Greater China B2B Demand Generation Service
YCP excels in Greater China's B2B Demand Generation Service, guiding businesses through the competitive market with expert knowledge and hands-on support. With decades of experience, YCP offers comprehensive strategies that help clients thrive in Greater China's diverse industrial sectors.

YCP in Numbers
Key Challenges We Address
Navigating Complex Regulatory Environments in B2B
- Rapidly evolving laws in Greater China make market entry complex, resulting in delays and increased compliance costs for B2B companies.
- With deep local expertise, YCP guides firms through regulatory shifts, optimizing compliance strategies for smoother, faster market progression.
Winning Over Discerning Corporate Decision-Makers
- Greater China’s B2B buyers demand highly tailored solutions and longer trust-building cycles, which slow lead generation and sales closings.
- YCP crafts personalized engagement journeys, helping clients create impactful messaging and accelerate high-value relationship-building.
Integrating Digital Strategies for Lead Generation
- Fragmented digital ecosystems in the region impede unified demand generation, causing missed opportunities across platforms and channels.
- YCP helps companies design seamless, localized digital campaigns, ensuring consistent multi-channel outreach for robust lead growth.
Aligning Sales and Marketing Across Diverse Markets
- Disparate sales and marketing teams struggle with alignment, resulting in lost leads and inconsistent messaging throughout Greater China.
- YCP bridges organizational divides with integrated B2B sales-marketing frameworks, increasing conversion rates and internal cohesion.
Why Choose YCP
YCP brings deep expertise and a track record of success in delivering tailored B2B Demand Generation consulting services across Greater China. Distinctly, we leverage rigorous data-driven strategies and advanced digital tools, ensuring our clients outpace the evolving demands of the B2B landscape. By combining nuanced understanding of local business culture with leading global practices, YCP addresses the unique growth challenges facing companies in the region. Why Choose YCP for B2B Demand Generation Services in Greater China:

Commercial Orientation
Local insights fused with global strategies drive high-impact B2B demand generation across Greater China's dynamic markets.

Market Insight Depth
Leverage a proven cross-border approach for B2B growth, ensuring impactful lead generation tailored to Greater China’s market.
Full-Funnel View
Tailored lead strategies that leverage deep industry knowledge and local insight to drive high-quality B2B demand in China.

Cross-Regional Reach
Local market expertise delivers tailored B2B demand generation strategies, ensuring top ROI in Greater China.
Partnering with YCP empowers organizations in Greater China to accelerate high-quality lead acquisition and foster sustainable business relationships. Our team works alongside you, applying a hands-on, goal-focused approach that transforms recommendations into measurable business outcomes. With YCP, clients gain a dedicated ally committed to navigating each phase of their demand generation journey with clarity and impact.
B2B buyers in Greater China now conduct more than
70%
of their purchasing research online*, highlighting the need for digital-first demand generation.
Source: Google, 2024
YCP B2B Demand Generation Experts in Greater China
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Navigate and Succeed:
Greater China B2B Demand Generation at Your Service
Market Research
YCP specializes in Greater China B2B Demand Generation, aiding firms in surpassing challenges, optimizing growth through expert-driven client insights.
Sales Strategy
YCP's cutting-edge B2B Demand Generation strategies propel Greater China's businesses, optimizing sales with unmatched precision and expertise.
Sales Website Development
Elevate Greater China's B2B demand with YCP's tailored demand generation strategies, driving growth with precision market insights and proven expertise.
Lead Generation
Accelerate B2B growth in Greater China with YCP's expert demand generation, tailored to enhance your market reach and address region-specific challenges.
White Paper
Elevate your B2B demand generation in Greater China with YCP's strategic insights and tailored solutions that address your unique market challenges.
Seminar/Webinar
Maximize your B2B reach and lead generation in Greater China with YCP's tailored seminar and webinar strategies to elevate your business impact.
Email Marketing
Drive sustained growth with YCP's Greater China B2B demand generation services, leveraging our deep expertise to tailor impactful strategies for your business.
CRM
Elevate your B2B contact management and nurture partnerships in Greater China with YCP's CRM expertise, ensuring targeted demand generation and sustained growth.
Our Industries












Our Clients
We have worked with more than 2000 companies throughout various industries.










What Our Clients Say About Us
"We are pleased to recommend the management services of YCP, who led us in the planning, set-up and operational start of our China manufacturing facility. Their team was dedicated, innovative at problem solving and creative in their support. Without leadership, we would have never been able to navigate the complex environment in a timely fashion so as to meet our customer requirements."

General Manager
Vari-Form
"When I came to rebuild our China organization there was only one trusted advisor I knew I could turn to for support. Having used YCP in former roles, I knew they had the industry expertise, vast proprietary resources and having successfully used their insights before, I knew they were the right resource for growing our China market. "

President
Fosroc China
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

AI in Healthcare: Keeping the Patient at the Center of Innovation
AI is reshaping healthcare by improving efficiency, diagnostics, and personalized care amid rising costs and workforce shortages. Applications span prediction, telemedicine, diagnostics, and robotics across providers, insurers, and pharma. Long-term impact depends on responsible adoption, data quality, and strong governance.

India’s CRDMO Market: Building Momentum through Operational Excellence
India’s CRDMO market is growing rapidly, driven by China+1 strategies, funding access, and policy support. However, scale, cost pressure, and regulatory demands pose challenges. To compete globally, companies will depend on operational excellence, technology adoption, and building scalable, end-to-end capabilities.

Employee Wellness in the Age of Healthtech
Employee wellness is becoming a strategic priority as workforce expectations evolve. Health technology is shifting programs toward personalized, proactive solutions, particularly across Asia. While data, privacy, and ROI challenges remain, organizations that integrate technology with human-centered design can build more resilient workforces.

The Strategic Response of Vietnamese Enterprises Amid US-China Tensions: Market Diversification and Embracing ESG Compliance
Vietnam’s export-led growth faces rising pressure as U.S.–China trade tensions and tariff risks intensify. While China+1 has driven past gains, firms must adapt by diversifying export markets, leveraging FTAs, and strengthening ESG capabilities to remain competitive and resilient in a shifting global trade environment.
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Naoki Arai
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
Japan Research Institute

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL

Kei Hasegawa
Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
Deloitte

Chris Qin
Partner
Nationality: Chinese
Region Coverage:
Asia, North America
Past Experience:
Onkyo Corporation, Frost & Sullivan

Craig Morin
Partner
Nationality: American
Region Coverage:
Asia, North America, Europe, Middle East
Past Experience:
Tompkins Ventures, Adidas
Talk to Our B2B Demand Generation Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

