Greater China New Business Strategy & Development Consulting
YCP excels in Greater China New Business Strategy & Development Consulting, assisting companies in thriving in China's competitive market with comprehensive consulting services. With decades of experience, YCP offers hands-on support, ensuring effective strategies tailored to the specific needs of each client.

YCP in Numbers
When launching in Greater China, firms face a fragmented consumer market of
23 distinct clusters*
—knowing these nuances is key to crafting successful entry and growth strategies.
Source: Euromonitor, 2023
YCP New Business Strategy & Development Experts in Greater China
In the rapidly-evolving Greater China market, industries are constantly navigating the competitive landscape to secure a foothold. A reliable New Business Strategy & Development Consulting provider is essential, offering strategic insights and innovative solutions designed to foster growth and adaptability. Companies across various sectors are seeking expert guidance to overcome obstacles and capitalize on market potential.
YCP utilizes a vast network of global professionals to deliver exceptional New Business Strategy services, specifically tailored for the Greater China market. Our profound understanding and hands-on guidance empower clients to surmount market barriers and successfully tackle entry and expansion challenges. Our expertise in aligning strategic objectives with market dynamics supports resilient pathways to growth across multiple industries.
YCP has become a trusted partner in New Business Strategy & Development, equipped to enable success in Greater China's intricate marketplace. Our record of navigating complexities with tailor-made solutions and strategic precision ensures businesses not only persist but excel. Choose YCP’s consulting services for unparalleled support in realizing your strategic ambitions.
Navigate and Succeed: Greater China New Business Strategy & Development at Your Service
In the fast-evolving market landscape of Greater China, industries are facing increased pressure to innovate and adapt. A robust New Business Strategy & Development Consulting service is urgently needed. As companies strive to seize growth opportunities and maintain a competitive edge, expertise in strategic planning and business development becomes essential.
YCP has positioned itself as a reliable partner in Greater China. Our New Business Strategy & Development Consulting services provide tailored solutions, drawing on deep local insights and global best practices. We understand the unique challenges clients face and are committed to helping them refine strategies, optimize operations, and identify new opportunities.
Through a combination of meticulous analysis and strategic execution, YCP empowers clients to achieve sustainable growth and success. Our consulting services are crafted to align with clients' specific objectives, facilitating impactful decision-making and adaptive strategies in Greater China's dynamic business environment.
Our Industries













Dominate Greater China Through New Business Strategy & Development
Imminent Digital Transformation Needs
- With 65% of businesses in Greater China still utilizing outdated systems, streamlining operations with advanced consulting drastically improves productivity.
- Rapid digital reliance offers consulting businesses a transformative role, driving innovation and new strategic pathways in diverse market sectors.
Harnessing Competitive Innovation
- GDP growth in Greater China at 6.1% highlights the need for unique strategies to surpass market averages and foster sustained business leadership.
- Capitalizing on dynamic economic trends can create bespoke solutions, promoting informed decision-making and identifying strategic partnerships.
Navigating the Evolving Markets
- 75% of industries in Greater China face unpredictable challenges, positioning consulting as a navigational tool for mitigating risks in ongoing market evolutions.
- Consulting unlocks newer prospects by envisioning adaptive frameworks, translating into robust responses to sudden market changes.
Maximizing Regional Synergies
- Intra-regional trade activities rose by 8%, emphasizing potential consulting engagements to enhance unified market growth substantially.
- Pursuing collaborative strategies unveils joint venture opportunities, binding regional strengths and expanding consulting companies' reach substantially substantially.
Our Clients
We have worked with more than 2000 companies throughout various industries.










What Our Clients Say About Us
"We are pleased to recommend the management services of YCP, who led us in the planning, set-up and operational start of our China manufacturing facility. Their team was dedicated, innovative at problem solving and creative in their support. Without leadership, we would have never been able to navigate the complex environment in a timely fashion so as to meet our customer requirements."

General Manager
Vari-Form
"When I came to rebuild our China organization there was only one trusted advisor I knew I could turn to for support. Having used YCP in former roles, I knew they had the industry expertise, vast proprietary resources and having successfully used their insights before, I knew they were the right resource for growing our China market. "

President
Fosroc China
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
IP Management Analysis and Strategic Decision Support for a Global Technology Leader
Client
A global leader in technology solutions
Area
Greater China
Expertise Scope
IP Management Analysis, Data Insights Extraction, Strategy Recommendations
Project Summary
Our approach included analyzing IP management indicators, organizing technology and business-related information, and extracting insights to support business decision-making. We tracked IP and business information, analyzed both quantitative and qualitative data, and provided recommendations for revising the IP strategy.
Market Access Strategy Development and Stakeholder Consultation in China
Client
A global leader in genomics and human health
Area
Greater China
Expertise Scope
Market Access Consultation, Stakeholder Interviews, Strategic Recommendations
Project Summary
We conducted a detailed scope analysis for a new dialysis center, including provider mapping, site identification, and patient capacity assessment. By conducting primary and secondary research, including site visits, we assessed key requirements, pricing, and contract terms. Our findings were compiled into a report with actionable recommendations on suitable site options, ensuring that the client received targeted insights and a strategic plan for new center development aligned with market demand.
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

Insights on China’s Haircare Industry: Japanese Brands in the Hair Color Market
China’s haircare market is growing rapidly, but lacks a strong domestic champion. Japanese brands lead in hair color, benefiting from safety credentials and strong online performance. Growth opportunities are emerging in non-oxidizing products, with cross-border e-commerce enabling access to safety-conscious consumers.

Developing Long-Term Domestic Success: Insights on China's Tire Market
China’s tire market has stabilized after industry restructuring and is set for steady growth. Rising vehicle ownership is shifting demand toward the replacement market, while domestic brands face a brand gap versus foreign players. Success will hinge on brand upgrading, e-commerce integration, and innovation.

Policies Towards the Chinese Welfare Equipment Industry: Introducing the Chinese Wheelchair Market
China’s aging population is driving rising demand for wheelchairs, supported by national eldercare policies under the 14th Five-Year Plan. Electric wheelchairs present strong growth potential, though success depends on navigating city-level welfare policies, subsidies, and reimbursement rules that vary widely across regions.

How is COVID-19 Shaping China's Robotics Industry?
COVID-19 disrupted China’s startup ecosystem and venture funding, but accelerated demand for robotics and automation. While industrial robotics saw short-term pressure, service robots gained traction in healthcare, logistics, and public services. The pandemic strengthened the long-term case for automation-driven resilience.
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Craig Morin
Partner
Nationality: American
Region Coverage:
Asia, North America, Europe, Middle East
Past Experience:
Tompkins Ventures, Adidas

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL

Karambir Anand
Managing Partner
Nationality: Indian
Region Coverage:
ASEAN, China, India, United States, Europe, Australia
Past Experience:
EY-Parthenon, McKinsey & Company

Chris Qin
Partner
Nationality: Chinese
Region Coverage:
Asia, North America
Past Experience:
Onkyo Corporation, Frost & Sullivan

Angelina Peng
Director
Nationality: Chinese
Region Coverage:
Asia
Past Experience:
YCP

Ashish Sharma
Managing Partner
Nationality: Indian
Region Coverage:
Europe, Southeast Asia, Far East, Central Asia and India
Past Experience:
Arthur D. Little, Booz & Company, and McKinsey & Company
Talk to Our New Business Strategy & Development Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

