
YCP Restaurant Experts in Cambodia

Cambodia's F&B scene is rapidly expanding, reflecting the dynamic evolution of its broader economy. Fueled by increasing domestic consumption and a burgeoning tourism sector, Cambodia's restaurant industry stands at the cusp of unprecedented growth and diversification.
At YCP, leveraging our global expertise and deep local insights, we deliver unparalleled Restaurant Consulting services, offering strategic solutions that navigate market challenges, enabling entry and growth in the Cambodian F&B landscape. Our tailored advisories stem from a profound understanding of the unique dynamics at play, ensuring clients achieve sustainable success.
YCP's steadfast commitment to excellence positions us as the premier consulting partner for businesses aspiring to flourish in Cambodia's competitive restaurant market. With YCP, ventures harness the edge needed to surpass industry norms and set new benchmarks for success in the F&B sector.

YCP in Numbers
Unlocking Potential: Your Path to Excellence with Cambodia's Restaurant Professionals
Cambodia's burgeoning restaurant scene thrives amidst an eclectic mix of traditional flavors and modern gastronomical trends. To navigate this vibrant landscape requires expert insight and strategic planning.
YCP Cambodia is uniquely positioned as a restaurant consulting partner, combining local market expertise with an international perspective. This dual approach empowers clients to seize growth opportunities and innovate with confidence.
Investing in YCP's restaurant consulting means partnership with a firm that understands the pulse of Cambodia's culinary culture. We develop tailored strategies that unlock potential, ensuring our clients' establishments not only succeed but become benchmarks in the industry.
Our Services
Marketing & Sales
Optimizing restaurant success in Cambodia with strategic marketing & sales consultancy tailored to local tastes.
- Branding & Brand Management
- Product & Portfolio Management
- Pricing
- Digital Marketing
- E-commerce
- Customer Experience
- Sales Channel Strategy
- Digital Sales
Operations
YCP streamlines operations for Cambodia's restaurant scene, boosting efficiency and market presence.
- Project Management Office (PMO)
- Growth Strategy Implementation
- Operation Transformation
- Manufacturing
- Organization Design
Supply Chain Management
Streamlining restaurant supply chains in Cambodia with bespoke strategies to boost efficiency and profitability.
- Supply Chain
- Digital Supply Chain
- Procurement
- Logistics
M&A, Transactions, and PMI
Streamlining M&A pathways, enhancing transaction outcomes, and driving PMI success for Cambodia's vibrant restaurant sectors.
- M&A Strategy
- Divesstiture/Curb-out Strategy
- M&A Target Scouting
- Buyer/Investor Search
- Commercial Due Diligence
- M&A Execution (Buy-side & Sell-side Financial Advisory)
- Valuation
- Post-Merger Integration (PMI)
- Value Creation
- IPO PMO
- Joint Venture
- Corporate Venture Capital
Strategy
Tailoring strategies, YCP advances Cambodia's dining spaces with industry-specific consultancy.
- Business Strategy
- Corporate Finance
- Growth Opportunity Identification
- New Business Development
- Organization Strategy
- Enterprise Risk Management
- Asset/Project Risk Management
- Digital Strategy
- Strategic Partnership & Channel Strategy
Digital Transformation
Revolutionizing Cambodia's dining scene with innovative digital strategies tailored for growth.
- DX Vision
- Digital Roadmap
- CIO/CDO Support
- System Architecture Design
- DX PMO
- Artificial Intelligence (AI)
- Robotic Process Automation (RPA)
- Big Data Analysis
- IT Organization Design & Restructuring
- IT Portfolio Management
- Off-shore Development Centre Set-up
Public Services
Optimizing Cambodia's restaurants for success with unparalleled public service consulting strategies.
- Economic Development
- Public Policy Development
- E-Governance
Sustainability
Navigating Cambodia's restaurant landscape, YCP enhances sustainability with bespoke consultancy services.
- Sustainability Strategy & Implementation
- Double Materiality
- Decarbonization & Net-Zero Strategy
- Climate Change Risks and Opportunities
- Sustainability Due Diligence
- Supply Chain Assessment
- ESG Reporting
- Investor Relations & Fundraising
- Organization & Governance Design
Market Research
Harnessing in-depth market insights, YCP optimizes Cambodia's dining ventures for unparalleled business growth.
- Market Landscape
- Market Size
- Industry Structure and Trend
- Competitive Benchmark
- Business Partner Search & Screening
- B2B/B2C Customer Survey
- Consumer Research
Navigating Restaurant Sector in Cambodia
Insufficient Infrastructure Hampering Growth
- The restaurant industry in Cambodia faces challenges due to limited infrastructure, with only 57% of servers having access to stable electricity affecting smooth operations.
- Realizing the cooperative model with other countries or urban centers can help bridge infrastructure gaps, aiming to increase accessible electric network coverage from 57%.
Regulatory & Licensing Issues Cause Hurdles
- Businesses face lengthy and complex regulations, with 45% of restaurants experiencing significant delays in obtaining operational licenses, stalling new openings.
- Streamlining administrative processes by digitalizing them could reduce this 45% delay, enabling entrepreneurs to start sooner while complying with proper regulations.
Growing Tourism Augurs Well for Expansion
- As Cambodia’s international tourism anticipated to rise by 12% yearly, it's a significant boon as travelers tend to contribute roughly 40% to total hospitality expenditures.
- This rising number in travel requires more diversified cuisine offers, enabling stakeholders in restaurant industry to tap increase hospitality expenditures stemming at 40%.
A Young, Urbanizing Population Demands Variety
- As 65% of Cambodians reside in urban areas and are under 30, they project a continuous demand for innovative dining experiences thanks to urban lifestyle adoption.
- These demographics remain great assets, paving tasteful exploration opportunities while syncing with global dining trends based on 30% youthful population statistics.
Our Clients
We have worked with more than 2000 companies throughout various industries.


What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"YCP's deep understanding of the Myanmar F&B sector helped us to better understand where the sources of growth will come from, enabling us to focus on the right product categories and craft strategies to win in Myanmar. We appreciated YCP’s team strength and the support provided by their management team in this emerging market. "
Managing Director
Nestle Myanmar
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
High-Level Market Assessment for Cheese Products in Indonesia
Client
A food and beverage company operating across Southeast Asia
Area
Southeast Asia
Expertise Scope
Market Assessment, Competitive Landscape Analysis, Stakeholder Interviews
Project Summary
The project was structured into three deliverable phases, beginning with a comprehensive market assessment, followed by competitive landscape analysis and insights synthesis. This included conducting interviews with key stakeholders, such as cheese importers, to gather qualitative data. The team focused on identifying market size, market trends, and competitor strategies to provide actionable insights for market entry and expansion.
Acquisition Evaluation and Market Analysis for Food Service Chain
Client
A large Japanese food service chain operator
Area
Singapore, Hong Kong
Expertise Scope
Valuation and Financial Modeling, Market Expansion Analysis
Project Summary
We assisted a Japanese food service chain in evaluating the acquisition of a donburi-style chain in Singapore and Hong Kong. Over three months, we conducted a valuation of current outlets, developed DCF and LBO analyses, and assessed new market opportunities. Our work provided the client with the data needed for a go/no-go decision, successfully evaluating both current business and expansion potential.
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Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Country Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Gary Murakami
Partner
Nationality: Japanese
Country Coverage:
Thailand, Cambodia, Laos, Myanmar, Vietnam, Malaysia, Singapore, Indonesia, Philippines, India, Japan
Past Experience:
Deloitte Consulting, Merrill Lynch

Jatin Gulati
Partner
Nationality: Indian
Country Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Eunice Maximo
Partner
Nationality: Filipino
Country Coverage:
APAC
Past Experience:
Nexlabs, Propel Manila

Laurent Fihey
Partner
Nationality: French
Country Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy

Kenneth Carsula
Manager
Nationality: Filipino
Country Coverage:
Philippines, Cambodia
Past Experience:
Nexlabs, Havas
Talk to Our Restaurant Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus