
YCP in Numbers
With 68% of Chinese companies facing new ESG disclosure mandates in 2025,*
68%
expert sustainability consulting is now vital for China market entry and regulatory compliance.
Source: China Securities Regulatory Commission, 2024
YCP Sustainability Experts in China
In China's rapidly evolving landscape, various industries are increasingly seeking reliable sustainability consulting providers to navigate the demanding market terrain. Environmental challenges and regulatory pressures have amplified the need for strategic guidance.
YCP stands out with its team of global professionals, offering an unparalleled sustainability consulting service. Leveraging in-depth industry knowledge and expertise, we've been instrumental in breaking market barriers, facilitating seamless entry, and fostering growth for numerous businesses across China through proactive, hands-on guidance.
YCP's reputable position as a trusted sustainability consulting partner is affirmed by our unwavering commitment to helping enterprises excel in China's dynamic market landscape. Partner with YCP to secure a sustainable future underpinned by strategic insights and innovative solutions.
Navigate and Succeed:
China Sustainability at Your Service
Sustainability Strategy & Implementation
We aid firms in China to develop eco-friendly practices, ensuring sustainable growth.
Decarbonization & Net-Zero Strategy
Assisting firms in China to adopt and implement strategies for reducing carbon footprint and achieving net-zero emissions.
Sustainability Due Diligence
Assist firms in China to evaluate ESG factors, ensuring responsible, sustainable business practices for long-term success.
ESG Reporting
We guide firms in China on ESG reporting, enhancing their sustainability and compliance.
Organization & Governance Design
Optimizing China's org structures for agility and compliance in evolving markets.
Double Materiality
Aiding firms in China to assess both their impact on sustainability and vice versa, vital for compliance and strategy.
Climate Change Risks and Opportunities
Guiding businesses in China to navigate and capitalize on climate risks and opportunities for sustainable growth.
Supply Chain Assessment
Optimize your supply chain in China with tailored sustainability solutions, enhancing efficiency and compliance.
Investor Relations & Fundraising
Specializing in aiding Chinese firms to enhance investor relations & secure funds for sustainability projects.
Sustainability Strategy & Implementation
We aid firms in China to develop eco-friendly practices, ensuring sustainable growth.
Climate Change Risks and Opportunities
Guiding businesses in China to navigate and capitalize on climate risks and opportunities for sustainable growth.
ESG Reporting
We guide firms in China on ESG reporting, enhancing their sustainability and compliance.
Double Materiality
Aiding firms in China to assess both their impact on sustainability and vice versa, vital for compliance and strategy.
Sustainability Due Diligence
Assist firms in China to evaluate ESG factors, ensuring responsible, sustainable business practices for long-term success.
Investor Relations & Fundraising
Specializing in aiding Chinese firms to enhance investor relations & secure funds for sustainability projects.
Decarbonization & Net-Zero Strategy
Assisting firms in China to adopt and implement strategies for reducing carbon footprint and achieving net-zero emissions.
Supply Chain Assessment
Optimize your supply chain in China with tailored sustainability solutions, enhancing efficiency and compliance.
Organization & Governance Design
Optimizing China's org structures for agility and compliance in evolving markets.
Our Industries













Dominate China Through Sustainability
Nurturing China's Drive for Eco-Friendly Policies
- China's goal to cut carbon emissions by 65% projects a need for sustainable consulting. Industries must align with these targets for meaningful growth and compliance.
- Growing eco-awareness and legislative shifts in China create an urgent need for sustainability-centric solutions. Aligning strategies can yield intensive regulatory synergies.
Future Regulatory Compliance and Risk Mitigation
- The crucial trend with 30% more green mandates year-on-year presents risks to neglecting sustainable endeavors, possibly resulting in regulatory penalties.
- Embracing sustainability not only ensures compliance but leads to innovative strategies and satisfies burgeoning consumer eco-expectations that continuously rise.
Unlocking Economic Growth via Green Initiatives
- Dollar output achieved from China's renewable energy industry grew by 26%. Capitalizing on investments here presents decided future growth avenues for businesses.
- Given this uprising trend, businesses optimizing their processes sustainable strategies can uncover unique entry points into expanding green markets synonymous with growth.
Bolstering Competitiveness via Conscious Practices
- 72% of entrpeneurs feel sustainable practices unlock new markets over traditional competitors. This reflects a ripe period for instituting sustainable methodologies.
- Leverage enhanced public opinion by aligning with green efforts, firms can command stronger market presence and possibly attain government-driven projects earmarked for sustainability.
Our Clients
We have worked with more than 2000 companies throughout various industries.









What Our Clients Say About Us
"We are pleased to recommend the management services of YCP, who led us in the planning, set-up and operational start of our China manufacturing facility. Their team was dedicated, innovative at problem solving and creative in their support. Without leadership, we would have never been able to navigate the complex environment in a timely fashion so as to meet our customer requirements."

General Manager
Vari-Form
"When I came to rebuild our China organization there was only one trusted advisor I knew I could turn to for support. Having used YCP in former roles, I knew they had the industry expertise, vast proprietary resources and having successfully used their insights before, I knew they were the right resource for growing our China market. "

President
Fosroc China
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Market Study and Opportunity Assessment for Plant-Based Protein Crops
Client
Global Ingredients Solutions Provider
Area
Asia Pacific
Expertise Scope
Market Analysis and Sizing
Project Summary
We conducted a comprehensive study to identify the most attractive sources for plant-based protein crops and assess demand within the APAC market. Our approach included in-depth industry analysis, market sizing, supplier mapping, and regional synthesis, providing the client with a clear understanding of market opportunities and the competitive landscape for plant-based proteins in the region.
Bid Strategy Development and Advisory Support for On-Shore Wind Energy Projects
Client
Renewable Energy Developer in Southeast Asia
Area
Southeast Asia
Expertise Scope
Renewable Energy Bid Strategy and Advisory, Financial Modeling
Project Summary
We supported the client in bidding for on-shore wind energy projects in the second phase of the GEAP. Our advisory services included reviewing the Terms of Reference and Auction Procedure, conducting analyses to shortlist wind sites, preparing an internal business plan, performing market scans and interloper analysis, developing financial models, and crafting a bid strategy to boost the client's competitiveness in securing these renewable energy projects.
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

Insights on China’s Haircare Industry: Japanese Brands in the Hair Color Market
China’s haircare market is growing rapidly, but lacks a strong domestic champion. Japanese brands lead in hair color, benefiting from safety credentials and strong online performance. Growth opportunities are emerging in non-oxidizing products, with cross-border e-commerce enabling access to safety-conscious consumers.

Developing Long-Term Domestic Success: Insights on China's Tire Market
China’s tire market has stabilized after industry restructuring and is set for steady growth. Rising vehicle ownership is shifting demand toward the replacement market, while domestic brands face a brand gap versus foreign players. Success will hinge on brand upgrading, e-commerce integration, and innovation.

Policies Towards the Chinese Welfare Equipment Industry: Introducing the Chinese Wheelchair Market
China’s aging population is driving rising demand for wheelchairs, supported by national eldercare policies under the 14th Five-Year Plan. Electric wheelchairs present strong growth potential, though success depends on navigating city-level welfare policies, subsidies, and reimbursement rules that vary widely across regions.

How is COVID-19 Shaping China's Robotics Industry?
COVID-19 disrupted China’s startup ecosystem and venture funding, but accelerated demand for robotics and automation. While industrial robotics saw short-term pressure, service robots gained traction in healthcare, logistics, and public services. The pandemic strengthened the long-term case for automation-driven resilience.
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Craig Morin
Partner
Nationality: American
Region Coverage:
Asia, North America, Europe, Middle East
Past Experience:
Tompkins Ventures, Adidas

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL

Karambir Anand
Managing Partner
Nationality: Indian
Region Coverage:
ASEAN, China, India, United States, Europe, Australia
Past Experience:
EY-Parthenon, McKinsey & Company

Chris Qin
Partner
Nationality: Chinese
Region Coverage:
Asia, North America
Past Experience:
Onkyo Corporation, Frost & Sullivan

Angelina Peng
Director
Nationality: Chinese
Region Coverage:
Asia
Past Experience:
YCP

Imad Alfadel
Partner
Nationality: Emiratis
Region Coverage:
UAE, Indonesia and Singapore
Past Experience:
Emerging Investment Partners (EIP), Generation Alfa SA
Talk to Our Sustainability Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

