Greater China B2B Demand Generation Service

YCP excels in Greater China's B2B Demand Generation Service, guiding businesses through the competitive market with expert knowledge and hands-on support. With decades of experience, YCP offers comprehensive strategies that help clients thrive in Greater China's diverse industrial sectors.

Greater China B2B Demand Generation Service

YCP in Numbers

YCP Holdings
Project Across Asia
Offices
Portfolio Businesses
Professionals

Key Challenges We Address

Navigating Complex Regulatory Environments in B2B


  • Rapidly evolving laws in Greater China make market entry complex, resulting in delays and increased compliance costs for B2B companies.
  • With deep local expertise, YCP guides firms through regulatory shifts, optimizing compliance strategies for smoother, faster market progression.

Winning Over Discerning Corporate Decision-Makers


  • Greater China’s B2B buyers demand highly tailored solutions and longer trust-building cycles, which slow lead generation and sales closings.
  • YCP crafts personalized engagement journeys, helping clients create impactful messaging and accelerate high-value relationship-building.

Integrating Digital Strategies for Lead Generation


  • Fragmented digital ecosystems in the region impede unified demand generation, causing missed opportunities across platforms and channels.
  • YCP helps companies design seamless, localized digital campaigns, ensuring consistent multi-channel outreach for robust lead growth.

Aligning Sales and Marketing Across Diverse Markets


  • Disparate sales and marketing teams struggle with alignment, resulting in lost leads and inconsistent messaging throughout Greater China.
  • YCP bridges organizational divides with integrated B2B sales-marketing frameworks, increasing conversion rates and internal cohesion.

Why Choose YCP

YCP brings deep expertise and a track record of success in delivering tailored B2B Demand Generation consulting services across Greater China. Distinctly, we leverage rigorous data-driven strategies and advanced digital tools, ensuring our clients outpace the evolving demands of the B2B landscape. By combining nuanced understanding of local business culture with leading global practices, YCP addresses the unique growth challenges facing companies in the region. Why Choose YCP for B2B Demand Generation Services in Greater China:

Commercial Orientation

Commercial Orientation

Local insights fused with global strategies drive high-impact B2B demand generation across Greater China's dynamic markets.

Market Insight Depth

Market Insight Depth

Leverage a proven cross-border approach for B2B growth, ensuring impactful lead generation tailored to Greater China’s market.

Full-Funnel View

Full-Funnel View

Tailored lead strategies that leverage deep industry knowledge and local insight to drive high-quality B2B demand in China.

Cross-Regional Reach

Cross-Regional Reach

Local market expertise delivers tailored B2B demand generation strategies, ensuring top ROI in Greater China.

Partnering with YCP empowers organizations in Greater China to accelerate high-quality lead acquisition and foster sustainable business relationships. Our team works alongside you, applying a hands-on, goal-focused approach that transforms recommendations into measurable business outcomes. With YCP, clients gain a dedicated ally committed to navigating each phase of their demand generation journey with clarity and impact.

B2B buyers in Greater China now conduct more than

70%

of their purchasing research online*, highlighting the need for digital-first demand generation.

Source: Google, 2024

YCP B2B Demand Generation Experts in Greater China

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Navigate and Succeed: Greater China B2B Demand Generation at Your Service

Market Research

YCP specializes in Greater China B2B Demand Generation, aiding firms in surpassing challenges, optimizing growth through expert-driven client insights.

Sales Strategy

YCP's cutting-edge B2B Demand Generation strategies propel Greater China's businesses, optimizing sales with unmatched precision and expertise.

Sales Website Development

Elevate Greater China's B2B demand with YCP's tailored demand generation strategies, driving growth with precision market insights and proven expertise.

Lead Generation

Accelerate B2B growth in Greater China with YCP's expert demand generation, tailored to enhance your market reach and address region-specific challenges.

White Paper

Elevate your B2B demand generation in Greater China with YCP's strategic insights and tailored solutions that address your unique market challenges.

Seminar/Webinar

Maximize your B2B reach and lead generation in Greater China with YCP's tailored seminar and webinar strategies to elevate your business impact.

Email Marketing

Drive sustained growth with YCP's Greater China B2B demand generation services, leveraging our deep expertise to tailor impactful strategies for your business.

