
YCP Consumer Products Experts in Asia

The Consumer Products industry in Asia faces rapid changes, driven by shifting consumer demands and digital transformation.
With deep expertise in Consumer Goods and FMCG, YCP leverages market insights and global professionals to navigate the unique challenges in Asia.
YCP stands as a trusted consulting firm partner, ensuring businesses in Asia lead in the competitive Consumer Products arena.

YCP in Numbers
Unlocking Potential: Your Path to Excellence with Asia's Consumer Products Professionals
The Consumer Products landscape in Asia is rapidly evolving, offering vast opportunities and challenges for businesses. YCP excels in navigating this complex market.
With diverse consumer preferences across Asia, YCP's localized expertise ensures tailored strategies for success in each unique market, maximizing growth potential.
YCP's deep understanding of the Asian consumer products sector enables us to provide unparalleled advisory services, helping clients to thrive in this competitive landscape.
Our Services
Marketing & Sales
Elevate your Marketing & Sales in Asia with YCP's expert strategies and insights.
- Branding & Brand Management
- Product & Portfolio Management
- Pricing
- Digital Marketing
- E-commerce
- Customer Experience
- Sales Channel Strategy
- Digital Sales
Operations
Streamlining operations in Asia's consumer products sector with tailored, strategic insights.
- Project Management Office (PMO)
- Growth Strategy Implementation
- Operation Transformation
- Manufacturing
- Organization Design
Supply Chain Management
Optimize your supply chain in Asia with YCP for enhanced efficiency and growth.
- Supply Chain
- Digital Supply Chain
- Procurement
- Logistics
M&A, Transactions, and PMI
Maximize your M&A outcomes and PMI success in Asia with expert YCP guidance.
- M&A Strategy
- Divesstiture/Curb-out Strategy
- M&A Target Scouting
- Buyer/Investor Search
- Commercial Due Diligence
- M&A Execution (Buy-side & Sell-side Financial Advisory)
- Valuation
- Post-Merger Integration (PMI)
- Value Creation
- IPO PMO
- Joint Venture
- Corporate Venture Capital
Strategy
Tailoring strategies for consumer products growth in Asia's dynamic market.
- Business Strategy
- Corporate Finance
- Growth Opportunity Identification
- New Business Development
- Organization Strategy
- Enterprise Risk Management
- Asset/Project Risk Management
- Digital Strategy
- Strategic Partnership & Channel Strategy
Digital Transformation
Empower your business in Asia with cutting-edge digital transformation strategies.
- DX Vision
- Digital Roadmap
- CIO/CDO Support
- System Architecture Design
- DX PMO
- Artificial Intelligence (AI)
- Robotic Process Automation (RPA)
- Big Data Analysis
- IT Organization Design & Restructuring
- IT Portfolio Management
- Off-shore Development Centre Set-up
Public Services
Guiding Asia's public sectors to innovate and streamline services for societal growth.
- Economic Development
- Public Policy Development
- E-Governance
Sustainability
YCP leverages deep insights to guide Asia's firms in sustainable practices.
- Sustainability Strategy & Implementation
- Double Materiality
- Decarbonization & Net-Zero Strategy
- Climate Change Risks and Opportunities
- Sustainability Due Diligence
- Supply Chain Assessment
- ESG Reporting
- Investor Relations & Fundraising
- Organization & Governance Design
Market Research
Empowering Asia's businesses with in-depth market research for robust strategies.
- Market Landscape
- Market Size
- Industry Structure and Trend
- Competitive Benchmark
- Business Partner Search & Screening
- B2B/B2C Customer Survey
- Consumer Research
Navigating Consumer Products Sector in Asia
Rapidly Changing Consumer Preferences in Asia Market
- 70% of consumers in Asia now prefer sustainable and eco-friendly products, which poses a significant shift for businesses accustomed to traditional approaches.
- Businesses must swiftly adapt to younger consumers' preferences by integrating sustainability into their product lines and meeting new market demands.
Logistical and Supply Chain Challenges
- Asian developing countries report that 40% of local manufacturers face inefficient logistics, significantly affecting consumer products' market availability.
- Companies should capitalize on advancements in digital logistics technologies to streamline supply chain issues and supply bottlenecks, which improve delivery times.
Growth of the Middle-Class Consumer Segment
- The middle-class segment in Asia is expected to grow by 1.4 billion by 2030, increasing its spending on consumer products substantially.
- Positive business reposition towards the expanding middle-class demographic can drive growth by focusing on quality and affordability simultaneously.
Digital Transformation and E-Commerce Adoption
- E-commerce in Asia is predicted to account for 52% of total retail sales by 2025, revolutionizing consumer access to products.
- Investing in e-commerce platforms offers businesses immense potential to capture substantial market share in the digital retail landscape.
Our Clients
We have worked with more than 2000 companies throughout various industries.












What Our Clients Say About Us
"YCP did a great job in our Asia distributors network project. Their groundwork, analysis, communication, and follow-through was exactly as needed to make the final delivery very useful and applicable to our Asia growth strategy. YCP exceeded my expectations at every level. "
President of Sales & Marketing
Boehringer Ingelheim
"YCP's deep understanding of the Myanmar F&B sector helped us to better understand where the sources of growth will come from, enabling us to focus on the right product categories and craft strategies to win in Myanmar. We appreciated YCP’s team strength and the support provided by their management team in this emerging market. "
Managing Director
Nestle Myanmar
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Long-Term Marketing Advisory Services in Hong Kong
Client
A leading diamond trading company in Hong Kong
Area
Hong Kong
Expertise Scope
Advertising Budget Optimization, Content Strategy Advisory, Competitor Monitoring
Project Summary
We proposed a data-driven advertising budget mix for the client, supporting them with execution control and a refined content strategy. Our team provided guidance on ad spend management, recommending budget allocation shifts, target audience refinement, and competitor monitoring. We collaborated with the client’s sales team, identifying customer preference changes, external growth factors, and competitor actions to improve advertising performance and drive sales in Hong Kong.
M&A Target Analysis and Engagement Strategy Development in Japan
Client
A global leader in apparel manufacturing based in India
Area
Japan
Expertise Scope
M&A Target Analysis, Communication Planning, Engagement Facilitation
Project Summary
Our team conducted analysis and validation on the M&A target company list specified by the client, wherein we assisted in initiating conversations with up to 10 target companies. Our approach included understanding the client's M&A strategy, developing communication plans for engagement with target companies, performing in-depth analysis and validation of the target list, and approaching these companies using appropriate methods.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Naoki Arai
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, China
Past Experience:
Japan Research Institute

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Country Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Leon Cheng
Partner
Nationality: Chinese
Country Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Mehdi Jaouadi
Partner
Nationality: French
Country Coverage:
Thailand, France, UK, Mexico, Myanmar, Cambodia, Laos.
Past Experience:
METRO AG, L'Oréal

Takahiro Okawa
Partner
Nationality: Japanese
Country Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten

Manish Chheda
Managing Partner
Nationality: Indian
Country Coverage:
India, Turkey, UK
Past Experience:
Strategic Decision Group, Auctus Advisors
Talk to Our Consumer Products Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus