming affiliates.
Philippines’s massive internet penetration, rising middle class, and preference for digital shopping create an ideal environment for Affiliate Marketing. Brands are shifting from traditional ads to performance-based partnerships to efficiently drive real conversions and sales.
Yes. Whether you're an Indonesian brand expanding to Southeast Asia or a global brand entering Indonesia, YCP designs cross-border Affiliate Marketing programs that balance regional consistency with local market nuance—something few local agencies can match.

Talk to Our Affiliate Marketing Experts

Schedule a session with our experts to discover how YCP can help you build impactful affiliate partnerships and drive business growth.

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