Asia Category Management Plan Consulting
YCP excels in Asia Category Management Plan Consulting, helping clients thrive in Asia's competitive market sectors through comprehensive strategies. With decades of experience and a hands-on support approach, YCP provides the expertise businesses need to achieve their goals.

YCP in Numbers
Key Challenges We Address
Navigating Fragmented Supplier Networks in Asia
- Companies in Asia face complex supplier landscapes, with over 60% working with more than 50 vendors, increasing procurement risks and inefficiencies.
- By mapping relationships and streamlining supplier portfolios, YCP enables firms to consolidate spend and reduce operational burden for greater agility.
Aligning Category Strategies with Rapid Market Shifts
- Asian markets see frequent regulatory and consumer shifts, causing 45% of companies to struggle with outdated category plans, harming competitiveness.
- With real-time data analysis, YCP helps businesses adapt category management plans quickly, ensuring ongoing alignment with market realities.
Balancing Cost Control and Quality Demands
- Rising input costs and quality requirements lead 70% of organizations to face trade-offs, impacting margins or customer satisfaction across categories.
- YCP’s holistic approach uncovers cost-saving opportunities while securing reliable, high-quality suppliers, supporting both profit and satisfaction targets.
Driving Cross-Regional Collaboration and Standardization
- Many firms operate across several Asian markets, yet 55% cite inconsistent category management practices, causing inefficiencies and missed synergies.
- YCP facilitates cross-border coordination, aligning processes and standards to optimize category performance throughout the region.
Why Choose YCP
YCP brings extensive experience and a results-oriented approach to Category Management Plan consulting across Asia, delivering tailored strategies that drive category growth and profitability. Our methods stand apart through rigorous analytics, locally attuned frameworks, and agile execution models that address Asia’s fast-evolving market landscape. By seamlessly integrating deep regional insights with global best practices and a commitment to efficiency, we ensure every Category Management Plan is meticulously crafted for each client’s unique goals and operating environments. Why Choose YCP for Category Management Plan Consulting in Asia:
Strategic Structuring
Proven regional expertise ensures tailored Category Management Plans that drive growth for Asia-based companies.
Tailored Sourcing Approach
Data-driven frameworks tailor category management plans to Asia’s diverse markets, maximizing growth and profitability.
Market Intelligence
Strategic insights grounded in Asia’s diverse retail landscape drive winning category management plans for sustainable growth.
Cross‑Functional Alignment
Localized expertise drives tailored category management strategies for market success across Asia.
Partnering with YCP means gaining a trusted advisor dedicated to elevating your Category Management performance in Asia through practical, data-backed solutions. We work side-by-side with your teams, not just providing recommendations but actively enabling implementation and measurable outcomes. With YCP, clients benefit from strategic guidance and unwavering support at every stage, ensuring long-term value and competitive advantage.
When entering Asia, companies must note that over
70%
of leading firms report significant cost savings from a structured category management plan*, highlighting its necessity for success in this region.
Source: CIPS, 2023
YCP Category Management Plan Experts in Asia
In the bustling Asia market, various industries are experiencing rapid transformation, driving businesses to seek reliable Category Management Plan Consulting providers to maintain competitiveness. Maintaining an effective category management plan is crucial as businesses navigate complex market dynamics to secure their place in the competitive landscape.
YCP offers unparalleled Category Management Plan Consulting, leveraging its global expertise and in-depth understanding of the industry. Our professionals excel in delivering tailored solutions to overcome market barriers and accelerate growth across industries in Asia. Through hands-on guidance, we ensure our clients achieve seamless market entry and sustained success.
As a trusted partner, YCP stands out for its commitment to excellence and proven track record in Asia's market. Our strategic insights empower businesses to excel, ensuring that they thrive in the ever-evolving competitive landscape.
Navigate and Succeed:
Asia Category Management Plan at Your Service
Category Management
Our Asia Category Management Plan Consulting optimizes your strategic procurement approaches, leveraging YCP's in-depth market expertise.
Our Industries












Our Clients
We have worked with more than 2000 companies throughout various industries.







What Our Clients Say About Us
"Johnson Controls Power Solutions engaged YCP in early 2017 for a critical market intelligence project on the demand and technology trends for automotive batteries in targeted Asian countries. Given the high technical complexity and sensitivity of the task, YCP has once again met our very high expectations. Their research enabled us to create a more informed strategy for growth in the Original Equipment channel in Asia. The YCP team performed to the highest level of professionalism and competency in this challenging B2B research project. Their understanding of our specific needs and reliable delivery convinced us that we had chosen the right team for the job. We are pleased with our choice of YCP for this work, and would recommend them for work across Asia."
Director, Strategy & Business Development
Johnson Controls, Inc.
"Our YCP collaboration helped us to craft an expansion path for our company in Asia. YCP provided relevant global lubricant industry insights and delivered in-depth market analysis to support our market entry strategy. YCP's strategic recommendations helped us to make key decisions for our business expansion plan in a targeted Asian country."

VP Overseas Business
Pertamina Lubricants
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Enhancing Syringe Supply Chain Efficiency via Strategic Sourcing
Client
A multi-specialty tertiary care provider
Area
India -- Northern and Eastern regions
Expertise Scope
Supply Chain Turnarounds, Expert Sourcing, Procurement Operations
Project Summary
Utilizing a comprehensive Strategic Sourcing process, the client was able to reduce costs and enhance the efficiency of their syringe supply chain. This netted the client a 10% annual cost reduction, 4% incumbent cost reduction, and successful integration of new suppliers.
Distributor Support Strategy for Lubricants in Vietnam
Client
A Vietnamese lubricant distributor
Area
Vietnam
Expertise Scope
Distributor Assessment, Stakeholder Meetings, Site Visit Reporting
Project Summary
Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

Logistics in SEA: Exploring Innovations Within Last Mile Logistics
Last-mile logistics in Southeast Asia is expanding rapidly, driven by e-commerce growth and rising digital adoption. While competition and cost pressures persist, technology is reshaping delivery models. From route optimization to EVs and automation, opportunities are emerging for scalable, efficient, and sustainable operators.

Seamless Journeys: Revolutionizing Mobility in Southeast Asia through MaaS
Mobility as a Service (MaaS) is gaining traction in Southeast Asia as cities address congestion, costs, and sustainability. Ride-hailing dominates the scene, while car-sharing and micromobility are set to grow, supported by digital adoption, policy initiatives, and increasing public–private collaboration.

Automotive Lubricants in the Digital Age: Trends and Opportunities for SEA
Southeast Asia’s automotive lubricants market is growing steadily, driven by rising vehicle ownership and demand for higher quality products. From supply chains to customer engagement, digitalization is reshaping the value chain. These technology-enabled shifts support greater efficiency, data driven decisions, and new routes to market.

How to Succeed in the Indonesian Skincare Market: A Guide for Brands
Indonesia’s skincare market has grown rapidly, driven by rising incomes, social media influence, and expanding retail channels. Young consumers shape demand, valuing halal and functional claims, while e-commerce leads sales. Success depends on clear segmentation, strong branding, and effective omnichannel strategies.
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Naoki Arai
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
Japan Research Institute

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL

Mehdi Jaouadi
Partner
Nationality: French
Region Coverage:
Asia, Europe, South America
Past Experience:
METRO AG, L'Oréal

Takahiro Okawara
Partner
Nationality: Japanese
Region Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten

Manish Chheda
Managing Partner
Nationality: Indian
Region Coverage:
Asia, Europe
Past Experience:
Strategic Decision Group
Talk to Our Category Management Plan Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

