India Brand Strategy Consulting

YCP excels in India Brand Strategy Consulting, empowering businesses to thrive in India's competitive sectors. With decades of experience, YCP offers comprehensive consulting and a hands-on support approach to ensure success. Partner with YCP to elevate your brand strategy in India.

India Brand Strategy Consulting

YCP in Numbers

YCP Holdings
Project Across Asia
Offices
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With over 600 million internet users, India's digital market demands tailored brand positioning,

74%*

of consumers trust brands with a local strategy, underscoring the need for expert guidance.

Source: Kantar, 2024

YCP Brand Strategy Experts in India

In the robust and constantly evolving Indian market, various industries require a dependable brand strategy consulting provider to stay ahead of their competition. Understanding the intricacies of India's dynamic economic landscape is essential for businesses aiming to establish themselves firmly and grow their market presence.

YCP, backed by its global professionals, offers exceptional brand strategy consulting services that have expertly guided numerous companies in overcoming market barriers, strategic entries, and expanding growth paths across industries in India. Our profound insight and hands-on approach ensure our clients receive tailored strategies that carve out successful trajectories.

Choosing YCP as your esteemed brand strategy consulting partner guarantees businesses will receive expert guidance, grounded in thorough market understanding and strategic vision. We've built a reputation as India's trusted consulting leader.

Navigate and Succeed: India Brand Strategy at Your Service

YCP crafts compelling brand strategies for businesses aiming to thrive in India's dynamic market. We unlock brand potential, ensuring relevance and resonance with local audiences.

Leveraging deep market insights, YCP positions brands in India to harness emerging trends and consumer behaviors. Our strategies are designed to create lasting competitive advantages.

Our approach to Brand Strategy in India integrates cultural nuances with global business practices, offering clients a pathway to become market leaders. We foster connections that drive growth.

Our Industries

Aerospace & Defense

Automotive & Mobility

Energy & Natural Resources

Construction & Infrastructure

Consumer & Retail

Financial Services

Healthcare

Industrials

Private Equity & Principal Investment

Public Sector

Transportation & Logistics

Technology Media & Telecommunications

Dominate India Through Brand Strategy

Imminent Changes in Consumer Behavior across India

  • A recent study shows that 70% of Indian consumers prefer brands with strategic consulting. Ignoring this could mean losing market traction and competitive edge.
  • Understanding these evolving consumer preferences allows for tailor-made strategies that enhance customer engagements and ensure brand loyalty.

Stagnation Risk without Adapting to New Dynamics

  • Indian market forecasts indicate a potential slowdown in growth by 15% without strategic adaptations. Companies must agilely revisit and refresh their directions.
  • Rethinking business models through consulting can unveil new paths for expansion, initiating a cycle of growth even amidst saturated markets.

Pioneering Dominance through Market Insight Utilization

  • Brand strategy consulting empowers businesses to leverage India's forecasted 20% boost in digital consumer base by 2025, paving the way for rich market insights.
  • Matching strategies with these insights propels innovation in offering, effectively meeting evolving demands and illustrating sustainable consumer value.

Exploiting Sustainability as a Competitive Advance

  • Reports indicate that 80% of consumers lean towards brands strategizing around sustainability. Investing early in this space fosters organic evolution of a brand’s ethos.
  • Fine-tuning core strategy to articulate sustainable practices not only ensures competitiveness but unlocks avenues yet unexplored by adaptive branding.

Our Clients

We have worked with more than 2000 companies throughout various industries.

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What Our Clients Say About Us

"I am extremely pleased with the work done by YCP's team. From the very beginning, I knew that I had made the right decision in choosing YCP to handle our Benchmarking engagement. "

Italcementi Group

Managing Director

Italcementi Group

"YCP’s vast network and enormous experience in India, benefited us in identifying some of the competent Institutes, which were not on our radar before. Being a huge country, it is not easy to locate such Institutes that may not be popular or generally well known but that may have specific competencies useful for our applications. YCP truly served as a partner to link us with new academia in India, which has great potential for collaboration. I personally appreciate the dedication and professionalism of YCP's entire team, & particularly would like to thank Heiko for his excellent project management & valuable inputs. Thank you for the cooperation and we hope to continue the partnership we have built up so far. "

Essilor

Asia Partnerships Manager - ITC Asia

Essilor

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

E-Commerce Website Development

Client

A Japanese medical equipment manufacturer

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client needed support tapping into the Southeast Asian market and building an e-commerce channel.​ We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.

Event Website Development for an Industrial Automation Conference

Client

A Japanese machine vision distributor

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.

YCP in Media

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Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.

Publications

Charging Towards Digital Dominance_ Challenges for India's Auto Components Sector And How to Overcome Them

Charging Towards Digital Dominance: Challenges for India's Auto Components Sector and How to Overcome Them

India’s auto components sector remains a global manufacturing leader, with the aftermarket poised for strong growth. Fragmented service networks, counterfeit parts, and rising digital expectations are reshaping the segment, making digital platforms and transparency critical to improving service quality and customer trust.

Issues in safety management and technology utilization

安全管理における課題と テクノロジー活用

The future of technology utilization in the social infrastructure field

社会インフラ領域における テクノロジー活用の未来

Environmental response and corporate issues in the chemical industry

化学産業における環境対応と企業課題

環境規制の強化とサステイナビリティに対する期待の高まりを背景に、化学業界への圧力は一段と強まっています。大手企業は規制対応を差別化の機会として捉える一方で、中小企業にとってはコスト負担の増大が課題となっています。今後の長期的な競争力は、サプライチェーン全体での協業と、サステイナビリティを中核戦略に組み込めるかどうかに左右されると考えられます。

Meet Our Experts

Establish industry dominance with our experts and partners

Yuki Ishida

Yuki Ishida

Managing Partner

Nationality: Japanese

Region Coverage:

Asia, North America

Past Experience:

Goldman Sachs

Naoki Arai

Naoki Arai

Managing Partner

Nationality: Japanese

Region Coverage:

Asia

Past Experience:

Japan Research Institute

Pilar Dieter

Pilar Dieter

Managing Partner

Nationality: American

Region Coverage:

Asia, North America

Past Experience:

Alaris Consulting

Manish Chheda

Manish Chheda

Managing Partner

Nationality: Indian

Region Coverage:

Asia, Europe

Past Experience:

Strategic Decision Group

Abhisek Mukherjee

Abhisek Mukherjee

Partner

Nationality: Indian

Region Coverage:

Asia, Europe, North America

Past Experience:

SDG, Accenture Strategy

saurabh mehta

Saurabh Mehta

Managing Partner

Nationality: Indian

Region Coverage:

North America, Asia, Middle East

Past Experience:

Ivalua, Avon

puneet kaushik

Puneet Kaushik

Managing Partner

Nationality: Indian

Region Coverage:

Asia, North America, Europe

Past Experience:

Deutsche, Capco

laurt fihey

Laurent Fihey

Partner

Nationality: French

Region Coverage:

Europe, Asia, Middle East, Africa, North America, South America

Past Experience:

Arthur Andersen, Advancy

Talk to Our Brand Strategy Experts

Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.

YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:

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