
YCP in Numbers
Given that 74% of firms struggle with regulatory adaptation in Greater China,*
74%
access to expert market research is essential to compete and to comply in this complex environment.
Source: Statista, 2024
YCP Market Research Experts in Greater China
In the rapidly evolving Greater China business landscape, industries across sectors require a reliable Market Research Consulting provider to prosper in this competitive region. With the area's unique blend of traditional values and forward-thinking innovation, the need for comprehensive insights has become imperative for businesses to navigate and excel in the Greater China market.
YCP, backed by its global team of experienced professionals, offers exceptional Market Research Consulting services. We possess a deep understanding of Greater China's business ecosystem, enabling us to address market barriers and entry challenges effectively. We aid clients from various industries through personalized, insightful guidance, facilitating their growth in a region that boasts diverse market dynamics.
As a trusted partner in Greater China, YCP ensures unwavering commitment to excellence in Market Research Consulting. By leveraging our in-depth expertise, we empower businesses to make informed decisions and achieve sustained growth in this lucrative market, solidifying their competitive edge.
Navigate and Succeed:
Greater China Market Research at Your Service
Market Landscape
We specialize in analyzing Greater China's unique market dynamics, aiding in strategic entry and expansion decisions.
Industry Structure and Trend
We analyze Greater China's industry trends, helping clients navigate market dynamics and opportunities effectively.
Business Partner Search & Screening
Expertise in identifying & vetting partners in Greater China for strategic business alliances.
Market Size
Expertly evaluating market size in Greater China, aiding businesses in pinpointing growth opportunities and planning strategies.
Competitive Benchmark
We analyze rivals in Greater China, helping firms outpace competition with strategic insights.
B2B/B2C Customer Survey
We expertly craft B2B/B2C surveys for insights in Greater China, aiding firms in understanding market needs & customer behavior.
Market Landscape
We specialize in analyzing Greater China's unique market dynamics, aiding in strategic entry and expansion decisions.
Business Partner Search & Screening
Expertise in identifying & vetting partners in Greater China for strategic business alliances.
Market Size
Expertly evaluating market size in Greater China, aiding businesses in pinpointing growth opportunities and planning strategies.
B2B/B2C Customer Survey
We expertly craft B2B/B2C surveys for insights in Greater China, aiding firms in understanding market needs & customer behavior.
Industry Structure and Trend
We analyze Greater China's industry trends, helping clients navigate market dynamics and opportunities effectively.
Competitive Benchmark
We analyze rivals in Greater China, helping firms outpace competition with strategic insights.
Our Industries













Dominate Greater China Through Market Research
Fast Digital Transformation in Greater China Required
- With 80% of Greater China's businesses now prioritizing digitization, tapping into market research consulting related to technology is ongoing urgency. Backlog issues abound as regions rush to keep up.
- Digital adaptation opens growth avenues, especially B2B sectors seeking computations with competitors. Having skilled insights can ensure transformation targets are met effectively.
Face-to-Face Business Model Obsolete Here Quickly
- A regional 60% decrease in face-to-face interactions shows how urgent adapting current approaches has become for businesses still relying heavily on offline models.
- Leveraging virtual business practice opportunities affords improvements in operational costs and increases stakeholder accessibility, fostering streamlined communications.
Expanding Consulting Market and Digital Opportunities Arise
- Greater China's market research consulting sector is witnessing a revenue growth rate of nearly 5%, indicating growing room to capitalize on untapped market segments.
- Evidence showcases support for emerging markets within research revealing marked disparity associated shades, amongst foreign vs local regulatory or cultural grounded firms.
Prominence of Tailored Market Technologies Shows Critical
- Research predicts an upward trend with more than 25% in high-tech solution adoption satisfaction with recent involvement in greater capacities.
- Harnessing Greater China's rich expertise is significant: specialization technologies facilitate both here and frontier capabilities outcomes with targeted analyze approach surplus.
Our Clients
We have worked with more than 2000 companies throughout various industries.









What Our Clients Say About Us
"We are pleased to recommend the management services of YCP, who led us in the planning, set-up and operational start of our China manufacturing facility. Their team was dedicated, innovative at problem solving and creative in their support. Without leadership, we would have never been able to navigate the complex environment in a timely fashion so as to meet our customer requirements."

General Manager
Vari-Form
"When I came to rebuild our China organization there was only one trusted advisor I knew I could turn to for support. Having used YCP in former roles, I knew they had the industry expertise, vast proprietary resources and having successfully used their insights before, I knew they were the right resource for growing our China market. "

President
Fosroc China
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Assessment of Route-to-Market Strategy
Client
An automotive aftermarket in China
Area
China
Expertise Scope
Market Segmentation, Competitor Analysis, E-Commerce Strategy
Project Summary
Leveraging both primary and secondary research methods, our team identified key market segments, competitor strategies, and e-commerce opportunities. This analysis provided insights into optimal product mixes, customer preferences, and buying behaviors, enhancing the client’s value chain strategy.
Entry-Level Segment Strategy for SLI Batteries in China
Client
An automotive SLI battery player in China
Area
China
Expertise Scope
Market Research, Stakeholder Interviews, Customer Insights
Project Summary
Our approach included comprehensive secondary research and in-depth interviews with competitors, suppliers, government bodies, distributors, and customers. We also conducted thorough market and customer fact assessments to deliver valuable insights for the client.
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

Insights on China’s Haircare Industry: Japanese Brands in the Hair Color Market
China’s haircare market is growing rapidly, but lacks a strong domestic champion. Japanese brands lead in hair color, benefiting from safety credentials and strong online performance. Growth opportunities are emerging in non-oxidizing products, with cross-border e-commerce enabling access to safety-conscious consumers.

Developing Long-Term Domestic Success: Insights on China's Tire Market
China’s tire market has stabilized after industry restructuring and is set for steady growth. Rising vehicle ownership is shifting demand toward the replacement market, while domestic brands face a brand gap versus foreign players. Success will hinge on brand upgrading, e-commerce integration, and innovation.

Policies Towards the Chinese Welfare Equipment Industry: Introducing the Chinese Wheelchair Market
China’s aging population is driving rising demand for wheelchairs, supported by national eldercare policies under the 14th Five-Year Plan. Electric wheelchairs present strong growth potential, though success depends on navigating city-level welfare policies, subsidies, and reimbursement rules that vary widely across regions.

How is COVID-19 Shaping China's Robotics Industry?
COVID-19 disrupted China’s startup ecosystem and venture funding, but accelerated demand for robotics and automation. While industrial robotics saw short-term pressure, service robots gained traction in healthcare, logistics, and public services. The pandemic strengthened the long-term case for automation-driven resilience.
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Craig Morin
Partner
Nationality: American
Region Coverage:
Asia, North America, Europe, Middle East
Past Experience:
Tompkins Ventures, Adidas

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL

Karambir Anand
Managing Partner
Nationality: Indian
Region Coverage:
ASEAN, China, India, United States, Europe, Australia
Past Experience:
EY-Parthenon, McKinsey & Company

Chris Qin
Partner
Nationality: Chinese
Region Coverage:
Asia, North America
Past Experience:
Onkyo Corporation, Frost & Sullivan

Angelina Peng
Director
Nationality: Chinese
Region Coverage:
Asia
Past Experience:
YCP

Ashish Sharma
Managing Partner
Nationality: Indian
Region Coverage:
Europe, Southeast Asia, Far East, Central Asia and India
Past Experience:
Arthur D. Little, Booz & Company, and McKinsey & Company
Talk to Our Market Research Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

