
YCP in Numbers
With Asia facing rising scrutiny, reports show
72%
of companies have noted increased regulatory risk tied to human rights*, making expert guidance crucial.
Source: World Benchmarking Alliance, 2024
YCP Human Rights Experts in Asia
In Asia's rapidly evolving market, various industries face distinct challenges that require a dependable human rights consultant to navigate the complexities and maintain competitiveness. As sectors continue to integrate sustainability, social justice, and ethical governance principles, the demand for specialized consulting services increases.
YCP distinguishes itself as a premier human rights consultant, supported by a global network of experts with profound insights. Our hands-on guidance has enabled clients across industries to effectively overcome market barriers, industry regulations, and growth hurdles in Asia. Through practical and innovative solutions, we align strategic objectives with ethical imperatives, positioning our clients for sustained success.
Choosing YCP as your trusted human rights consultant empowers you with an unparalleled strategic advantage to excel in Asia's diverse market. Our commitment to ethical excellence and market-informed expertise underlines our status as a preferred partner for companies pursuing impactful and sustainable growth.
Navigate and Succeed: Asia Human Rights at Your Service
In Asia, industries face growing challenges due to evolving regulations and social dynamics demanding a robust approach to human rights. A comprehensive understanding of these complexities is paramount for success.
YCP's Asia Human Rights Consultant services offer tailored insights, helping clients navigate intricate landscapes with precision. Our deep expertise ensures businesses uphold ethical standards effectively.
With a commitment to empowering our clients, YCP's solutions translate challenges into strategic opportunities. We equip industry leaders in Asia to not only comply but also lead in human rights excellence.
Our Industries












Dominate Asia Through Human Rights
Rising concerns over digital privacy in Asia
- In Asia, 68% of citizens express concern regarding their digital privacy, fueling an urgent need for businesses to enhance human rights defenses online.
- Addressing these concerns could pave the way for firms to improve customer trust and gain competitive advantage by embedding human rights policies into digital services.
Need for robust governance strategies
- With human rights regulations evolving rapidly across Asia, companies need strong governance to keep pace with regulations and avoid costly legal fines.
- Implementing proactive measures in alignment with new regulations can position businesses as frontrunners in upholding strong ethical standards, leading to sustainable growth.
Growing demand for transparency and CSR
- A study indicates that 74% of Asian consumers now consider a company’s stance on human rights before making purchasing decisions–a rising edge in compliance.
- Emphasizing transparency and robust Human Rights practices reinforces corporate responsibility agendas and attracts proactive investor engagement in the region.
Leveraging digital tools to enhance accountability
- The market for Human Rights' focused tech tools is expected to grow by 25% annually in Asia, showcasing a prime opportunity for innovation in accountability tools.
- Harnessing these tools not only meets regulatory demands but also contributes to increased operational efficiency and positive brand image in competitive markets.
Our Clients
We have worked with more than 2000 companies throughout various industries.







What Our Clients Say About Us
"Johnson Controls Power Solutions engaged YCP in early 2017 for a critical market intelligence project on the demand and technology trends for automotive batteries in targeted Asian countries. Given the high technical complexity and sensitivity of the task, YCP has once again met our very high expectations. Their research enabled us to create a more informed strategy for growth in the Original Equipment channel in Asia. The YCP team performed to the highest level of professionalism and competency in this challenging B2B research project. Their understanding of our specific needs and reliable delivery convinced us that we had chosen the right team for the job. We are pleased with our choice of YCP for this work, and would recommend them for work across Asia."
Director, Strategy & Business Development
Johnson Controls, Inc.
"Our YCP collaboration helped us to craft an expansion path for our company in Asia. YCP provided relevant global lubricant industry insights and delivered in-depth market analysis to support our market entry strategy. YCP's strategic recommendations helped us to make key decisions for our business expansion plan in a targeted Asian country."

VP Overseas Business
Pertamina Lubricants
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Market Study and Opportunity Assessment for Plant-Based Protein Crops
Client
Global Ingredients Solutions Provider
Area
Asia Pacific
Expertise Scope
Market Analysis and Sizing
Project Summary
We conducted a comprehensive study to identify the most attractive sources for plant-based protein crops and assess demand within the APAC market. Our approach included in-depth industry analysis, market sizing, supplier mapping, and regional synthesis, providing the client with a clear understanding of market opportunities and the competitive landscape for plant-based proteins in the region.
Bid Strategy Development and Advisory Support for On-Shore Wind Energy Projects
Client
Renewable Energy Developer in Southeast Asia
Area
Southeast Asia
Expertise Scope
Renewable Energy Bid Strategy and Advisory, Financial Modeling
Project Summary
We supported the client in bidding for on-shore wind energy projects in the second phase of the GEAP. Our advisory services included reviewing the Terms of Reference and Auction Procedure, conducting analyses to shortlist wind sites, preparing an internal business plan, performing market scans and interloper analysis, developing financial models, and crafting a bid strategy to boost the client's competitiveness in securing these renewable energy projects.
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

Investment Trends in Asia: How Trade Tensions Are Impacting Growth
Trade tensions between the US and China have reshaped investment behavior in Asia, dampening short-term FDI and M&A activity and accelerating “China+1” strategies. Despite near-term volatility, Asia remains a strategic growth region, with M&A expected to play a larger role in long-term investment strategies.

Top E-commerce Cities in Asia
Asia is a global engine of e-commerce growth, driven by digital adoption, rising incomes, and strong payment infrastructure. Using a city-level lens, this paper identifies leading and emerging e-commerce hubs, highlighting how major Asian cities shape online retail expansion and long-term digital commerce potential.

The Right Way to Diversify for Business Leaders: Unlocking the Conglomerate Premium
Japanese firms are rethinking “selection and concentration” as a growth strategy, as overfocus has limited innovation and long-term competitiveness. Disciplined diversification, anchored by strong cores and active portfolio management, can enhance resilience and unlock value through evolved conglomerate models.

Future of Global Corporations: Key Trends and How to Turn Them Into Strategy
Global corporations face structural change driven by climate pressure, digital disruption, and geopolitical fragmentation. This paper outlines key trends reshaping work, skills, and corporate purpose, and presents a practical framework to translate these forces into resilient, future-ready strategies.
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL

Mehdi Jaouadi
Partner
Nationality: French
Region Coverage:
Asia, Europe, South America
Past Experience:
METRO AG, L'Oréal

Abhisek Mukherjee
Managing Partner
Nationality: Indian
Region Coverage:
Asia, Europe, North America
Past Experience:
SDG, Accenture Strategy

Keiya Masuno
Partner

Masa Matsuoka
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, Europe
Past Experience:
Nomura Research Institute, UBS Securities Japan

Imad Alfadel
Partner
Nationality: Emiratis
Region Coverage:
UAE, Indonesia and Singapore
Past Experience:
Emerging Investment Partners (EIP), Generation Alfa SA
Talk to Our Human Rights Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

