
YCP Market Research Experts in China

China's market offers vast business potentials, ripe for tapping into with the right insights.
Navigating market research barriers in China requires expertise due to regulatory and cultural challenges.
YCP stands out as the premier market research consultancy in China, offering unmatched insights and strategies.

YCP in Numbers
Navigate and Succeed:
China Market Research at Your Service

Market Landscape
Gain insights into China's market dynamics. We navigate trends & competition to strategize your success in diverse sectors.

Market Size
Expert analysis on China's market size, helping clients navigate its complex business landscape.

Industry Structure and Trend
Insight on China's evolving market trends and structure, aiding firms in navigating its dynamic sectors.

Competitive Benchmark
We analyze China's market, providing insights on competitors to strategize your business growth.

Business Partner Search & Screening
Find ideal partners in China with our comprehensive search & vetting, maximizing your market potential.

B2B/B2C Customer Survey
Expert surveys for B2B/B2C in China, unlocking insights for strategic growth.
Our Industries












Dominate China Through Market Research
Significant Increase in Consumer Buying Power
- China's consumer market is projected to grow 40% by 2025, intensifying competition. Market research helps firms anticipate shifts and maintain competitiveness.
- Understanding evolving consumer behaviors in this high-growth market enhances strategic planning, enabling firms to tailor and time their offerings effectively.
Technological Advancements Necessitate Adaptation
- 79% of Chinese consumers are influenced by digital channels. Adopting market research integrates digital insights for adapting marketing strategies.
- In-depth insights into digital usage trends can help conceive innovative advertising techniques suited to these transformed buying landscapes.
Surging Demand for Prosperous Market Sectors
- China has over 400 billionaires, indicating lucrative upper-class market segments. There are expansive opportunities in this affluent sector guiding investment expansions.
- Diving into niche segments opens up avenues for market introductions and competitive risks remain minimal, becoming a pioneer in a virgin terrain.
Booming E-commerce Requires Expert Navigation
- By 2024, e-commerce in China might hit $3 trillion. To combat fraud and better serve e-consumers, research becomes compulsory.
- This wave of e-commerce presents profound capacity building for personalized trusting relations, leveraging operational harmony and axel interactions.
Our Clients
We have worked with more than 2000 companies throughout various industries.








What Our Clients Say About Us
"We are pleased to recommend the management services of YCP, who led us in the planning, set-up and operational start of our China manufacturing facility. Their team was dedicated, innovative at problem solving and creative in their support. Without leadership, we would have never been able to navigate the complex environment in a timely fashion so as to meet our customer requirements."

General Manager
Vari-Form
"When I came to rebuild our China organization there was only one trusted advisor I knew I could turn to for support. Having used YCP in former roles, I knew they had the industry expertise, vast proprietary resources and having successfully used their insights before, I knew they were the right resource for growing our China market. "

President
Fosroc China
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Assessment of Route-to-Market Strategy
Client
An automotive aftermarket in China
Area
China
Expertise Scope
Market Segmentation, Competitor Analysis, E-Commerce Strategy
Project Summary
Leveraging both primary and secondary research methods, our team identified key market segments, competitor strategies, and e-commerce opportunities. This analysis provided insights into optimal product mixes, customer preferences, and buying behaviors, enhancing the client’s value chain strategy.
Entry-Level Segment Strategy for SLI Batteries in China
Client
An automotive SLI battery player in China
Area
China
Expertise Scope
Market Research, Stakeholder Interviews, Customer Insights
Project Summary
Our approach included comprehensive secondary research and in-depth interviews with competitors, suppliers, government bodies, distributors, and customers. We also conducted thorough market and customer fact assessments to deliver valuable insights for the client.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Naoki Arai
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, China
Past Experience:
Japan Research Institute

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Leon Cheng
Partner
Nationality: Chinese
Country Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Kei Hasegawa
Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, China
Past Experience:
Deloitte

Chris Qin
Partner
Nationality: Chinese
Country Coverage:
China, Hong Kong, SEA, Japan, U.S.
Past Experience:
Onkyo Corporation, Frost & Sullivan

Craig Morin
Partner
Nationality: American
Country Coverage:
Greater China, Japan, South Korea, Singapore, US, EU, Mid East
Past Experience:
Tompkins Ventures, Adidas

Angelina Peng
Director
Nationality: Chinese
Country Coverage:
China
Past Experience:
YCP
Talk to Our Market Research Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus