Asia Route-to-Market (RTM) Consulting
YCP excels in Asia Route-to-Market Consulting, empowering clients to thrive in Asia's competitive industries through comprehensive RTM strategies. With a hands-on support approach and decades of experience, YCP navigates complex markets ensuring successful market entry and growth.
YCP in Numbers
Key Challenges We Address
Adapting to Rapidly Evolving Consumer Preferences in Asia
- Consumer demand shifts quickly in Asia, with digital channels and new product categories gaining traction across diverse markets.
- YCP partners with brands to develop agile RTM strategies, enabling real-time adaptation to ever-changing consumer behaviors and expectations.
Managing Complexity Across Fragmented Market Landscapes
- Asia’s RTM landscape spans a patchwork of languages, regulations, and distribution models, adding layers of complexity for expanding brands.
- By mapping multi-market complexities, YCP creates tailored RTM frameworks that ensure scalable, compliant, and efficient regional deployment.
Maximizing ROI Amid Mounting Channel Cost Pressures
- Distribution and logistics costs continue to rise, and margin pressures remain high for companies accessing Asia’s vast and dispersed channels.
- With YCP’s data-driven RTM optimization, companies gain actionable insights to streamline costs while safeguarding brand presence and reach.
Leveraging Technology for Greater RTM Insights and Impact
- Digital integration in RTM is uneven, with many businesses lacking real-time visibility into channel performance and customer data.
- YCP enables seamless tech adoption and analytics integration, empowering organizations to capture actionable RTM intelligence at every touchpoint.
Why Choose YCP
YCP brings deep expertise and a proven track record in delivering Route-to-Market (RTM) consulting across Asia, empowering businesses to unlock new growth opportunities. Our approach stands apart—combining data-driven analysis, practical field insights, and custom-tailored RTM strategies that address Asia’s market complexities. With a blend of local know-how and global best practices, YCP adapts each solution to the unique challenges faced by companies in Asia, ensuring impactful, sustainable results. Why Choose YCP for Route-to-Market (RTM) Consulting in Asia:
Channel Strategy Expertise
Integrated market expertise to unlock optimal RTM channels in Asia, boosting sales efficiency and expanding market reach.
Go-to-Market Experience
Deep local insights empower your RTM strategy, ensuring seamless market entry and targeted distribution across Asia.
Channel Intelligence
In-depth Asia RTM expertise ensures custom strategies that navigate complex channels and maximize market reach for your business.
Execution Support
Leveraging deep Asia expertise, we tailor RTM strategies to unlock market potential and drive sustainable channel growth.
Partnering with YCP means gaining an ally who is deeply invested in your success at every phase of the RTM journey. We work side by side with clients, translating recommendations into action and enabling tangible, measurable improvements on the ground. With YCP, you benefit from unwavering support, strategic clarity, and the confidence of knowing your route-to-market ambitions are expertly guided from start to finish.
With over 70% of Asian businesses citing RTM complexity as their top growth obstacle,*
70%
companies that tailor RTM strategies for Asia unlock faster, more sustainable expansion.
Source: Euromonitor, 2024
YCP Route-to-Market (RTM) Experts in Asia
In the dynamic landscapes of global markets, industries across Asia are in constant need of a steadfast Route-to-Market (RTM) Consulting provider to navigate the complexities of distribution, regulation, and consumer demands. As competition intensifies, leveraging expert guidance in RTM becomes pivotal to achieving market success.
YCP boasts a team of global professionals with nuanced insights into the intricate Asian market dynamics, offering exemplary Route-to-Market (RTM) Consulting services. Our extensive expertise enables us to dismantle barriers and conquer market entry and expansion hurdles. By delivering tactical, hands-on guidance, YCP has empowered numerous clients across industries to flourish within the ever-evolving Asian business environment.
With a proven track record and unwavering commitment, YCP is the trusted Route-to-Market (RTM) Consulting partner for businesses aiming to excel in the Asian marketplace. Our strategic insights and tailored solutions ensure sustained growth and competitiveness.
Navigate and Succeed:
Asia Route-to-Market (RTM) at Your Service
New Business PMO
YCP leverages deep insight in Asia's Route-to-Market strategies to optimize your new business PMO operations for decisive market performance.
Supply Chain
Drive success in Asia through optimized RTM strategies by leveraging YCP's unmatched expertise in bespoke supply chain solutions.
Sales & Marketing
Optimize your distribution strategy with YCP's RTM expertise, driving sales growth across Asia by tailoring solutions to your unique market needs.
Human Resource & Organization
YCP our expert Asia RTM consultants streamline supply chains, enhancing market penetration and value creation through tailored strategic insights.
Budget and Cost Management
YCP's Asia Route-to-Market (RTM) Consulting empowers businesses with strategic insights to optimize distribution channels and maximize market penetration.
Our Industries
Our Clients
We have worked with more than 2000 companies throughout various industries.
What Our Clients Say About Us
"Johnson Controls Power Solutions engaged YCP in early 2017 for a critical market intelligence project on the demand and technology trends for automotive batteries in targeted Asian countries. Given the high technical complexity and sensitivity of the task, YCP has once again met our very high expectations. Their research enabled us to create a more informed strategy for growth in the Original Equipment channel in Asia. The YCP team performed to the highest level of professionalism and competency in this challenging B2B research project. Their understanding of our specific needs and reliable delivery convinced us that we had chosen the right team for the job. We are pleased with our choice of YCP for this work, and would recommend them for work across Asia."
Director, Strategy & Business Development
Johnson Controls, Inc.
"Our YCP collaboration helped us to craft an expansion path for our company in Asia. YCP provided relevant global lubricant industry insights and delivered in-depth market analysis to support our market entry strategy. YCP's strategic recommendations helped us to make key decisions for our business expansion plan in a targeted Asian country."
VP Overseas Business
Pertamina Lubricants
YCP in Media
Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.
At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.
Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications
Supply Chain Finance in Southeast Asia
As Southeast Asia’s supply chains evolve under China+1 strategies, working capital constraints are intensifying. Supply chain finance offers a way to unlock liquidity, support suppliers, and strengthen resilience through buyer-led programs and digital platforms. Regulatory alignment and greater SME awareness can further drive adoption.
Accelerating Sustainable Recovery in Southeast Asia
Southeast Asia’s post-pandemic recovery is increasingly shaped by climate and social risks that demand regional cooperation. Aligning growth with ESG priorities through coordinated policy, sustainable finance, and stronger data frameworks is critical to addressing vulnerabilities and supporting long-term development across the region.
Indonesia's Petrochemical Future: The Next Growth Frontier
Indonesia’s petrochemical sector is strategically important but import dependent. Rising domestic demand, abundant resources, and sustainability-linked pathways create an opportunity to build regional leadership. Realizing this potential will require policy clarity, competitive energy pricing, and coordinated public–private investment.
Unlocking Value Through Strategic Diversification: Insights from Indian Mid-Cap Firms
Indian mid-cap firms are turning to strategic diversification to manage risk and sustain growth amid economic and geopolitical uncertainty. Success depends on timing, synergy with core strengths, and disciplined execution. Firms that diversify with clear intent and strong governance can build resilience and long-term value.
Meet Our Experts
Establish industry dominance with our experts and partners
Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs
Naoki Arai
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
Japan Research Institute
Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting
Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G
Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL
Mehdi Jaouadi
Partner
Nationality: French
Region Coverage:
Asia, Europe, South America
Past Experience:
METRO AG, L'Oréal
Manish Chheda
Managing Partner
Nationality: Indian
Region Coverage:
Asia, Europe
Past Experience:
Strategic Decision Group
Talk to Our Route-to-Market (RTM) Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
