Greater China Marketing & Sales Consulting

YCP offers unparalleled Marketing & Sales consulting services in Greater China, leveraging our extensive reach across Asia to drive business growth.

YCP Marketing & Sales Experts in Greater China

Greater China's market holds vast business potential for companies looking to expand.

Entering the Marketing & Sales sector faces barriers like cultural nuances and stiff competition.

YCP, with deep Marketing & Sales experience in Greater China, is the premier consulting firm in the market.

YCP in Numbers

Project Across Asia

Offices

Portfolio Businesses

Professionals

Navigate and Succeed:
Greater China Marketing & Sales at Your Service

Branding & Brand Management

Elevating brands in Greater China with strategic positioning & identity management.

Product & Portfolio Management

Optimize your portfolio in Greater China with bespoke strategies to boost market share and growth.

Pricing

Optimizing pricing strategies in Greater China to boost profits & market share.

Digital Marketing

Optimize your digital marketing in Greater China with tailored strategies for the dynamic online ecosystem.

E-commerce

YCP specializes in optimizing e-commerce strategies in Greater China, enhancing online sales and digital presence for businesses.

Customer Experience

Optimizing customer journeys in Greater China with tailored experiences to boost engagement and sales.

Sales Channel Strategy

Optimizing sales channels in Greater China for maximum market penetration and profitability.

Digital Sales

We boost digital sales in Greater China, leveraging local trends and digital platforms to maximize revenue.

Our Industries

Dominate Greater China Through Marketing & Sales

Rising Dependency on Marketing Solutions

The marketing & sales sector in Greater China has grown by 5% annually, demonstrating a need for innovative solutions to stay ahead in a competitive market.
In this expanding landscape, leveraging new marketing services can amplify outreach and streamline processes, driving efficiency and client engagement.

Stakeholder Collaboration Needs

74% of firms within the region acknowledge the lack of streamlined communication channels, stressing an essential urgency for comprehensive marketing services.
Robust marketing & sales services can enhance stakeholder interactions, paving pathways for successful collaborations across Greater China’s markets.

Boom in E-Commerce and Digital Platforms

Digital market penetration in Greater China is at 54%, with e-commerce becoming critical for company revenue strategies in marketing & sales.
Capitalizing on this digital trend can propel businesses towards innovative promotional ventures and considerable market expansion projects.

Empowering Small to Medium Enterprises

Over 60% of businesses are SMEs, with their growth rate presenting significant opportunities within the marketing services sector's ecosystem.
By utilizing specialized marketing solutions, SMEs can unlock potential, fostering growth through tailored digital strategies and visibility advantages.

Our Clients

We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us

"We are pleased to recommend the management services of YCP, who led us in the planning, set-up and operational start of our China manufacturing facility. Their team was dedicated, innovative at problem solving and creative in their support. Without leadership, we would have never been able to navigate the complex environment in a timely fashion so as to meet our customer requirements."

General Manager

Vari-Form

"When I came to rebuild our China organization there was only one trusted advisor I knew I could turn to for support. Having used YCP in former roles, I knew they had the industry expertise, vast proprietary resources and having successfully used their insights before, I knew they were the right resource for growing our China market. "

President

Fosroc China

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

Long-Term Marketing Advisory Services in Hong Kong

Client

A leading diamond trading company in Hong Kong

Area

Hong Kong

Expertise Scope

Advertising Budget Optimization, Content Strategy Advisory, Competitor Monitoring

Project Summary

We proposed a data-driven advertising budget mix for the client, supporting them with execution control and a refined content strategy. Our team provided guidance on ad spend management, recommending budget allocation shifts, target audience refinement, and competitor monitoring. We collaborated with the client’s sales team, identifying customer preference changes, external growth factors, and competitor actions to improve advertising performance and drive sales in Hong Kong.

Market Growth Strategy for Electrical Solutions in Asia

Client

An electrical solutions provider in Asia

Area

China

Expertise Scope

Strategic Consultation, Market Segmentation Analysis, Expert Interviews

Project Summary

The project involved consultation with the client to understand their strategic intent and current market positioning. We conducted secondary research to gather data from government sources, industry reports, and competitor filings. Expert interviews were held with customers, competitors, distributors, and government associations. The insights and implications were analyzed to identify the most attractive market segments and the optimal structure for the client to serve the China market.