Vietnam Affiliate Marketing Agency for Growth-Focused Campaigns

Only pay for real results — no sales, no cost. With YCP, you elevate your marketing efficiency to the next level.

End-to-End Solutions End-to-End Solutions
Led by Award-Winning Team Led by Award-Winning Team
3.2M KOL Network Worldwide 3.2M KOL Network Worldwide
Consult with us
hero

Not Seeing Returns from Traditional Paid Ads in Vietnam?

Paid social advertising across Southeast Asia has been a cornerstone for boosting awareness and driving customers. But today’s shifting landscape is eating into performance and forcing teams to rethink budgets.

The big shift:

#1 customer acquisition strategy.

#1 customer acquisition strategy.

As spend climbs, returns stall, a case of classic diminishing ROAS (return on ad spend). Marketers end up pouring in more budget for steadily shrinking gains.

The big shift:

89% of consumers are now influenced by content creators.

89% of consumers are now influenced by content creators.

Vietnamese shoppers now trust real-person reviews and creator content over one-size-fits-all ads. As that trust gap widens, paid social struggles to ignite genuine engagement and drive meaningful action.

The big shift:

53% of marketers now allocate 20% of their marketing budget to affiliate marketing.

53% of marketers now allocate 20% of their marketing budget to affiliate marketing.

Ad fatigue is real—around 70% of users feel overwhelmed by online ads, so they tune out or outright skip them. Affiliates offer a fresher, more effective path.

Why Affiliate Marketing Outperforms Traditional Paid Ads

Traditional
Paid Ads​

  • Production House

    Traditional, slow campaign workflow.

  • Multi-Layered Production Process

    Inefficient, step-by-step campaign work process.

  • Manual Audience Segmentation

    Starting audience outreach from zero.

  • Upfront Media Costs

    High spend, limited returns on performance.

Affiliate
Marketing

  • Self-Produced Content

    Authentic content from trusted creators.

  • Targeted Audience

    Reach relevant niches with established trust.

  • Built-In Audience

    Engaged followers that convert fast.​

  • High ROI,
    Low Risk

    Performance-based payments that deliver results.

Traditional
Paid Ads

  • Higher and ongoing cost-per-lead.
  • Complex systems across multiple vendors.
  • Expensive upfront costs.
  • Eroding trust in traditional advertising.

Affiliate Marketing

  • Payments only upon conversion.
  • One-stop management for content and analytics.
  • Low to no upfront cost.
  • Trusted storytellers and engaged audiences.

Affiliate Marketing Solutions

Strategy Development

We craft affiliate strategies tailored to Vietnam’s fast-growing digital economy and mobile-first behavior.

  • Market analysis and competitor insights.
  • Affiliate program design and setup.
  • KPI setting and performance benchmarking.
  • Budget allocation and ROI forecasting.

Network Building

Connect with Vietnam’s top-performing affiliates to quickly build trust and drive conversions at less cost.

  • Affiliate recruitment and onboarding.
  • Relationship management and communication.
  • Affiliate performance tiering and segmentation.
  • Incentive program design and implementation.

Analytics & Reporting

As a data-driven affiliate agency in Vietnam, we offer performance tracking to help you deliver real results.

  • Custom reporting dashboard development.
  • Performance tracking and attribution.
  • ROI analysis and optimization.
  • Competitive benchmarking.

Industries We Cover

E-Commerce

E-Commerce

Specialized affiliate programs for Vietnamese online merchants and marketplaces.

  • Marketplace integration.
  • Product feed optimization.
  • Influencer partnerships.
  • Cashback and loyalty programs.
Consumer & Retail

Consumer & Retail

Boosting retail sales with targeted affiliate strategies.

  • Lifestyle influencer strategies.
  • Unboxing and review campaigns.
  • Social commerce integration.
  • Brand ambassador programs.
Technology

Technology

Cutting-edge affiliate frameworks for SaaS and tech firms operating in Vietnam.

  • B2B affiliate programs.
  • Technical content partnerships.
  • Developer community engagement.
  • Enterprise solution marketing.
Education

Education

Enrollment-driven affiliate initiatives for schools, universities, and training providers.

  • Student recruitment campaigns.
  • Educational content partnerships.
  • Alumni referral programs.
  • Course comparison optimization.
Travel & Hospitality

Travel & Hospitality

Driving bookings and revenue growth through targeted affiliate partnerships.

  • OTA partnerships.
  • Travel blogger networks.
  • Destination marketing.
  • Seasonal campaign planning.
Financial Services

Financial Services

Tailored affiliate solutions for banks, insurers, and fintech innovators.

  • Lead generation strategies.
  • Educational content partnerships.
  • Fintech influencer networks.
  • B2C affiliate programs.

YCP vs Other Agencies

Service Highlights
Other Agencies
The YCP Difference

Campaign Performance

Inflexible, upfront campaign pricing with diminishing returns.

Result-driven, conversion based costing.

Global Presence

Limited reach through area-focused strategies.

Global reach, local insights. Cross-border strategies with YCP’s 20+ offices worldwide.

Reporting

Topline reports with templated analytics.

ROI-based data tracking to fluidly optimize your investment.

The Power of Affiliate Marketing

Zero Upfront Fees

Paid campaigns are 40% slower to launch due to complex coordination. With affiliate marketing, you pay only for measurable sales — no wasted spend.

No Ad Fatigue

Affiliate marketing thrives where consumers spend their time—engaging with affiliate content. Unlike traditional ads, these partnerships feel organic, keeping audiences interested without the burnout.

Advanced Matching Algorithm

Our cutting-edge technology connects brands with the right affiliates to drive long-term impact—unlike paid ads that disappear once the budget runs out.

Ready-to-Use Affiliates

Access a vetted network of ready-to-use affiliates, ensuring fast, hassle-free campaign launches.

High Trust & Authenticity

Only 25% of users trust paid ads, while affiliate recommendations are trusted by 63% of audiences, resulting in lower conversion rates for traditional ads.​

Case Studies

Shift to affiliate marketing today.

Consult with us
Affiliate Marketing Growth in the Philippines

Affiliate Marketing Growth in the Philippines

Vietnam is surging in the Asia-Pacific’s $175.5 billion digital economy. With e-commerce and social platforms on the rise, affiliate marketing is the go-to for performance-driven ROI.

  • Rise of TikTok Shop & Social Commerce
    TikTok Shop and other social selling apps are exploding in Vietnam. Influencers spark direct purchases via livestreams and short videos, driving genuine engagement.
  • Micro & Nano Influencer Effectiveness
    Vietnamese audiences favor micro (10K–100K) and nano (1K–10K) influencers—their tight-knit communities often deliver higher engagement and conversion than top-tier celebrities.
  • Affiliate Marketing Growth in E-commerce
    Market leaders like Shopee Vietnam, Lazada, and Tiki are expanding affiliate programs, empowering creators to earn commissions while driving precise sales.
  • Regulatory & Transparency Improvements
    Vietnam’s affiliate landscape is maturing, with stronger focus on clear disclosures, ethical standards, and compliance with Ministry of Industry and Trade and Vietnam Advertising Association guidelines.

Awards

The works of our team have been recognized with various top awards across the region.

Awards Awards Awards Awards Awards Awards Awards Awards Awards

Who We Work With

Fortune 500s and multinational firms partner with YCP in Vietnam for diverse marketing strategies and campaign executions.

IBM
General Electric
reckitt
xbox
Ajinomoto
Canon1
Du pont
Pfizer
Nestl
Fedex
Nike
BP
Panasoni
Microsoft
Shell
Toyota
Unilever

What Clients Say About Us

"This team sparks change and makes things happen, one campaign at a time, not just in one area but across the APAC region. They are agile and embrace modernity to create effective and award-winning ideas."

Gucci, Reckitt APAC

"Providing our teams with deep market understanding across Asia, their insights have been crucial in developing and optimizing our regional approach."

