India Brand Strategy Consulting
YCP excels in India Brand Strategy Consulting, empowering businesses to thrive in India's competitive sectors. With decades of experience, YCP offers comprehensive consulting and a hands-on support approach to ensure success. Partner with YCP to elevate your brand strategy in India.

YCP in Numbers
With over 600 million internet users, India's digital market demands tailored brand positioning,
74%*
of consumers trust brands with a local strategy, underscoring the need for expert guidance.
Source: Kantar, 2024
YCP Brand Strategy Experts in India
In the robust and constantly evolving Indian market, various industries require a dependable brand strategy consulting provider to stay ahead of their competition. Understanding the intricacies of India's dynamic economic landscape is essential for businesses aiming to establish themselves firmly and grow their market presence.
YCP, backed by its global professionals, offers exceptional brand strategy consulting services that have expertly guided numerous companies in overcoming market barriers, strategic entries, and expanding growth paths across industries in India. Our profound insight and hands-on approach ensure our clients receive tailored strategies that carve out successful trajectories.
Choosing YCP as your esteemed brand strategy consulting partner guarantees businesses will receive expert guidance, grounded in thorough market understanding and strategic vision. We've built a reputation as India's trusted consulting leader.
Navigate and Succeed: India Brand Strategy at Your Service
YCP crafts compelling brand strategies for businesses aiming to thrive in India's dynamic market. We unlock brand potential, ensuring relevance and resonance with local audiences.
Leveraging deep market insights, YCP positions brands in India to harness emerging trends and consumer behaviors. Our strategies are designed to create lasting competitive advantages.
Our approach to Brand Strategy in India integrates cultural nuances with global business practices, offering clients a pathway to become market leaders. We foster connections that drive growth.
Our Industries












Dominate India Through Brand Strategy
Imminent Changes in Consumer Behavior across India
- A recent study shows that 70% of Indian consumers prefer brands with strategic consulting. Ignoring this could mean losing market traction and competitive edge.
- Understanding these evolving consumer preferences allows for tailor-made strategies that enhance customer engagements and ensure brand loyalty.
Stagnation Risk without Adapting to New Dynamics
- Indian market forecasts indicate a potential slowdown in growth by 15% without strategic adaptations. Companies must agilely revisit and refresh their directions.
- Rethinking business models through consulting can unveil new paths for expansion, initiating a cycle of growth even amidst saturated markets.
Pioneering Dominance through Market Insight Utilization
- Brand strategy consulting empowers businesses to leverage India's forecasted 20% boost in digital consumer base by 2025, paving the way for rich market insights.
- Matching strategies with these insights propels innovation in offering, effectively meeting evolving demands and illustrating sustainable consumer value.
Exploiting Sustainability as a Competitive Advance
- Reports indicate that 80% of consumers lean towards brands strategizing around sustainability. Investing early in this space fosters organic evolution of a brand’s ethos.
- Fine-tuning core strategy to articulate sustainable practices not only ensures competitiveness but unlocks avenues yet unexplored by adaptive branding.
Our Clients
We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us
"I am extremely pleased with the work done by YCP's team. From the very beginning, I knew that I had made the right decision in choosing YCP to handle our Benchmarking engagement. "
Managing Director
Italcementi Group
"YCP’s vast network and enormous experience in India, benefited us in identifying some of the competent Institutes, which were not on our radar before. Being a huge country, it is not easy to locate such Institutes that may not be popular or generally well known but that may have specific competencies useful for our applications. YCP truly served as a partner to link us with new academia in India, which has great potential for collaboration. I personally appreciate the dedication and professionalism of YCP's entire team, & particularly would like to thank Heiko for his excellent project management & valuable inputs. Thank you for the cooperation and we hope to continue the partnership we have built up so far. "
Asia Partnerships Manager - ITC Asia
Essilor
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

Charging Towards Digital Dominance: Challenges for India's Auto Components Sector and How to Overcome Them
India’s auto components sector remains a global manufacturing leader, with the aftermarket poised for strong growth. Fragmented service networks, counterfeit parts, and rising digital expectations are reshaping the segment, making digital platforms and transparency critical to improving service quality and customer trust.

安全管理における課題と テクノロジー活用

社会インフラ領域における テクノロジー活用の未来

化学産業における環境対応と企業課題
環境規制の強化とサステイナビリティに対する期待の高まりを背景に、化学業界への圧力は一段と強まっています。大手企業は規制対応を差別化の機会として捉える一方で、中小企業にとってはコスト負担の増大が課題となっています。今後の長期的な競争力は、サプライチェーン全体での協業と、サステイナビリティを中核戦略に組み込めるかどうかに左右されると考えられます。
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Naoki Arai
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
Japan Research Institute

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Manish Chheda
Managing Partner
Nationality: Indian
Region Coverage:
Asia, Europe
Past Experience:
Strategic Decision Group

Abhisek Mukherjee
Partner
Nationality: Indian
Region Coverage:
Asia, Europe, North America
Past Experience:
SDG, Accenture Strategy

Saurabh Mehta
Managing Partner
Nationality: Indian
Region Coverage:
North America, Asia, Middle East
Past Experience:
Ivalua, Avon

Puneet Kaushik
Managing Partner
Nationality: Indian
Region Coverage:
Asia, North America, Europe
Past Experience:
Deutsche, Capco

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy
Talk to Our Brand Strategy Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

