Myanmar Market Research Consulting

YCP specializes in Market Research Consulting in Myanmar, offering unparalleled insights and strategies to businesses seeking to navigate and thrive in Asia's diverse markets.

YCP Market Research Experts in Myanmar

Myanmar's market holds vast untapped business potential for innovative ventures.

Entering Market Research in Myanmar is challenging due to regulatory, cultural, and logistical barriers.

A consulting firm with deep Market Research experience in Myanmar is crucial. YCP is the premier Market Research provider in this market.

YCP in Numbers

Project Across Asia

Offices

Portfolio Businesses

Professionals

Navigate and Succeed:
Myanmar Market Research at Your Service

Market Landscape

Delve into Myanmar's market trends & opportunities with our insights to strategically position your business for success.

Market Size

Dive into Myanmar's market potential with our bespoke analyses, guiding investments and growth strategies.

Industry Structure and Trend

We analyze Myanmar's industry structures & trends for strategic client insights.

Competitive Benchmark

We analyze rivals in Myanmar to guide strategy.

Business Partner Search & Screening

Facilitate finding reliable business partners in Myanmar, ensuring secure and prosperous collaborations.

B2B/B2C Customer Survey

Specializing in crafting insightful B2B/B2C surveys in Myanmar to gauge market needs & consumer behavior for strategic decisions.

Our Industries

Dominate Myanmar Through Market Research

Increasing Data Needs for Businesses Growth

Over 40% of businesses in Myanmar lack accurate market insights. Without critical market data in decision-making, firms miss key growth opportunities.
Regular analysis of market trends tailors strategies to consumer needs, positioning businesses as leaders in demand forecasting and this reflects positive financial outcomes.

Emergence of New Competition in Market

Myanmar's market landscape has changed drastically, 50% reported aligning core strategies to emerging trends last year.
Adapting to these trends through consultative market research allows companies in Myanmar to execute more effective competitive strategies and enhance operational model.

Enhanced Technological Integration

With internet penetration now over 42%, Myanmar is ripe for digital transformation, broadening customer engagement across new platforms.
Leverage technology to create omni-channel experiences, boosting both operational efficiency and achieving consumer satisfaction with seamless service delivery.

Insights-Driven Strategic Optimization

Market analytics advisory and strategic support predicted a 30% efficiency increase year-over-year in optimized business planning.
Utilizing targeted research aids businesses with crucial decision making set to capitalize competitive advantage and market positioning through calculated insights.

Our Clients

We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us

"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."

Marketing Implementer for Indonesia, Singapore & Vietnam

Shell

"YCP's deep understanding of the Myanmar F&B sector helped us to better understand where the sources of growth will come from, enabling us to focus on the right product categories and craft strategies to win in Myanmar. We appreciated YCP’s team strength and the support provided by their management team in this emerging market. "

Managing Director

Nestle Myanmar

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

Assessment of Opportunity for IoT and Smart Homes

Client

A Japanese consumer products company

Area

Australia, Malaysia, Vietnam

Expertise Scope

Market Recommendation, Strategy

Project Summary

Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.

Distributor Support Strategy for Lubricants in Vietnam

Client

A Vietnamese lubricant distributor

Area

Vietnam

Expertise Scope

Distributor Assessment, Stakeholder Meetings, Site Visit Reporting

Project Summary

Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.