Asia Branding Consulting

At YCP, we offer premier branding consulting services across Asia, helping businesses enhance their market position and grow sustainably.

Asia Branding Consulting

YCP Solidiance Branding Experts in Asia

Branding experts in Asia

The Asian market holds vast business potential, driven by its dynamic economies and consumer base.

Entering the Asian branding scene entails navigating cultural diversity and evolving market trends.

YCP's in-depth branding expertise in Asia positions it as the premier consulting firm for market entry and growth.

YCP in Numbers

YCP Holdings
Projects across Asia
Offices
Portfolio Businesses
Professionals

Navigate and Succeed: Asia Branding at Your Service

YCP's Branding service leverages local insights across Asia to elevate clients' brand identity and presence, ensuring relevance and competitive edge in diverse markets.

Through strategic positioning and culturally nuanced branding, YCP distinguishes your business, connecting deeply with varied Asian markets and driving sustainable growth.

Our experts at YCP craft branding strategies that resonate with the Asian audience, empowering clients to harness the region's dynamic potential for long-term success.

Our Industries

Aerospace & Defense

Automotive & Mobility

Energy & Natural Resources

Construction & Infrastructure

Consumer & Retail

Financial Services

Healthcare

Industrials

Private Equity & Principal Investors

Public Sector

Transportation & Logistics

Technology Media & Telecommunications

Dominate Asia Through Branding

Brand Awareness In Rapidly Growing Economy

  • The branding market in Asia is valued at $58 billion, reflecting robust growth. Enterprises must develop a unique identity to thrive and compete.
  • As nations modernize, new consumer demographics emerge. Strong branding capitalizes on these developments, driving brand loyalty in diverse markets.

Digital Transition Ares Paving New Efficiencies

  • By 2025, Asia will constitute 53% of the global online population, showcasing a shift in consumer habits. Branding initiatives must embrace digital evolution.
  • A seamless blend of traditional and digital branding strategies will foster customer engagement, establishing key footholds in both local and global markets.

Advanced Analytical Methodologies Emerging

  • Branding analytics market predictive worth of $3 billion transforms the decision-making process. Data-driven strategies ensure precision and ROI.
  • Brands who innovate with analytics effectively create customer-centric approaches, enhancing both commercial impact and market development potential.

Sustainability Initiatives To Engage Consumers

  • 70% of Asian consumers prioritize eco-friendly brands. Leveraging sustainable practices boosts reputation, essential in maintaining competitive advantage.
  • Integrating environmental concerns within branding narratives aligns businesses with consumer expectations. This approach wines consumer trust and loyalty.

Our Clients

We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us

"Johnson Controls Power Solutions engaged YCP Solidiance in early 2017 for a critical market intelligence project on the demand and technology trends for automotive batteries in targeted Asian countries. Given the high technical complexity and sensitivity of the task, YCP Solidiance has once again met our very high expectations. Their research enabled us to create a more informed strategy for growth in the Original Equipment channel in Asia. The YCP Solidiance team performed to the highest level of professionalism and competency in this challenging B2B research project. Their understanding of our specific needs and reliable delivery convinced us that we had chosen the right team for the job. We are pleased with our choice of YCP Solidiance for this work, and would recommend them for work across Asia."

Johnson Controls

Director, Strategy & Business Development

Johnson Controls, Inc.

"Our YCP Solidiance collaboration helped us to craft an expansion path for our company in Asia. Solidiance provided relevant global lubricant industry insights and delivered in-depth market analysis to support our market entry strategy. YCP Solidiance's strategic recommendations helped us to make key decisions for our business expansion plan in a targeted Asian country."

Pertamina Lubricants

VP Overseas Business

Pertamina Lubricants

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

E-Commerce Website Development

Client

A Japanese medical equipment manufacturer

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client needed support tapping into the Southeast Asian market and building an e-commerce channel.​ We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.

Event Website Development for an Industrial Automation Conference

Client

A Japanese machine vision distributor

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.

YCP in Media

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YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Publications

Automotive Lubricants in the Digital Age_ Trends and Opportunities for SEA
Overview of the Skincare Industry
Seamless Journeys_ Revolutionizing Mobility in Southeast Asia through MaaS
Last-Mile Logistics in SEA

Meet Our Experts

Establish industry dominance with our experts and partners

Shingo Kasumoto

Shingo Kasumoto

Managing Partner, Interactive Solutions Division CEO

L.L.B., Kyoto University

Mehdi Jaouadi

Mehdi Jaouadi

Partner

Master in Management, EDHEC Business School

eunic

Eunice Maximo

Partner

Bachelor of Fine Arts from University of the Philippines Diliman

koichi sonoda

Koichi "Sonochan" Sonoda

Partner

MBA, IMD - International Institute for Management Development

Talk to Our Branding Experts

Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.

YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:

  • YCP Solidiance
  • YCP Auctus
  • YCP Consus