Asia Brand Strategy Consulting

YCP offers comprehensive Brand Strategy consulting services across Asia, helping businesses elevate their presence and achieve market leadership.

Asia Brand Strategy Consulting

YCP Solidiance Brand Strategy Experts in Asia

Brand Strategy experts in Asia

Asia offers vast business potential for companies looking to expand. The demand for innovative brand strategies is particularly high.

However, entering the Asian market poses challenges, including cultural nuances and stiff competition, which can hinder brand strategy success.

Recognizing the need for expert guidance is crucial. YCP, with deep brand strategy experience in Asia, stands as the premier consulting firm in the region.

YCP in Numbers

YCP Holdings
Projects across Asia
Offices
Portfolio Businesses
Professionals

Navigate and Succeed: Asia Brand Strategy at Your Service

YCP excels in sculpting Brand Strategies tailored for Asia's diverse market. Our expertise navigates through cultural nuances to elevate brands.

Our approach integrates local insights with global trends, ensuring your brand resonates well across Asia's varied consumer landscape.

Let YCP be your guide to capturing Asia's dynamic market. Our tailored Brand Strategies are designed to unlock your business's full potential.

Our Industries

Aerospace & Defense

Automotive & Mobility

Energy & Natural Resources

Construction & Infrastructure

Consumer & Retail

Financial Services

Healthcare

Industrials

Private Equity & Principal Investors

Public Sector

Transportation & Logistics

Technology Media & Telecommunications

Dominate Asia Through Brand Strategy

Brand Identity Consistency Crucial for Market Leader Stats

  • 85% of companies in Asia lag in brand consistency, risking market confusion. Failing to unify brand voice can cost enterprises perennial customer trust.
  • Putting priority on a cohesive brand strategy can significantly enhance consumer perception. Boosting brand consistency lays a foundation for sustained market viability.

Aligning Strategy Amidst Evolving Consumer Trends

  • With Asia accounting for more than half of projections in global consumer growth, staying aligned adaptable enables maximal competitive market immersion.
  • Tangibly responding to evolving trends creates ample opportunity for strategies that effectively gain traction with emerging consumer bases, facilitating longterm growth.

Harness the E-commerce Boom in Diverse Regional Markets

  • E-commerce in Asia has skyrocketed 41% annually but only 22% utilize full brand potential distribution strategies. Businesses need innovative brand scaling.
  • Enhancing cross-platform brand strategies aligns with digital purchasing trends, multiplying visibility and catering to various regional submarkets within Asia's e-commerce arena.

Optimize Partnerships and Regional Brand Exploitation

  • Strategic collaborations in Asia hit a 60% growth seeking niche brand specialization agility. Partnerships boost execution defying homogenous approaches.
  • Embracing cross-regional narratives sets competitive footing while deploying customized grassroots level objectives promotes new client base rapport prosperity.

Our Clients

We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us

"Johnson Controls Power Solutions engaged YCP Solidiance in early 2017 for a critical market intelligence project on the demand and technology trends for automotive batteries in targeted Asian countries. Given the high technical complexity and sensitivity of the task, YCP Solidiance has once again met our very high expectations. Their research enabled us to create a more informed strategy for growth in the Original Equipment channel in Asia. The YCP Solidiance team performed to the highest level of professionalism and competency in this challenging B2B research project. Their understanding of our specific needs and reliable delivery convinced us that we had chosen the right team for the job. We are pleased with our choice of YCP Solidiance for this work, and would recommend them for work across Asia."

Johnson Controls

Director, Strategy & Business Development

Johnson Controls, Inc.

"Our YCP Solidiance collaboration helped us to craft an expansion path for our company in Asia. Solidiance provided relevant global lubricant industry insights and delivered in-depth market analysis to support our market entry strategy. YCP Solidiance's strategic recommendations helped us to make key decisions for our business expansion plan in a targeted Asian country."

Pertamina Lubricants

VP Overseas Business

Pertamina Lubricants

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

E-Commerce Website Development

Client

A Japanese medical equipment manufacturer

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client needed support tapping into the Southeast Asian market and building an e-commerce channel.​ We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.

Event Website Development for an Industrial Automation Conference

Client

A Japanese machine vision distributor

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.

YCP in Media

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YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Publications

Automotive Lubricants in the Digital Age_ Trends and Opportunities for SEA
Overview of the Skincare Industry
Seamless Journeys_ Revolutionizing Mobility in Southeast Asia through MaaS
Last-Mile Logistics in SEA

Meet Our Experts

Establish industry dominance with our experts and partners

Shingo Kasumoto

Shingo Kasumoto

Managing Partner, Interactive Solutions Division CEO

L.L.B., Kyoto University

Mehdi Jaouadi

Mehdi Jaouadi

Partner

Master in Management, EDHEC Business School

eunic

Eunice Maximo

Partner

Bachelor of Fine Arts from University of the Philippines Diliman

koichi sonoda

Koichi "Sonochan" Sonoda

Partner

MBA, IMD - International Institute for Management Development

Talk to Our Brand Strategy Experts

Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.

YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:

  • YCP Solidiance
  • YCP Auctus
  • YCP Consus