Cambodia Market Sizing
YCP excels in Market Sizing in Cambodia, empowering clients to thrive in the country's competitive market sectors. With our comprehensive Market Sizing services and decades of experience, YCP uses a hands-on support approach to provide insights and strategies tailored to clients' needs.
YCP in Numbers
With Cambodia’s GDP growth among the fastest in ASEAN at
5.8%*
knowing the true market size is vital for strategic entry and sustainable expansion.
Source: World Bank, 2024
YCP Market Sizing Experts in Cambodia
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Navigate and Succeed: Cambodia Market Sizing at Your Service
In Cambodia, the need for precise market sizing is rising as industries expand and seek data-driven strategies. Reliable insights are key for businesses to scale effectively in the Cambodian context.
YCP offers expert market sizing services in Cambodia, ensuring clients have access to accurate data and analysis. This empowers informed decision-making critical for achieving competitive advantage.
Our market sizing approach considers local market dynamics and trends, providing clients with tailored solutions that align with Cambodia's unique business environment and growth objectives.
Our Industries
Dominate Cambodia Through Market Sizing
Increasing Demand for Market Sizing in Cambodia
- In 2023, 25% of businesses in Cambodia underestimated market size, leading to missed revenue opportunities. Having precise figures is essential for strategic planning.
- Estimating precise market size opens gateways for targeted marketing and better resource allocation. It ensures firms capture significant market share efficiently.
Navigating Growing Competition Seen in Cambodia
- The rising number of startups in Cambodia, now accounting for 15% of businesses, increases competition. Accurate market sizing becomes crucial for competitive advantage.
- Being backed by solid market-sizing data positions businesses to forge strategic partnerships, leveraging strengths against burgeoning competitors effectively.
Expansive Market Potential Through Accurate Sizing
- With a GDP growth forecast of 6%, Cambodia has untapped potentials. Strategic utilization of market size data allows businesses to explore new growth sectors confidently.
- Understanding potential entry points informed by detailed market size can encourage diversification. It plays a pivotal role in innovative product development strategies.
Enhancing Investment Appeal in Cambodian Sectors
- Foreign Direct Investment surged by 12% in 2022, highlighting investor appetite. Accurate market sizing reflects growth potentials, attracting sustained investment flows.
- The data-driven insight provided by comprehensive market sizing helps tailor-offering strategies aligned with investor interests, progressively boosting investment opportunities.
Our Clients
We have worked with more than 2000 companies throughout various industries.
What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Assessment of Opportunity for IoT and Smart Homes
Client
A Japanese consumer products company
Area
Australia, Malaysia, Vietnam
Expertise Scope
Market Recommendation, Strategy
Project Summary
Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.
Distributor Support Strategy for Lubricants in Vietnam
Client
A Vietnamese lubricant distributor
Area
Vietnam
Expertise Scope
Distributor Assessment, Stakeholder Meetings, Site Visit Reporting
Project Summary
Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.
YCP in Media
Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.
At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.
Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications
AI in Healthcare: Keeping the Patient at the Center of Innovation
AI is reshaping healthcare by improving efficiency, diagnostics, and personalized care amid rising costs and workforce shortages. Applications span prediction, telemedicine, diagnostics, and robotics across providers, insurers, and pharma. Long-term impact depends on responsible adoption, data quality, and strong governance.
India’s CRDMO Market: Building Momentum through Operational Excellence
India’s CRDMO market is growing rapidly, driven by China+1 strategies, funding access, and policy support. However, scale, cost pressure, and regulatory demands pose challenges. To compete globally, companies will depend on operational excellence, technology adoption, and building scalable, end-to-end capabilities.
Employee Wellness in the Age of Healthtech
Employee wellness is becoming a strategic priority as workforce expectations evolve. Health technology is shifting programs toward personalized, proactive solutions, particularly across Asia. While data, privacy, and ROI challenges remain, organizations that integrate technology with human-centered design can build more resilient workforces.
The Declining Profitability Trend in Cambodia's Banks: The Impact of Rising Costs and NPLs
Cambodia’s banking sector is facing declining profitability amid higher funding costs, slower loan growth, and rising NPLs. While macro pressures persist, banks can stabilize performance through tighter cost control, improved credit risk management, and disciplined growth, particularly in personal lending portfolios.
Meet Our Experts
Establish industry dominance with our experts and partners
Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs
Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting
Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
P&G
Gary Murakami
Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
Deloitte, Merrill Lynch
Jatin Gulati
Partner
Nationality: Indian
Region Coverage:
Asia
Past Experience:
McKinsey & Company, Accenture Strategy
Eunice Maximo
Partner
Nationality: Filipino
Region Coverage:
Asia
Past Experience:
Nexlabs, Propel Manila
Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy
Kenneth Carsula
Director
Nationality: Filipino
Region Coverage:
Asia
Past Experience:
Nexlabs, Havas
Talk to Our Market Sizing Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
