
YCP Strategy Experts in Thailand

Thailand presents vast opportunities for business growth and innovation across various sectors.
However, navigating regulatory complexities and market nuances poses a challenge for foreign entities aiming to establish a strategy in Thailand.
Partnering with YCP, a leader in strategy consulting with extensive experience in the Thai market, is crucial for successfully overcoming these challenges and maximizing business potential.

YCP in Numbers
Navigate and Succeed:
Thailand Strategy at Your Service

Business Strategy
We drive growth in Thailand by devising targeted business strategies, utilizing local insights.

Corporate Finance
Expertise in optimizing financial strategies for growth & stability in Thailand's dynamic market.

Growth Opportunity Identification
Identify growth opportunities in Thailand across sectors by leveraging YCP's deep industry insights and local market expertise.

New Business Development
Unlock growth in Thailand with our expertise in launching and scaling new ventures strategically.

Organization Strategy
Optimizing org structures in Thailand for efficiency & growth in Asia's dynamic markets.

Enterprise Risk Management
Mitigating risks in Thai markets through strategic assessment and planning for robust business resilience.

Asset/Project Risk Management
Mitigate risk in Thailand's projects with our expert asset & project risk management, ensuring success and stability.

Digital Strategy
Crafting digital strategies in Thailand to boost online presence & business efficiency.

Strategic Partnership & Channel Strategy
Expertise in forging key partnerships and channel strategies in Thailand for maximized market penetration and growth.
Our Industries












Dominate Thailand Through Strategy
Dramatic Shift in Customer Expectations
- With 54% of consumers seeking personalized strategy solutions, the need for adapting strategies is vital for Thailand businesses to stay competitive.
- Aligning offerings to meet customer demands enhances market presence, ensuring firms remain reputable and substantially fulfill clients' evolving needs.
Boosting Operational Efficiency Urgently Needed
- Strategy tools can potentially increase efficiency by 32%. Ignoring strategy consultations could slow business progress compared to agile international peers.
- Implementing optimal practices is crucial to execute strategic decision-making quicker, promoting agile transformations in operation for firms across Thailand.
Exploring the Expansion to Global Markets
- Expanding footprints is essential as close to 73% of global firms prioritize strategy diversification, offering access to broader international markets.
- By leveraging strategic consulting expertise, Thai businesses can pitch more refined proposals, gaining an edge and expanding international client portfolios.
Innovation and Technology Integration Opportunities
- 64% of other regional employers are integrating technology at a rapid pace. Thai firms must consider adopting innovative practice through strategic roadmaps.
- Integrating advanced tech-related strategic solutions can revolutionize business functions, yielding higher long-term returns and competitive advantage.
Our Clients
We have worked with more than 2000 companies throughout various industries.







What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Assessment of Opportunity for IoT and Smart Homes
Client
A Japanese consumer products company
Area
Australia, Malaysia, Vietnam
Expertise Scope
Market Recommendation, Strategy
Project Summary
Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.
E-Commerce Business Plan & Feasibility Study for Non-Profit Organization
Client
A non-profit organization based in Geneva
Area
Southeast Asia
Expertise Scope
Feasibility Study, Business Plan Development, Market Analysis
Project Summary
Our team conducted a comprehensive feasibility study, analyzing market trends, potential target audiences, and competitors. We developed a detailed business plan outlining the platform's features, marketing strategies, and revenue streams. The study involved primary and secondary research, interviews with key stakeholders, and financial projections to support informed decision-making.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Country Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Leon Cheng
Partner
Nationality: Chinese
Country Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Gary Murakami
Partner
Nationality: Japanese
Country Coverage:
Thailand, Cambodia, Laos, Myanmar, Vietnam, Malaysia, Singapore, Indonesia, Philippines, India, Japan
Past Experience:
Deloitte Consulting, Merrill Lynch

Jatin Gulati
Partner
Nationality: Indian
Country Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Country Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy

Nuttapan Meethong
Director
Nationality: Thai
Country Coverage:
Thailand
Past Experience:
KPMG Thailand
Talk to Our Strategy Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus