China Consumer Products Consulting

YCP offers experienced consulting service for businesses looking to expand in China's consumer products market, leveraging global insights.

YCP Solidiance Consumer Products Experts in China

In China's consumer products landscape, FMCG growth signifies a dynamic yet challenging market.

YCP combines global prowess and local insight in Consumer Goods to navigate China's unique market barriers, offering tailored consulting services.

As a trusted consulting firm, YCP is your definitive partner in unlocking success in China's consumer products sector.

YCP in Numbers

Projects across Asia

Offices

Portfolio Businesses

Professionals

Unlocking Potential: Your Path to Excellence with China's Consumer Products Professionals

The Consumer Products landscape in China is rapidly evolving, driven by shifting consumer preferences and technological advancements. YCP offers expertise to navigate these changes.

YCP understands the complexities of China's market, from regulatory hurdles to competitive strategies. Our tailored solutions help clients to thrive in this dynamic environment.

With a deep focus on Asia-focused advisory, YCP is uniquely positioned to propel Consumer Products businesses forward in China, leveraging local insights and global expertise.

Our Services

Marketing & Sales

Boost your Marketing & Sales in China with YCP's expert strategies.

Branding & Brand Management
Product & Portfolio Management
Pricing
Digital Marketing
E-commerce
Customer Experience
Sales Channel Strategy
Digital Sales

Operations

Elevate your Operations in China's Consumer Products sector with expert YCP guidance.

Project Management Office (PMO)
Growth Strategy Implementation
Operation Transformation
Manufacturing
Organization Design

Supply Chain Management

Streamline supply chains in China, boosting efficiency and profits for consumer products.

Supply Chain
Digital Supply Chain
Procurement
Logistics

M&A, Transactions, and PMI

Guiding seamless M&A and PMI in China's dynamic consumer products sector.

M&A Strategy
Divesstiture/Curb-out Strategy
M&A Target Scouting
Buyer/Investor Search
Commercial Due Diligence
M&A Execution (Buy-side & Sell-side Financial Advisory)
Valuation
Post-Merger Integration (PMI)
Value Creation
IPO PMO
Joint Venture
Corporate Venture Capital

Strategy

Optimize your strategy to dominate China's consumer product market with YCP expertise.

Business Strategy
Corporate Finance
Growth Opportunity Identification
New Business Development
Organization Strategy
Enterprise Risk Management
Asset/Project Risk Management
Digital Strategy
Strategic Partnership & Channel Strategy

Digital Transformation

Specializing in digital transformation for China's consumer products sector.

DX Vision
Digital Roadmap
CIO/CDO Support
System Architecture Design
DX PMO
Artificial Intelligence (AI)
Robotic Process Automation (RPA)
Big Data Analysis
IT Organization Design & Restructuring
IT Portfolio Management
Off-shore Development Centre Set-up

Public Services

Guiding public services in China with strategic insights for transformative growth.

Economic Development
Public Policy Development
E-Governance

Sustainability

Elevate your sustainability efforts in China's consumer products market with YCP.

Sustainability Strategy & Implementation
Double Materiality
Decarbonization & Net-Zero Strategy
Climate Change Risks and Opportunities
Sustainability Due Diligence
Supply Chain Assessment
ESG Reporting
Investor Relations & Fundraising
Organization & Governance Design

Market Research

Harnessing deep insights in China's consumer market for strategic growth.

Market Landscape
Market Size
Industry Structure and Trend
Competitive Benchmark
Business Partner Search & Screening
B2B/B2C Customer Survey
B2B Customer Survey
Consumer Research

Navigating Consumer Products Sector in China

Regulatory Complexity Challenges in China Consumer Products

China's consumer products sector faces complex regulations; over half of local businesses report navigating tough compliance obstacles annually.
Entrepreneurs need dedicated resources to navigate China’s regulatory landscape efficiently, leveraging local expertise to streamline operations and avoid legal pitfalls.

Infrastructural Difficulties Hampers Market Access

Despite technological advances, some Chinese regions still suffer from poor logistics impacting market accessibility and timely deliveries significantly.
Businesses should recognize the disparity in infrastructure and strategically invest to improve logistics, leveraging strong regions to subsidize and support weaker links.

E-commerce Growth Fuels Robust Market Opportunities

China's e-commerce market, projected to hit $3.56 trillion by 2025, presents a significant opportunity for consumer products companies to expand their online footprint.
Deploying advanced digital marketing tactics can facilitate unit margin improvements, with predictions indicating over 20% annual growth in online consumer product sales.

Increasing Consumer Affluence Stokes Demand Excess

Rise in disposable income, with urban regions expecting a 10% hike annually, indicates blossoming consumer demand divergence aimed at premium products.
Businesses should aim to accommodate diverse consumer preferences through comprehensive product updates and differentiated offerings bolstered by economic prosperity indices magnifying potential.

Our Clients

We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us

"We are pleased to recommend the management services of YCP Solidiance, who led us in the planning, set-up and operational start of our China manufacturing facility. Their team was dedicated, innovative at problem solving and creative in their support. Without leadership, we would have never been able to navigate the complex environment in a timely fashion so as to meet our customer requirements."

General Manager

Vari-Form

"When I came to rebuild our China organization there was only one trusted advisor I knew I could turn to for support. Having used YCP Solidiance in former roles, I knew they had the industry expertise, vast proprietary resources and having successfully used their insights before, I knew they were the right resource for growing our China market."

President

Fosroc China

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

Long-Term Marketing Advisory Services in Hong Kong

Client

A leading diamond trading company in Hong Kong

Area

Hong Kong

Expertise Scope

Advertising Budget Optimization, Content Strategy Advisory, Competitor Monitoring

Project Summary

We proposed a data-driven advertising budget mix for the client, supporting them with execution control and a refined content strategy. Our team provided guidance on ad spend management, recommending budget allocation shifts, target audience refinement, and competitor monitoring. We collaborated with the client’s sales team, identifying customer preference changes, external growth factors, and competitor actions to improve advertising performance and drive sales in Hong Kong.

Commercial Facility Trends and Industry Insights in Shanghai

Client

A global trader in textiles, machinery, and energy in Japan

Area

Greater China

Expertise Scope

Market Research, On-Site Visits, Brand Presence Analysis

Project Summary

The research team conducted desktop research, cold calls, and on-site visits to commercial facilities in Shanghai, where focus was on large-scale shopping malls and department stores operational as of April 2024. The research encompassed various industries, including apparel and food and beverage sectors. Additionally, the team screened Japanese brands that entered Shanghai in recent years and analyzed their market presence.