
YCP Real Estate Experts in China

In China's Real Estate sector, rapid urbanization and economic growth present unique challenges.
YCP leverages deep industry insights and global expertise to navigate China's dynamic Real Estate market, offering tailored strategies for our clients.
As your trusted consulting firm, YCP commits to unlocking the full potential of your Real Estate ventures in China, ensuring sustainable success.

YCP in Numbers
Unlocking Potential: Your Path to Excellence with China's Real Estate Professionals
China's real estate sector is a dynamic market, facing both opportunities and challenges. YCP leverages deep industry insights to guide clients through complexities.
Navigating regulatory landscapes and consumer trends in China requires expert advice. YCP offers tailored strategies to capitalize on the real estate market's potential.
Our team at YCP provides comprehensive support, from market entry to expansion in China's real estate industry, ensuring sustainable growth for our clients.
Our Services
Marketing & Sales
Elevate your Marketing & Sales in China's real estate market with YCP expertise.
- Branding & Brand Management
- Product & Portfolio Management
- Pricing
- Digital Marketing
- E-commerce
- Customer Experience
- Sales Channel Strategy
- Digital Sales
Operations
Optimize your operations in China's real estate sector with YCP's expert consulting.
- Project Management Office (PMO)
- Growth Strategy Implementation
- Operation Transformation
- Manufacturing
- Organization Design
Supply Chain Management
Streamlining supply chains in China's real estate sector with unparalleled expertise.
- Supply Chain
- Digital Supply Chain
- Procurement
- Logistics
M&A, Transactions, and PMI
YCP specializes in M&A, transactions, and PMI for China's booming real estate sector.
- M&A Strategy
- Divesstiture/Curb-out Strategy
- M&A Target Scouting
- Buyer/Investor Search
- Commercial Due Diligence
- M&A Execution (Buy-side & Sell-side Financial Advisory)
- Valuation
- Post-Merger Integration (PMI)
- Value Creation
- IPO PMO
- Joint Venture
- Corporate Venture Capital
Strategy
Navigate China's real estate market with YCP's tailored strategy consulting.
- Business Strategy
- Corporate Finance
- Growth Opportunity Identification
- New Business Development
- Organization Strategy
- Enterprise Risk Management
- Asset/Project Risk Management
- Digital Strategy
- Strategic Partnership & Channel Strategy
Digital Transformation
Transforming China's real estate sector with digital innovation and expertise.
- DX Vision
- Digital Roadmap
- CIO/CDO Support
- System Architecture Design
- DX PMO
- Artificial Intelligence (AI)
- Robotic Process Automation (RPA)
- Big Data Analysis
- IT Organization Design & Restructuring
- IT Portfolio Management
- Off-shore Development Centre Set-up
Public Services
Boost your real estate ventures in China with expert consulting from YCP.
- Economic Development
- Public Policy Development
- E-Governance
Sustainability
YCP pioneers sustainability practices for China's real estate sector.
- Sustainability Strategy & Implementation
- Double Materiality
- Decarbonization & Net-Zero Strategy
- Climate Change Risks and Opportunities
- Sustainability Due Diligence
- Supply Chain Assessment
- ESG Reporting
- Investor Relations & Fundraising
- Organization & Governance Design
Market Research
Elevate your China real estate strategy with YCP's expert market research.
- Market Landscape
- Market Size
- Industry Structure and Trend
- Competitive Benchmark
- Business Partner Search & Screening
- B2B/B2C Customer Survey
- Consumer Research
Navigating Real Estate Sector in China
Rising Property Prices Affecting Consumer Affordability
- The real estate market in China has seen property prices surge by over 50% in the past decade, making it increasingly difficult for average consumers to afford housing.
- The market challenge should be tackled by businesses by exploring sustainable housing projects and taking advantage of government incentives aimed at enhancing affordability. Interventions can reduce the near 20% mortgage delinquency risk.
Regulatory Constraints on Real Estate Development
- China imposes strict regulations on real estate development, including land use policies and zoning laws, which can delay projects by months or even years.
- Companies need to navigate regulatory frameworks skillfully by investing in compliance expertise and partnering with local officials to expedite timelines and reduce associated costs.
Growing Middle-Class Demand for Quality Housing
- With China's middle class set to reach 600 million by 2025, demand for high-quality housing comprises a major market segment characterized by advanced amenities and better living conditions.
- Real estate companies should target this growing demographic by developing projects with premium features, thereby commanding higher market prices and profitability.
Technological Integration Elevating Real Estate Services
- The use of technologies such as AI and big data analytics can revolutionize property management and customer engagement actions, addressing market inefficiency.
- Leveraging smart technology trends will allow businesses to meet high client expectations and significantly increase transaction efficiency, translating to a potential 30% bump in sales performance in the sector.
Our Clients
We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us
"We are very happy with the projects handled by YCP for Saint-Gobain. The YCP teams have been fully engaged and have shown real professionalism. They understood our needs and completely fulfilled our expectations. Thanks to a step by step process, many interactions were possible between YCP and our company, and their team reacted with the right flexibility and pace. The studies conducted by YCP delivered very practical recommendations and valuable conclusions for us. We definitely recommend YCP. "
Global Marketing Director
Saint Gobain
"When I came to rebuild our China organization there was only one trusted advisor I knew I could turn to for support. Having used YCP in former roles, I knew they had the industry expertise, vast proprietary resources and having successfully used their insights before, I knew they were the right resource for growing our China market. "

President
Fosroc China
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Understanding Application Markets for Paint Solutions
Client
A leading paints and coatings company
Area
Greater China, Japan
Expertise Scope
Macroeconomic Research, Market Forecasting, Strategic Recommendations
Project Summary
Our team conducted research from a macroeconomic perspective, focusing on the development of downstream application segments for the client. The study covered the industry’s development history, revenue changes, key customer brands in the market, and growth drivers for the next five years. Through a comprehensive analysis of market factors, we forecasted the development prospects of the segmented market and provided corresponding assumptions and recommendations to support the strategic collaboration.
Market Assessment (Value Proposition, Customers, Competitors) and Growth Plan in China
Client
A leading global manufacturer of construction chemicals
Area
Greater China
Expertise Scope
Market Insights Analysis, Strategic Consultation, In-Depth Interviews
Project Summary
Our team provided market insights by designing project scopes, conducting secondary research using construction databases, and interviewing developers, project owners, and contractors. Through in-depth management interviews, we analyzed market growth, manufacturing capabilities, and product range, providing continuous strategic recommendations. Our findings and regular updates allowed the client to refine their approach, identify market opportunities, and align strategies with long-term growth goals.
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Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Naoki Arai
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, China
Past Experience:
Japan Research Institute

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Kei Hasegawa
Partner
Nationality: Japanese
Region Coverage:
Japan, Hong Kong, China
Past Experience:
Deloitte

Chris Qin
Partner
Nationality: Chinese
Region Coverage:
China, Hong Kong, SEA, Japan, U.S.
Past Experience:
Onkyo Corporation, Frost & Sullivan

Craig Morin
Partner
Nationality: American
Region Coverage:
Greater China, Japan, South Korea, Singapore, US, EU, Mid East
Past Experience:
Tompkins Ventures, Adidas

Angelina Peng
Director
Nationality: Chinese
Region Coverage:
China
Past Experience:
YCP
Talk to Our Real Estate Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus