YCP in Numbers
Key Challenges We Address
Aligning B2B Strategies with Shifting Market Dynamics
- Asia’s B2B landscape is rapidly evolving, with buyers’ expectations and procurement cycles changing faster than ever, leading to strategy fatigue.
- Our consultants empower clients to adapt quickly, integrating real-time market insights into their demand generation strategies for sustained success.
Navigating Complex Regional Buyer Journeys with Precision
- Asian enterprises now face a multi-touch, content-driven buyer journey, complicating lead nurturing and extending sales cycles for B2B organizations.
- YCP helps companies map and streamline buyer journeys, optimizing content and engagement at every stage to accelerate B2B demand generation outcomes.
Overcoming Low-Quality Leads and Fragmented Data Flows
- Many B2B firms in Asia grapple with high lead volumes but suffer from low conversion due to incomplete data and fragmented qualification processes.
- Leveraging advanced analytics, we refine lead scoring and qualification, enabling clients to focus on high-value prospects and boost conversion effectiveness.
Integrating Digital Tools for Efficient B2B Engagement
- Despite widespread digital adoption, Asian B2B organizations struggle to synchronize multiple platforms, hampering outreach and ROI tracking.
- YCP guides seamless digital integration, ensuring marketing and sales platforms deliver unified, actionable data for efficient demand generation programs.
Why Choose YCP
YCP leverages deep sector experience and data-driven strategies to deliver exceptional B2B demand generation services across Asia. Our expert teams stand out by fusing proprietary methodologies and regional know-how with the latest digital solutions, providing clients with a competitive edge. With strengths in local market intelligence, cross-border execution, and an agile approach, YCP tailors every B2B demand generation solution to Asia’s diverse business landscapes. Why Choose YCP for B2B Demand Generation Services in Asia:
Commercial Orientation
End-to-end strategy designed for Asia’s markets, generating qualified B2B leads and real business growth.
Market Insight Depth
Custom strategies tailored for Asia’s diverse B2B landscape drive sustained pipeline growth and high-quality lead acquisition.
Full-Funnel View
End-to-end campaign execution ensures seamless lead generation tailored for Asia’s diverse B2B market dynamics.
Cross-Regional Reach
Region-wide expertise bridges cultural and business gaps, driving effective B2B demand generation across Asia's markets.
Partnering with YCP means gaining a committed ally focused on your business growth across Asia’s complex B2B markets. We work side-by-side with clients, from strategy to execution, ensuring recommendations translate into tangible sales pipeline and sustainable market traction. Trust YCP to unlock new business opportunities and support you throughout every step of your demand generation journey.
Asia's B2B sector is primed for digital transformation, with digital channels driving
70%
of all demand generation investments in 2025*, highlighting the urgency for partners who can optimize strategic outreach in this evolving landscape.
Source: Forrester, 2025
YCP B2B Demand Generation Experts in Asia
In the fast-paced Asian market, various industries are constantly adapting to new trends and consumer demands. These industries seek a reliable B2B Demand Generation Service provider to navigate complexities and stay competitive. It's essential for businesses to leverage targeted strategies that effectively capture attention and drive growth amidst ever-changing dynamics.
YCP, renowned for its global expertise and deep market insights, is at the forefront of providing exceptional B2B Demand Generation Service solutions. Our adept professionals utilize hands-on guidance to address critical market entry challenges and foster growth, tailored to the specific needs of each industry across Asia. We are dedicated to overcoming market barriers and facilitating sustainable growth for our clients by implementing proven strategies with precision.
As a leading B2B Demand Generation Service partner, YCP empowers businesses to excel in Asia's vibrant market. Our commitment to excellence ensures that client goals are consistently met with confidence. Partnering with us guarantees a strategic edge that enhances market success.
Navigate and Succeed:
Asia B2B Demand Generation at Your Service
Market Research
YCP enables Asia's B2B firms to expand demand generation, leveraging extensive market expertise for success in this dynamic region.
Sales Strategy
Our Asia B2B Demand Generation Service empowers Asia's businesses with targeted strategies, fostering sustainable pipeline growth and market leadership.
Sales Website Development
Enhance your B2B growth in Asia with YCP's tailored demand generation strategies, crafted for superior lead conversion and market penetration.
Lead Generation
Boost Asia's B2B growth through targeted lead generation, leveraging YCP's expert strategies to navigate complex markets and meet unique industry demands.
White Paper
YCP boosts revenue growth in Asia's B2B sector with strategic demand generation solutions tailored to overcome regional market challenges.
Seminar/Webinar
YCP offers Asia B2B Demand Generation Service, guiding businesses to expand influence through precise, impactful seminars/webinars tailored to your goals.
Email Marketing
YCP excels in B2B Demand Generation across Asia, leveraging data-driven email marketing strategies to boost client growth and market dominance.
CRM
Elevate B2B demand generation in Asia with YCP's CRM expertise, tailored to transcend industry-specific challenges and optimize client success.
Our Industries
Our Clients
We have worked with more than 2000 companies throughout various industries.
What Our Clients Say About Us
"Johnson Controls Power Solutions engaged YCP in early 2017 for a critical market intelligence project on the demand and technology trends for automotive batteries in targeted Asian countries. Given the high technical complexity and sensitivity of the task, YCP has once again met our very high expectations. Their research enabled us to create a more informed strategy for growth in the Original Equipment channel in Asia. The YCP team performed to the highest level of professionalism and competency in this challenging B2B research project. Their understanding of our specific needs and reliable delivery convinced us that we had chosen the right team for the job. We are pleased with our choice of YCP for this work, and would recommend them for work across Asia."
Director, Strategy & Business Development
Johnson Controls, Inc.
"Our YCP collaboration helped us to craft an expansion path for our company in Asia. YCP provided relevant global lubricant industry insights and delivered in-depth market analysis to support our market entry strategy. YCP's strategic recommendations helped us to make key decisions for our business expansion plan in a targeted Asian country."
VP Overseas Business
Pertamina Lubricants
YCP in Media
Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.
At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.
Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications
Supply Chain Finance in Southeast Asia
As Southeast Asia’s supply chains evolve under China+1 strategies, working capital constraints are intensifying. Supply chain finance offers a way to unlock liquidity, support suppliers, and strengthen resilience through buyer-led programs and digital platforms. Regulatory alignment and greater SME awareness can further drive adoption.
Accelerating Sustainable Recovery in Southeast Asia
Southeast Asia’s post-pandemic recovery is increasingly shaped by climate and social risks that demand regional cooperation. Aligning growth with ESG priorities through coordinated policy, sustainable finance, and stronger data frameworks is critical to addressing vulnerabilities and supporting long-term development across the region.
Indonesia's Petrochemical Future: The Next Growth Frontier
Indonesia’s petrochemical sector is strategically important but import dependent. Rising domestic demand, abundant resources, and sustainability-linked pathways create an opportunity to build regional leadership. Realizing this potential will require policy clarity, competitive energy pricing, and coordinated public–private investment.
Unlocking Value Through Strategic Diversification: Insights from Indian Mid-Cap Firms
Indian mid-cap firms are turning to strategic diversification to manage risk and sustain growth amid economic and geopolitical uncertainty. Success depends on timing, synergy with core strengths, and disciplined execution. Firms that diversify with clear intent and strong governance can build resilience and long-term value.
Meet Our Experts
Establish industry dominance with our experts and partners
Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs
Naoki Arai
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
Japan Research Institute
Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting
Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G
Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL
Mehdi Jaouadi
Partner
Nationality: French
Region Coverage:
Asia, Europe, South America
Past Experience:
METRO AG, L'Oréal
Manish Chheda
Managing Partner
Nationality: Indian
Region Coverage:
Asia, Europe
Past Experience:
Strategic Decision Group
Talk to Our B2B Demand Generation Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
