YCP in Numbers
With consumer spending forecasted to increase by
7.1%
in China by 2025*, companies must rely on expert market research to capture evolving trends.
Source: Statista, 2024
YCP Market Research Experts in China
Amid the fast-evolving industries across China, organizations strive to keep pace with rapid changes. As they navigate the complexities of the competitive China market, a reliable market research consulting provider emerges as indispensable in supporting strategy formulation and informed decision-making.
YCP exemplifies excellence in delivering market research consulting with its team of global professionals who leverage extensive local insights to tackle market barriers and facilitate seamless growth. Our hands-on guidance has empowered clients, helping them successfully mitigate risks and excel in China’s diverse industries, paving clearer paths for strategic opportunities.
As a trusted market research consulting partner, YCP stands out for its comprehensive expertise and reliability. Companies seeking to thrive in China can confidently rely on YCP to illuminate market pathways tailored to foster substantial and sustained success in their ventures.
Navigate and Succeed:
China Market Research at Your Service
Market Landscape
Gain insights into China's market dynamics. We navigate trends & competition to strategize your success in diverse sectors.
Market Size
Expert analysis on China's market size, helping clients navigate its complex business landscape.
Industry Structure and Trend
Insight on China's evolving market trends and structure, aiding firms in navigating its dynamic sectors.
Competitive Benchmark
We analyze China's market, providing insights on competitors to strategize your business growth.
Business Partner Search & Screening
Find ideal partners in China with our comprehensive search & vetting, maximizing your market potential.
B2B/B2C Customer Survey
Expert surveys for B2B/B2C in China, unlocking insights for strategic growth.
Our Industries
Dominate China Through Market Research
Significant Increase in Consumer Buying Power
- China's consumer market is projected to grow 40% by 2025, intensifying competition. Market research helps firms anticipate shifts and maintain competitiveness.
- Understanding evolving consumer behaviors in this high-growth market enhances strategic planning, enabling firms to tailor and time their offerings effectively.
Technological Advancements Necessitate Adaptation
- 79% of Chinese consumers are influenced by digital channels. Adopting market research integrates digital insights for adapting marketing strategies.
- In-depth insights into digital usage trends can help conceive innovative advertising techniques suited to these transformed buying landscapes.
Surging Demand for Prosperous Market Sectors
- China has over 400 billionaires, indicating lucrative upper-class market segments. There are expansive opportunities in this affluent sector guiding investment expansions.
- Diving into niche segments opens up avenues for market introductions and competitive risks remain minimal, becoming a pioneer in a virgin terrain.
Booming E-commerce Requires Expert Navigation
- By 2024, e-commerce in China might hit $3 trillion. To combat fraud and better serve e-consumers, research becomes compulsory.
- This wave of e-commerce presents profound capacity building for personalized trusting relations, leveraging operational harmony and axel interactions.
Our Clients
We have worked with more than 2000 companies throughout various industries.
What Our Clients Say About Us
"We are pleased to recommend the management services of YCP, who led us in the planning, set-up and operational start of our China manufacturing facility. Their team was dedicated, innovative at problem solving and creative in their support. Without leadership, we would have never been able to navigate the complex environment in a timely fashion so as to meet our customer requirements."
General Manager
Vari-Form
"When I came to rebuild our China organization there was only one trusted advisor I knew I could turn to for support. Having used YCP in former roles, I knew they had the industry expertise, vast proprietary resources and having successfully used their insights before, I knew they were the right resource for growing our China market. "
President
Fosroc China
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Assessment of Route-to-Market Strategy
Client
An automotive aftermarket in China
Area
China
Expertise Scope
Market Segmentation, Competitor Analysis, E-Commerce Strategy
Project Summary
Leveraging both primary and secondary research methods, our team identified key market segments, competitor strategies, and e-commerce opportunities. This analysis provided insights into optimal product mixes, customer preferences, and buying behaviors, enhancing the client’s value chain strategy.
Entry-Level Segment Strategy for SLI Batteries in China
Client
An automotive SLI battery player in China
Area
China
Expertise Scope
Market Research, Stakeholder Interviews, Customer Insights
Project Summary
Our approach included comprehensive secondary research and in-depth interviews with competitors, suppliers, government bodies, distributors, and customers. We also conducted thorough market and customer fact assessments to deliver valuable insights for the client.
YCP in Media
Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.
At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.
Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications
Insights on China’s Haircare Industry: Japanese Brands in the Hair Color Market
China’s haircare market is growing rapidly, but lacks a strong domestic champion. Japanese brands lead in hair color, benefiting from safety credentials and strong online performance. Growth opportunities are emerging in non-oxidizing products, with cross-border e-commerce enabling access to safety-conscious consumers.
Developing Long-Term Domestic Success: Insights on China's Tire Market
China’s tire market has stabilized after industry restructuring and is set for steady growth. Rising vehicle ownership is shifting demand toward the replacement market, while domestic brands face a brand gap versus foreign players. Success will hinge on brand upgrading, e-commerce integration, and innovation.
Policies Towards the Chinese Welfare Equipment Industry: Introducing the Chinese Wheelchair Market
China’s aging population is driving rising demand for wheelchairs, supported by national eldercare policies under the 14th Five-Year Plan. Electric wheelchairs present strong growth potential, though success depends on navigating city-level welfare policies, subsidies, and reimbursement rules that vary widely across regions.
How is COVID-19 Shaping China's Robotics Industry?
COVID-19 disrupted China’s startup ecosystem and venture funding, but accelerated demand for robotics and automation. While industrial robotics saw short-term pressure, service robots gained traction in healthcare, logistics, and public services. The pandemic strengthened the long-term case for automation-driven resilience.
Meet Our Experts
Establish industry dominance with our experts and partners
Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs
Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting
Craig Morin
Partner
Nationality: American
Region Coverage:
Asia, North America, Europe, Middle East
Past Experience:
Tompkins Ventures, Adidas
Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL
Karambir Anand
Managing Partner
Nationality: Indian
Region Coverage:
ASEAN, China, India, United States, Europe, Australia
Past Experience:
EY-Parthenon, McKinsey & Company
Chris Qin
Partner
Nationality: Chinese
Region Coverage:
Asia, North America
Past Experience:
Onkyo Corporation, Frost & Sullivan
Angelina Peng
Director
Nationality: Chinese
Region Coverage:
Asia
Past Experience:
YCP
Ashish Sharma
Managing Partner
Nationality: Indian
Region Coverage:
Europe, Southeast Asia, Far East, Central Asia and India
Past Experience:
Arthur D. Little, Booz & Company, and McKinsey & Company
Talk to Our Market Research Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
