Thailand’s Performance-Focused Affiliate Marketing Agency

Only pay for real results — no sales, no cost. With YCP, you elevate your marketing efficiency to the next level.

End-to-End Solutions End-to-End Solutions
Led by Award-Winning Team Led by Award-Winning Team
3.2M KOL Network Worldwide 3.2M KOL Network Worldwide
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Struggling With Traditional Paid Ads in Thailand?

Paid social media ads have driven brand awareness and customer sign-ups across Southeast Asia for years. But rising costs, growing ad fatigue, and shifting algorithms are chipping away at ROI, forcing marketers to rethink their approach.

The big shift:

#1 customer acquisition strategy.

#1 customer acquisition strategy.

As ad budgets climb, Thai businesses are encountering diminishing returns, with each extra dollar spent delivering a smaller uptick in conversions. This squeeze on return on ad spend (ROAS) is prompting marketers to search for more cost-effective channels.

The big shift:

89% of consumers are now influenced by content creators.

89% of consumers are now influenced by content creators.

Consumers tend to trust peer recommendations or content from real people more than traditional ads. As trust declines, so does the effectiveness of paid social in driving meaningful action.

The big shift:

53% of marketers now allocate 20% of their marketing budget to affiliate marketing.

53% of marketers now allocate 20% of their marketing budget to affiliate marketing.

Digital audiences are showing clear signs of ad fatigue. Around 70% of consumers say they feel bombarded by online ads​, which leads them to tune out or actively avoid these ads.

Why Affiliate Marketing Outperforms Traditional Paid Ads

Traditional
Paid Ads​

  • Production House

    Traditional, slow campaign workflow.

  • Multi-Layered Production Process

    Inefficient, step-by-step campaign work process.

  • Manual Audience Segmentation

    Starting audience outreach from zero.

  • Upfront Media Costs

    High spend, limited returns on performance.

Affiliate
Marketing

  • Self-Produced Content

    Authentic content from trusted creators.

  • Targeted Audience

    Reach relevant niches with established trust.

  • Built-In Audience

    Engaged followers that convert fast.​

  • High ROI,
    Low Risk

    Performance-based payments that deliver results.

Traditional
Paid Ads

  • Higher and ongoing cost-per-lead.
  • Complex systems across multiple vendors.
  • Expensive upfront costs.
  • Eroding trust in traditional advertising.

Affiliate Marketing

  • Payments only upon conversion.
  • One-stop management for content and analytics.
  • Low to no upfront cost.
  • Trusted storytellers and engaged audiences.

Affiliate Marketing Solutions

Strategy Development

We build high-converting affiliate strategies that align with Thai consumer trends and the country’s thriving e-commerce sector.

  • Market analysis and competitor insights.
  • Affiliate program design and setup.
  • KPI setting and performance benchmarking.
  • Budget allocation and ROI forecasting.

Network Building

We help expand your reach by activating Thailand’s top affiliates across your chosen social and e-commerce platforms.

  • Affiliate recruitment and onboarding.
  • Relationship management and communication.
  • Affiliate performance tiering and segmentation.
  • Incentive program design and implementation.

Analytics & Reporting

As a date-driven affiliate marketing agency in Thailand, we deliver actionable insights to optimize your ROI and growth.

  • Custom reporting dashboard development.
  • Performance tracking and attribution.
  • ROI analysis and optimization.
  • Competitive benchmarking.

Industries We Cover

E-Commerce

E-Commerce

Expert affiliate strategies for Thai e-commerce platforms and online retailers.

  • Marketplace integration.
  • Product feed optimization.
  • Influencer partnerships.
  • Cashback and loyalty programs.
Consumer & Retail

Consumer & Retail

Driving brand growth and sales through affiliate partners.

  • Lifestyle influencer strategies.
  • Unboxing and review campaigns.
  • Social commerce integration.
  • Brand ambassador programs.
Technology

Technology

Cutting-edge affiliate solutions tailored for SaaS and tech companies in Thailand.

