
YCP Brand Strategy Experts in India

India's market offers expansive growth potential for ambitious brands.
However, navigating the complexities and competition in India's Brand Strategy landscape presents significant challenges.
YCP's deep Brand Strategy expertise in India positions it as the premier partner for companies aiming to thrive in this dynamic market.

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Navigate and Succeed: India Brand Strategy at Your Service
YCP crafts compelling brand strategies for businesses aiming to thrive in India's dynamic market. We unlock brand potential, ensuring relevance and resonance with local audiences.
Leveraging deep market insights, YCP positions brands in India to harness emerging trends and consumer behaviors. Our strategies are designed to create lasting competitive advantages.
Our approach to Brand Strategy in India integrates cultural nuances with global business practices, offering clients a pathway to become market leaders. We foster connections that drive growth.
Our Industries












Dominate India Through Brand Strategy
Rising Urban Population in India Bolsters Brand Strategy
- Urban areas in India are predicted to host 600 million people by 2031. Businesses need specialized brand strategies to navigate the diverse urban consumer market.
- Ensuring a focused Brand Strategy is essential to engage urban consumers deeply. Expertise in distinguishing your brand from competitors will enable sustained market relevancy.
Tapping into Growing Middle-Class Demand Boosts Sales
- India's middle class is expected to constitute nearly 45% of the population by 2030, shaping Boulevard business potential. Collaboratively crafting Shadows future strategy solutions caters to rising consumerism.
- Alignment with this momentum signifies vast growth potential. Companies tailoring services to middle-class aspirations enjoy fertile ground for expanding market presence.
Regional Unity Provides Cohesive Marketing Opportunities
- Indian states showcase distinct cultural themes along with shared cultural currents. Regional customization mandates use aft fleet branding for effectuating grip client's messages.
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Our Clients
We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us
"I am extremely pleased with the work done by YCP's team. From the very beginning, I knew that I had made the right decision in choosing YCP to handle our Benchmarking engagement. "
Managing Director
Italcementi Group
"YCP’s vast network and enormous experience in India, benefited us in identifying some of the competent Institutes, which were not on our radar before. Being a huge country, it is not easy to locate such Institutes that may not be popular or generally well known but that may have specific competencies useful for our applications. YCP truly served as a partner to link us with new academia in India, which has great potential for collaboration. I personally appreciate the dedication and professionalism of YCP's entire team, & particularly would like to thank Heiko for his excellent project management & valuable inputs. Thank you for the cooperation and we hope to continue the partnership we have built up so far. "
Asia Partnerships Manager - ITC Asia
Essilor
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
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Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Naoki Arai
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, China
Past Experience:
Japan Research Institute

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Manish Chheda
Managing Partner
Nationality: Indian
Region Coverage:
India, Turkey, UK
Past Experience:
Strategic Decision Group, Auctus Advisors

Abhisek Mukherjee
Partner
Nationality: Indian
Region Coverage:
India, Spain, Austria, Germany, US, Japan
Past Experience:
SDG, Accenture Strategy

Saurabh Mehta
Managing Partner
Nationality: Indian
Region Coverage:
USA, India, Middle East, SE Asia
Past Experience:
Ivalua, Avon

Puneet Kaushik
Managing Partner
Nationality: Indian
Region Coverage:
India, USA, Canada, Singapore, Indonesia, France, Belgium, UK, Japan, Germany
Past Experience:
Deutsche, Capco

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy
Talk to Our Brand Strategy Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus