
YCP in Numbers
Over 68% of foreign investors in Cambodia face partner identification challenges,
68%
making expert-led business partner search vital for market success.
Source: ASEAN Investment Report, 2024
YCP Business Partner Search Experts in Cambodia
In Cambodia's dynamic market, industries spanning from technology to manufacturing are seeking a reliable Business Partner Search Consulting provider. The demand to identify the right partners in order to excel in the competitive Cambodian landscape has never been more critical.
YCP stands at the forefront of this endeavor, embedding its global professionals with a deep comprehension of Cambodia's unique business landscape. Our Business Partner Search Consulting expertise has been instrumental in navigating market barriers and fostering growth for various sectors. By offering hands-on guidance, YCP has become a beacon for businesses aiming to penetrate, expand, and succeed in Cambodia.
As a trusted partner, YCP's confidence in driving success across Cambodian industries is unmatched. Our commitment to excellence in Business Partner Search Consulting makes us the go-to associate for companies committed to long-term prosperity in Cambodia’s evolving market.
Navigate and Succeed: Cambodia Business Partner Search at Your Service
In Cambodia, industries are navigating a complex global landscape, making a trusted Cambodia Business Partner Search Consulting service more essential than ever. YCP prides itself as the lighthouse for businesses seeking stable, profitable partnerships in this vibrant market.
With the economic dynamism of Cambodia, having a reliable partner can transform challenges into scalable opportunities. YCP's Cambodia Business Partner Search Consulting facilitates this, ensuring our clients not just survival but palpable growth in a competitive arena.
Our understanding of the Cambodian corporate fabric empowers us to deliver unparalleled Business Partner Search Consulting. YCP guides decision-makers toward fruitful collaborations that align with their strategic visions, thereby ensuring long-term success in Cambodia.
Our Industries












Dominate Cambodia Through Business Partner Search
Rising international interest in Cambodia markets
- With a 7% average GDP growth from 2010–2019, Cambodia is increasingly attractive to foreign investors. Partner search services can streamline market entry.
- Helping businesses adapt to increasing foreign interest ensures they remain competitive and effectively meet the demands within the global marketplace.
Urgency to overcome skill gap challenges in local market
- 42% of firms in Cambodia identify skill shortages as a major restraint. Effective partner searches can help bridge these gaps through strategic collaborations.
- Enhancing corporate capabilities is critical, ensuring prosperous engagements and robust growth in diverse sectors.
Expanding digital economy opens new channels
- Cambodia's digital sectors are poised to expand significantly, requiring employer searches as the tech-savvy talent pool increases.
- Leveraging digital growth enables access to a streamlined talent acquisition process, resulting in agile business strategies and operational efficiency.
Infrastructure development creates diverse prospects
- Investment in infrastructure, with $5 billion earmarked in recent years, multiplies potential partners and business areas.
- Connecting with the right partners for these sizeable development projects leads to greater long-term success and wider market reach.
Our Clients
We have worked with more than 2000 companies throughout various industries.







What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Assessment of Opportunity for IoT and Smart Homes
Client
A Japanese consumer products company
Area
Australia, Malaysia, Vietnam
Expertise Scope
Market Recommendation, Strategy
Project Summary
Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.
Distributor Support Strategy for Lubricants in Vietnam
Client
A Vietnamese lubricant distributor
Area
Vietnam
Expertise Scope
Distributor Assessment, Stakeholder Meetings, Site Visit Reporting
Project Summary
Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

Automotive Lubricants in the Digital Age: Trends and Opportunities for SEA
Southeast Asia’s automotive lubricants market is growing steadily, driven by rising vehicle ownership and demand for higher quality products. From supply chains to customer engagement, digitalization is reshaping the value chain. These technology-enabled shifts support greater efficiency, data driven decisions, and new routes to market.

How to Succeed in the Indonesian Skincare Market: A Guide for Brands
Indonesia’s skincare market has grown rapidly, driven by rising incomes, social media influence, and expanding retail channels. Young consumers shape demand, valuing halal and functional claims, while e-commerce leads sales. Success depends on clear segmentation, strong branding, and effective omnichannel strategies.

Opportunities in Indonesia's Dairy Farming Industry: The Lowland Advantage
Indonesia’s dairy industry faces a widening supply gap as domestic milk production lags rising demand. Lowland dairy farming and integrated production models offer pathways to expand capacity, supported by policy shifts that encourage private investment. Climate adaptation, farm management, and execution capability are central to success.

Indonesia's Net Zero Emissions Journey: The Impact of Clean Energy Targets on the Oil & Gas Industry
Indonesia’s oil and gas sector faces declining economic contribution but rising emissions, intensifying pressure to pursue net zero strategies. Meeting national targets will require operational changes, low-carbon collaboration, and value-chain transformation, despite barriers such as high costs, capability gaps, and regulatory uncertainty.
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G

Gary Murakami
Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
Deloitte, Merrill Lynch

Jatin Gulati
Managing Partner
Nationality: Indian
Region Coverage:
Asia
Past Experience:
McKinsey & Company, Accenture Strategy

Eunice Maximo
Partner
Nationality: Filipino
Region Coverage:
Asia
Past Experience:
Nexlabs, Propel Manila

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy

Kenneth Carsula
Director
Nationality: Filipino
Region Coverage:
Asia
Past Experience:
Nexlabs, Havas
Talk to Our Business Partner Search Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