  • B2B affiliate programs.
  • Technical content partnerships.
  • Developer community engagement.
  • Enterprise solution marketing.
Education

Education

Targeted affiliate initiatives that drive enrollments for educational institutions.

  • Student recruitment campaigns.
  • Educational content partnerships.
  • Alumni referral programs.
  • Course comparison optimization.
Travel & Hospitality

Travel & Hospitality

Boosting bookings and revenue through strategic affiliate partnerships.

  • OTA partnerships.
  • Travel blogger networks.
  • Destination marketing.
  • Seasonal campaign planning.
Financial Services

Financial Services

Custom affiliate programs for banks, insurers, and fintech companies.

  • Lead generation strategies.
  • Educational content partnerships.
  • Fintech influencer networks.
  • B2C affiliate programs.

YCP vs Other Agencies

Service Highlights
Other Agencies
The YCP Difference

Campaign Performance

Inflexible, upfront campaign pricing with diminishing returns.

Result-driven, conversion based costing.

Global Presence

Limited reach through area-focused strategies.

Global reach, local insights. Cross-border strategies with YCP’s 20+ offices worldwide.

Reporting

Topline reports with templated analytics.

ROI-based data tracking to fluidly optimize your investment.

The Power of Affiliate Marketing

Zero Upfront Fees

Paid campaigns are 40% slower to launch due to complex coordination. With affiliate marketing, you pay only for measurable sales — no wasted spend.

No Ad Fatigue

Affiliate marketing thrives where consumers spend their time—engaging with affiliate content. Unlike traditional ads, these partnerships feel organic, keeping audiences interested without the burnout.

Advanced Matching Algorithm

Our cutting-edge technology connects brands with the right affiliates to drive long-term impact—unlike paid ads that disappear once the budget runs out.

Ready-to-Use Affiliates

Access a vetted network of ready-to-use affiliates, ensuring fast, hassle-free campaign launches.

High Trust & Authenticity

Only 25% of users trust paid ads, while affiliate recommendations are trusted by 63% of audiences, resulting in lower conversion rates for traditional ads.​

Case Studies

Shift to affiliate marketing today.

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Affiliate Marketing Growth in Thailand

Affiliate Marketing Growth in Thailand

Thailand is a major player in the $175.5 billion Asia-Pacific digital market. As online shopping and social media use surge, brands are turning to affiliate marketing for performance-driven growth.

  • Rise of TikTok Shop & Social Commerce
    TikTok Shop and other social commerce platforms are gaining explosive traction in Thailand. Influencers now drive direct sales via live streams and short-form videos, fueling authentic engagement.
  • Micro & Nano Influencer Effectiveness
    Thai consumers respond strongly to micro (10K–100K followers) and nano (1K–10K) influencers, whose tight-knit communities deliver higher engagement and conversion than mainstream celebrities.
  • Affiliate Marketing Growth in E-commerce
    Major players like Shopee, Lazada, and JD Central are expanding affiliate programs in Thailand, empowering creators to earn commissions while driving targeted sales.
  • Regulatory & Transparency Improvements
    Thailand’s affiliate space is maturing, with greater focus on clear disclosures, ethical standards, and compliance with guidelines from the Digital Economy and Promotion Agency and Advertising Board.

Awards

The works of our team have been recognized with various top awards across the region.

Awards Awards Awards Awards Awards Awards Awards Awards Awards

Who We Work With

Fortune 500s and multinational firms partner with YCP in Thailand for diverse marketing strategies and campaign executions.

IBM
General Electric
reckitt
xbox
Ajinomoto
Canon1
Du pont
Pfizer
Nestl
Fedex
Nike
BP
Panasoni
Microsoft
Shell
Toyota
Unilever

What Clients Say About Us

"This team sparks change and makes things happen, one campaign at a time, not just in one area but across the APAC region. They are agile and embrace modernity to create effective and award-winning ideas."

Gucci, Reckitt APAC

"Providing our teams with deep market understanding across Asia, their insights have been crucial in developing and optimizing our regional approach."

