
YCP in Numbers
With 75% of Chinese consumers switching brands due to poor service*,
75%
having expert local guidance is critical to excel in China's competitive CX landscape.
Source: PwC, 2024
YCP Customer Experience Experts in China
In the rapidly evolving landscape of various industries across China, companies are faced with the increasing necessity of adopting a robust Customer Experience Consulting approach. As the competitive market intensifies, the demand for reliable Customer Experience solutions becomes vital for businesses aiming to distinguish themselves and secure a substantial market share.
YCP takes pride in its team of global professionals, bringing unparalleled expertise and insights to the forefront of China Customer Experience Consulting. With a profound understanding of local market dynamics, YCP has consistently supported clients in navigating market barriers, entry challenges, and achieving sustainable growth through comprehensive, hands-on guidance across diverse sectors. Our remarkable track record endorses the effectiveness of our strategies in driving success for businesses within the Chinese market landscape.
As a trusted partner in China Customer Experience Consulting, YCP stands out due to our unwavering commitment to delivering exceptional solutions tailored to each client's unique needs. Our authoritative position in the market is underscored by a deep knowledge base and credible proficiency, ensuring that major companies can continue to thrive and surpass their strategic goals in China's ever-evolving market environment.
Navigate and Succeed: China Customer Experience at Your Service
YCP enhances Customer Experience in China, leveraging cultural nuances to align with local expectations, driving growth and loyalty.
Our experts in China's market craft unique strategies to improve service touchpoints, elevating customer satisfaction and retention.
Utilizing data-driven insights, YCP optimizes Customer Experience in China, ensuring brands resonate and thrive in this dynamic market.
Our Industries













Dominate China Through Customer Experience
Rapid Consumer Market Evolution in China
- China's retail market is projected to reach $7 trillion by 2025. With such vast growth, enhancing customer experience is crucial for staying competitive.
- As the retail sector burgeons, personalizing customer experiences could skyrocket brand loyalty. A true opportunity to gain a competitive edge in this dynamic market.
Importance of Tailored Solutions in Service
- A mere 20% of Chinese consumers feel their preferences are considered. Addressing this could vastly improve service satisfaction and business growth.
- With current statistics underscoring personalization gaps, sculpting offers around consumer insights can cement better consumer ties, paving the way for expansive gains.
Harnessing Tech for Enhanced CX
- Chinese digital adoption stats grow by 10% annually. Leveraging these rises by integrating advanced tech in the customer experience can fundamentally boost engagement.
- These tech advancements offer profound insights; thus ensuring businesses are data-led ensures innovation and improves customer satisfaction rapidly.
Riding the Wave of Consumer Expectations
- Expected to elevate by 12% yearly, consumer demands highlight immediate response as urgent. This presents prime opportunities to innovate on orchestrated feedback loops.
- Attention to rapidly shifting expectations provides meaningful interaction options, translating demands into service benchmarks and accelerating immersive customer platforms.
Our Clients
We have worked with more than 2000 companies throughout various industries.









What Our Clients Say About Us
"We are pleased to recommend the management services of YCP, who led us in the planning, set-up and operational start of our China manufacturing facility. Their team was dedicated, innovative at problem solving and creative in their support. Without leadership, we would have never been able to navigate the complex environment in a timely fashion so as to meet our customer requirements."

General Manager
Vari-Form
"When I came to rebuild our China organization there was only one trusted advisor I knew I could turn to for support. Having used YCP in former roles, I knew they had the industry expertise, vast proprietary resources and having successfully used their insights before, I knew they were the right resource for growing our China market. "

President
Fosroc China
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Long-Term Marketing Advisory Services in Hong Kong
Client
A leading diamond trading company in Hong Kong
Area
Hong Kong
Expertise Scope
Advertising Budget Optimization, Content Strategy Advisory, Competitor Monitoring
Project Summary
We proposed a data-driven advertising budget mix for the client, supporting them with execution control and a refined content strategy. Our team provided guidance on ad spend management, recommending budget allocation shifts, target audience refinement, and competitor monitoring. We collaborated with the client’s sales team, identifying customer preference changes, external growth factors, and competitor actions to improve advertising performance and drive sales in Hong Kong.
Market Growth Strategy for Electrical Solutions in Asia
Client
An electrical solutions provider in Asia
Area
China
Expertise Scope
Strategic Consultation, Market Segmentation Analysis, Expert Interviews
Project Summary
The project involved consultation with the client to understand their strategic intent and current market positioning. We conducted secondary research to gather data from government sources, industry reports, and competitor filings. Expert interviews were held with customers, competitors, distributors, and government associations. The insights and implications were analyzed to identify the most attractive market segments and the optimal structure for the client to serve the China market.
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

Insights on China’s Haircare Industry: Japanese Brands in the Hair Color Market
China’s haircare market is growing rapidly, but lacks a strong domestic champion. Japanese brands lead in hair color, benefiting from safety credentials and strong online performance. Growth opportunities are emerging in non-oxidizing products, with cross-border e-commerce enabling access to safety-conscious consumers.

Developing Long-Term Domestic Success: Insights on China's Tire Market
China’s tire market has stabilized after industry restructuring and is set for steady growth. Rising vehicle ownership is shifting demand toward the replacement market, while domestic brands face a brand gap versus foreign players. Success will hinge on brand upgrading, e-commerce integration, and innovation.

Policies Towards the Chinese Welfare Equipment Industry: Introducing the Chinese Wheelchair Market
China’s aging population is driving rising demand for wheelchairs, supported by national eldercare policies under the 14th Five-Year Plan. Electric wheelchairs present strong growth potential, though success depends on navigating city-level welfare policies, subsidies, and reimbursement rules that vary widely across regions.

How is COVID-19 Shaping China's Robotics Industry?
COVID-19 disrupted China’s startup ecosystem and venture funding, but accelerated demand for robotics and automation. While industrial robotics saw short-term pressure, service robots gained traction in healthcare, logistics, and public services. The pandemic strengthened the long-term case for automation-driven resilience.
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Craig Morin
Partner
Nationality: American
Region Coverage:
Asia, North America, Europe, Middle East
Past Experience:
Tompkins Ventures, Adidas

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL

Karambir Anand
Managing Partner
Nationality: Indian
Region Coverage:
ASEAN, China, India, United States, Europe, Australia
Past Experience:
EY-Parthenon, McKinsey & Company

Chris Qin
Partner
Nationality: Chinese
Region Coverage:
Asia, North America
Past Experience:
Onkyo Corporation, Frost & Sullivan

Angelina Peng
Director
Nationality: Chinese
Region Coverage:
Asia
Past Experience:
YCP

Eucel Josef Maximo
Partner
Nationality: Filipino
Region Coverage:
Asia
Past Experience:
Nexlabs, Reckitt
Talk to Our Customer Experience Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