Microsoft, Asia Pacific & Greater China Region

Meet Our Experts

Shingo Kasumoto Shingo Kasumoto

Shingo Kasumoto

CEO, YCP interactive Services Division

Past Companies:

P&G, Shiseido

Eunice Maximo Eunice Maximo

Eunice Maximo

Partner & Head of Creatives

Past Campaigns:

Tiger, Nestlé, Unilever, P&G, Retold With Pride

Awards:

Campaign Asia, Mad Stars, New York Festivals, Spikes Asia, work featured in Cannes Lions

Natsumi Horikawa Natsumi Horikawa

Natsumi Horikawa

Partner

Past Companies:

Cross Marketing, Kadence International, Google Japan

Mehdi Jaouadi Mehdi Jaouadi

Mehdi Jaouadi

Partner

Past Companies:

Metro Wholesale Myanmar, Beiersdorf, DKSH, L'Oréal

Eucel Maximo Eucel Maximo

Eucel Maximo

Director

Past Campaigns:

Coca-Cola, Mondelez, British Council

Awards:

Campaign Asia, Drum Awards, Asia CEO Awards, [Nomination] Coca-cola Marketing Innovation Awards

Kenneth Carsula Kenneth Carsula

Kenneth Carsula

Strategy Director

Past Campaigns:

Ooredoo, Samsung, Unilever

Awards:

Campaign Asia, Mad Stars

Alexandra Santiago Alexandra Santiago

Alexandra Santiago

Content Marketing Manager

Past Companies:

Dentsu One Manila (now Dentsu Creative), Leo Burnett Manila

Past Campaigns:

Sun Life, UNICEF, Samsung, McDonald's

Jaceline Go Jaceline Go

Jaceline Go

Digital Marketing Manager

Past Companies:

Etihad Airways

Past Campaigns:

Brother, Nestlé, Lesaffre

Veronica Bienvenida Veronica Bienvenida

Veronica Bienvenida

Senior Digital Marketing Consultant

Past Companies:

Wunderman Thompson, Shopee, Mondelez International, Ayala Land Premier

Past Campaigns:

Shopee, Mega Sardines, Arthaland, Club Pilates

Melissa Soentoro Melissa Soentoro

Melissa Soentoro

Senior Digital Marketing Consultant

Past Companies:

Lazada, ShopeePay, Shopee

Past Campaigns:

Lazada, ShopeePay, Shopee

Frequently Asked Questions

The setup timeline depends on your campaign goals, readiness of assets, and target markets. Generally, once the brief is aligned, we can move into partner sourcing, technical setup, and content preparation within a few weeks. Our regional presence helps streamline this process, but we always prioritize quality partnerships and compliance over speed.
Campaign duration varies depending on your objectives. Some clients run short-term campaigns around product launches or seasonal pushes, while others opt for ongoing programs to continuously acquire new customers. We typically recommend allowing enough time to gather performance data and optimize for long-term results.
Affiliate Marketing is performance-based, so costs are often tied to actual results rather than fixed fees. That said, investment levels can vary based on your industry, campaign complexity, and region. We work closely with each client to define a structure that aligns with both budget and business goals, ensuring cost-efficiency without compromising impact.
Many agencies provide topline reports that lack actionable insights. YCP’s ROI-based data tracking offers real-time, in-depth analytics—allowing you to fluidly optimize investments, understand true customer value, and prevent waste on underperforming affiliates.
Philippines’s massive internet penetration, rising middle class, and preference for digital shopping create an ideal environment for Affiliate Marketing. Brands are shifting from traditional ads to performance-based partnerships to efficiently drive real conversions and sales.
Yes. Whether you're an Indonesian brand expanding to Southeast Asia or a global brand entering Indonesia, YCP designs cross-border Affiliate Marketing programs that balance regional consistency with local market nuance—something few local agencies can match.

Talk to Our Affiliate Marketing Experts

Schedule a session with our experts to discover how YCP can help you build impactful affiliate partnerships and drive business growth.

Welcome to YCP Holdings Website

We use cookies for this site to function well and improve your experience. By continuing to browse this site you agree to the use of cookies. Visit our Cookie Policy to learn more.