Microsoft, Asia Pacific & Greater China Region

Meet Our Experts

Shingo Kasumoto Shingo Kasumoto

Shingo Kasumoto

CEO, YCP interactive Services Division

Past Companies:

P&G, Shiseido

Eunice Maximo Eunice Maximo

Eunice Maximo

Partner & Head of Creatives

Past Campaigns:

Tiger, Nestlé, Unilever, P&G, Retold With Pride

Awards:

Campaign Asia, Mad Stars, New York Festivals, Spikes Asia, work featured in Cannes Lions

Natsumi Horikawa Natsumi Horikawa

Natsumi Horikawa

Partner

Past Companies:

Cross Marketing, Kadence International, Google Japan

Mehdi Jaouadi Mehdi Jaouadi

Mehdi Jaouadi

Partner

Past Companies:

Metro Wholesale Myanmar, Beiersdorf, DKSH, L'Oréal

Eucel Maximo Eucel Maximo

Eucel Maximo

Director

Past Campaigns:

Coca-Cola, Mondelez, British Council

Awards:

Campaign Asia, Drum Awards, Asia CEO Awards, [Nomination] Coca-cola Marketing Innovation Awards

Kenneth Carsula Kenneth Carsula

Kenneth Carsula

Strategy Director

Past Campaigns:

Ooredoo, Samsung, Unilever

Awards:

Campaign Asia, Mad Stars

Alexandra Santiago Alexandra Santiago

Alexandra Santiago

Content Marketing Manager

Past Companies:

Dentsu One Manila (now Dentsu Creative), Leo Burnett Manila

Past Campaigns:

Sun Life, UNICEF, Samsung, McDonald's

Jaceline Go Jaceline Go

Jaceline Go

Digital Marketing Manager

Past Companies:

Etihad Airways

Past Campaigns:

Brother, Nestlé, Lesaffre

Veronica Bienvenida Veronica Bienvenida

Veronica Bienvenida

Senior Digital Marketing Consultant

Past Companies:

Wunderman Thompson, Shopee, Mondelez International, Ayala Land Premier

Past Campaigns:

Shopee, Mega Sardines, Arthaland, Club Pilates

Melissa Soentoro Melissa Soentoro

Melissa Soentoro

Senior Digital Marketing Consultant

Past Companies:

Lazada, ShopeePay, Shopee

Past Campaigns:

Lazada, ShopeePay, Shopee

Frequently Asked Questions

The setup timeline depends on your campaign goals, readiness of assets, and target markets. Generally, once the brief is aligned, we can move into partner sourcing, technical setup, and content preparation within a few weeks. Our regional presence helps streamline this process, but we always prioritize quality partnerships and compliance over speed.
Campaign duration varies depending on your objectives. Some clients run short-term campaigns around product launches or seasonal pushes, while others opt for ongoing programs to continuously acquire new customers. We typically recommend allowing enough time to gather performance data and optimize for long-term results.
Affiliate Marketing is performance-based, so costs are often tied to actual results rather than fixed fees. That said, investment levels can vary based on your industry, campaign complexity, and region. We work closely with each client to define a structure that aligns with both budget and business goals, ensuring cost-efficiency without compromising impact.
Many agencies provide topline reports that lack actionable insights. YCP’s ROI-based data tracking offers real-time, in-depth analytics—allowing you to fluidly optimize investments, understand true customer value, and prevent waste on underperforming affiliates.
Philippines’s massive internet penetration, rising middle class, and preference for digital shopping create an ideal environment for Affiliate Marketing. Brands are shifting from traditional ads to performance-based partnerships to efficiently drive real conversions and sales.
Yes. Whether you're an Indonesian brand expanding to Southeast Asia or a global brand entering Indonesia, YCP designs cross-border Affiliate Marketing programs that balance regional consistency with local market nuance—something few local agencies can match.

Talk to Our Affiliate Marketing Experts

Schedule a session with our experts to discover how YCP can help you build impactful affiliate partnerships and drive business growth.

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