CRM

Elevate your B2B contact management and nurture partnerships in Greater China with YCP's CRM expertise, ensuring targeted demand generation and sustained growth.

Our Industries

Aerospace & Defense

Automotive & Mobility

Energy & Natural Resources

Construction & Infrastructure

Consumer & Retail

Financial Services

Healthcare

Industrials

Private Equity & Principal Investment

Public Sector

Transportation & Logistics

Technology Media & Telecommunications

Our Clients

We have worked with more than 2000 companies throughout various industries.

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What Our Clients Say About Us

"We are pleased to recommend the management services of YCP, who led us in the planning, set-up and operational start of our China manufacturing facility. Their team was dedicated, innovative at problem solving and creative in their support. Without leadership, we would have never been able to navigate the complex environment in a timely fashion so as to meet our customer requirements."

Vari-Form

General Manager

Vari-Form

"When I came to rebuild our China organization there was only one trusted advisor I knew I could turn to for support. Having used YCP in former roles, I knew they had the industry expertise, vast proprietary resources and having successfully used their insights before, I knew they were the right resource for growing our China market. "

Fosroc China

President

Fosroc China

YCP in Media

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Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.

Publications

AI in Healthcare Whitepaper

AI in Healthcare: Keeping the Patient at the Center of Innovation

AI is reshaping healthcare by improving efficiency, diagnostics, and personalized care amid rising costs and workforce shortages. Applications span prediction, telemedicine, diagnostics, and robotics across providers, insurers, and pharma. Long-term impact depends on responsible adoption, data quality, and strong governance.

CRDMO Whitepaper

India’s CRDMO Market: Building Momentum through Operational Excellence

India’s CRDMO market is growing rapidly, driven by China+1 strategies, funding access, and policy support. However, scale, cost pressure, and regulatory demands pose challenges. To compete globally, companies will depend on operational excellence, technology adoption, and building scalable, end-to-end capabilities.

Employee Wellness in the Age of Healthtech

Employee Wellness in the Age of Healthtech

Employee wellness is becoming a strategic priority as workforce expectations evolve. Health technology is shifting programs toward personalized, proactive solutions, particularly across Asia. While data, privacy, and ROI challenges remain, organizations that integrate technology with human-centered design can build more resilient workforces.

The Strategic Response of Vietnamese Enterprises Amid US-China Tensions: Market Diversification and Embracing ESG Compliance

The Strategic Response of Vietnamese Enterprises Amid US-China Tensions: Market Diversification and Embracing ESG Compliance

Vietnam’s export-led growth faces rising pressure as U.S.–China trade tensions and tariff risks intensify. While China+1 has driven past gains, firms must adapt by diversifying export markets, leveraging FTAs, and strengthening ESG capabilities to remain competitive and resilient in a shifting global trade environment.

Meet Our Experts

Establish industry dominance with our experts and partners

Yuki Ishida

Yuki Ishida

Managing Partner

Nationality: Japanese

Region Coverage:

Asia, North America

Past Experience:

Goldman Sachs

Naoki Arai

Naoki Arai

Managing Partner

Nationality: Japanese

Region Coverage:

Asia

Past Experience:

Japan Research Institute

Pilar Dieter

Pilar Dieter

Managing Partner

Nationality: American

Region Coverage:

Asia, North America

Past Experience:

Alaris Consulting

Leon Cheng

Leon Cheng

Partner

Nationality: Chinese

Region Coverage:

Asia, North America, South America

Past Experience:

EAC, DHL

Kei Hasegawa

Kei Hasegawa

Partner

Nationality: Japanese

Region Coverage:

Asia

Past Experience:

Deloitte

Chris Qin

Chris Qin

Partner

Nationality: Chinese

Region Coverage:

Asia, North America

Past Experience:

Onkyo Corporation, Frost & Sullivan

craig morin

Craig Morin

Partner

Nationality: American

Region Coverage:

Asia, North America, Europe, Middle East

Past Experience:

Tompkins Ventures, Adidas

Talk to Our B2B Demand Generation Experts

Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.

YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:

  • YCP 
  • YCP Auctus
  • YCP Consus