
YCP Strategy Experts in Asia

Asia represents a tremendous market of opportunities for businesses aiming at remarkable growth.
However, navigating the intricate landscape of regulations and cultural nuances in Asia presents significant challenges.
This underscores the critical need for a seasoned strategy consulting firm. YCP, with its unwavering expertise, stands as Asia's premier strategy consulting authority.

YCP in Numbers
Navigate and Succeed:
Asia Strategy at Your Service

Business Strategy
Crafting strategies for Asian markets, we tailor plans for success in diverse business landscapes.

Corporate Finance
Optimizing capital structure & financial strategies for Asian market success.

Growth Opportunity Identification
Pinpointing growth areas in Asia's dynamic markets for strategic business expansion.

New Business Development
We excel in identifying lucrative opportunities for new ventures across Asia, driving growth and innovation.

Organization Strategy
Tailoring org strategies to boost efficiency & growth across Asia's diverse markets.

Enterprise Risk Management
Mitigate risks in Asia's complex markets with our bespoke Enterprise Risk Management solutions.

Asset/Project Risk Management
Ensuring Asia projects thrive with risk mitigation strategies tailored for diverse assets.

Digital Strategy
Optimizing digital growth in Asia, we craft strategies enhancing online presence & tech integration.

Strategic Partnership & Channel Strategy
We build bridges in Asia, forging strategic partnerships and channel strategies for growth.
Our Industries












Dominate Asia Through Strategy
Aligning Market Strategies Vital for Asia Corp Growth
- 67% of Asian businesses have limited strategic action plans resulting in decreased competitive efficiency within crowded markets.
- To stay adaptable, organizations should drive towards dynamic market strategy frameworks, aligning with rapid digitization for enhanced competitiveness.
Innovation and Tech Integration Drives Market Demand
- With over 45% of investments directed towards tech in Asia, strategic integration is crucial for capturing growing market trends and opportunities.
- Greater foundational input analytical capabilities are enhancing R&D leverages, granting them innovative prowess steeped in successful market strategies.
Leveraging Evolving Asian Market Dynamics
- The projected 78% rise in urban demographics promotes consumer goods demand pressed by an advancing middle class.
- Acknowledging these dynamics provides blocks for strategic engagement in a uniquely personalized clientele, nurturing extensive market growth.
Partnership Ecosystems Enhance Regional Strategy Vision
- Close to 60% of growth alliances in Asia highlight pivotal partnerships in drawing increased cross-collaboration efficiencies.
- This accelerates shared innovative vision paradigms exhibiting strategic foresight and more concentrated resource sharing derivative in optimal strategies.
Our Clients
We have worked with more than 2000 companies throughout various industries.







What Our Clients Say About Us
"Johnson Controls Power Solutions engaged YCP in early 2017 for a critical market intelligence project on the demand and technology trends for automotive batteries in targeted Asian countries. Given the high technical complexity and sensitivity of the task, YCP has once again met our very high expectations. Their research enabled us to create a more informed strategy for growth in the Original Equipment channel in Asia. The YCP team performed to the highest level of professionalism and competency in this challenging B2B research project. Their understanding of our specific needs and reliable delivery convinced us that we had chosen the right team for the job. We are pleased with our choice of YCP for this work, and would recommend them for work across Asia."
Director, Strategy & Business Development
Johnson Controls, Inc.
"Our YCP collaboration helped us to craft an expansion path for our company in Asia. YCP provided relevant global lubricant industry insights and delivered in-depth market analysis to support our market entry strategy. YCP's strategic recommendations helped us to make key decisions for our business expansion plan in a targeted Asian country."

VP Overseas Business
Pertamina Lubricants
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Economic Impact Assessment and Quantification of Water Cost Structures
Client
One of Japan's most innovative water technology solutions providers
Area
Japan
Expertise Scope
Economic Impact Quantification, Cost Structure Analysis, Comparative Evaluation
Project Summary
We conducted an economic impact assessment, which included the high-resolution quantification of factors such as fiscal status, water cost structures, and the economic value creation effect from the perspective of government profit and loss (P&L) and cash flow (CF). Additionally, it was essential to evaluate the economic impact compared to alternative solutions, also from the government’s P&L and CF perspective.
Bid Strategy Development and Advisory Support for On-Shore Wind Energy Projects
Client
Renewable Energy Developer in Southeast Asia
Area
Southeast Asia
Expertise Scope
Renewable Energy Bid Strategy and Advisory, Financial Modeling
Project Summary
We supported the client in bidding for on-shore wind energy projects in the second phase of the GEAP. Our advisory services included reviewing the Terms of Reference and Auction Procedure, conducting analyses to shortlist wind sites, preparing an internal business plan, performing market scans and interloper analysis, developing financial models, and crafting a bid strategy to boost the client's competitiveness in securing these renewable energy projects.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Naoki Arai
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, China
Past Experience:
Japan Research Institute

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Country Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Leon Cheng
Partner
Nationality: Chinese
Country Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Mehdi Jaouadi
Partner
Nationality: French
Country Coverage:
Thailand, France, UK, Mexico, Myanmar, Cambodia, Laos.
Past Experience:
METRO AG, L'Oréal

Takahiro Okawa
Partner
Nationality: Japanese
Country Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten

Manish Chheda
Managing Partner
Nationality: Indian
Country Coverage:
India, Turkey, UK
Past Experience:
Strategic Decision Group, Auctus Advisors
Talk to Our Strategy Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus