
YCP Branding Experts in India

India's market is ripe with potential for businesses seeking to establish a strong brand presence.
However, navigating branding challenges in India requires deep understanding of cultural and regulatory landscapes.
YCP, with its extensive experience in branding in India, stands as the premier consulting firm for companies aiming to succeed in this vibrant market.

YCP in Numbers
Navigate and Succeed: India Branding at Your Service
YCP specializes in elevating brands in the bustling Indian market, ensuring differentiation and relevance. Our team's local insights drive brand growth and customer loyalty.
With a deep understanding of India's diverse consumer base, YCP crafts branding strategies that resonate across cultures. We help clients stand out in India's competitive landscape.
Our India Branding Consulting service leverages industry expertise to enhance brand positioning, elevating businesses to new heights. Trust YCP to unlock your brand's potential in India.
Our Industries












Dominate India Through Branding
Growing Importance of Branding Within India's Market
- 70% of Indian businesses reported an increased reliance on strong branding for market distinction, indicating the urgency for integrating strategic branding.
- Indian businesses gaining robust brand visibility unlock the potential to attract a sturdy customer base ensuring economic viability and long-term growth.
Competitive Edge in Indian Branding Trends
- Components such as product qualities and unique selling points lure consumers in a competitive their brand experiences determining down-sloping market trends.
- Developing capturing brand narratives, companies can position themselves prominently within India’s dynamic digital landscape.
Leveraging Digital Platforms for Brand Engagement
- Digital platforms usage in India rose to 75%, presents potential opportunities for brands to innovate campaigns yielding meaningful customer engagement.
- As digital penetration grows, businesses enhancing brand reach create grassroots connections sparking repeat interactions through interactive content.
Innovative Localized Campaigns
- 92% of Indian urban internet users demand localized marketing approaches signifying the importance of regional adaptability within branding intentions.
- Embracing regional cultures and languages businesses unleash local endorsement that drives consumer loyalty through tailored visual storytelling.
Our Clients
We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us
"I would like to extend my appreciation to YCP and your team for the marvelous work performed during the course of the project. We wish to work with you again very soon. "

General Manager GCC
Zamil Steel
"YCP’s vast network and enormous experience in India, benefited us in identifying some of the competent Institutes, which were not on our radar before. Being a huge country, it is not easy to locate such Institutes that may not be popular or generally well known but that may have specific competencies useful for our applications. YCP truly served as a partner to link us with new academia in India, which has great potential for collaboration. I personally appreciate the dedication and professionalism of YCP's entire team, & particularly would like to thank Heiko for his excellent project management & valuable inputs. Thank you for the cooperation and we hope to continue the partnership we have built up so far. "
Asia Partnerships Manager - ITC Asia
Essilor
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
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Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Naoki Arai
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, China
Past Experience:
Japan Research Institute

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Manish Chheda
Managing Partner
Nationality: Indian
Region Coverage:
India, Turkey, UK
Past Experience:
Strategic Decision Group, Auctus Advisors

Abhisek Mukherjee
Partner
Nationality: Indian
Region Coverage:
India, Spain, Austria, Germany, US, Japan
Past Experience:
SDG, Accenture Strategy

Saurabh Mehta
Managing Partner
Nationality: Indian
Region Coverage:
USA, India, Middle East, SE Asia
Past Experience:
Ivalua, Avon

Puneet Kaushik
Managing Partner
Nationality: Indian
Region Coverage:
India, USA, Canada, Singapore, Indonesia, France, Belgium, UK, Japan, Germany
Past Experience:
Deutsche, Capco

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy
Talk to Our Branding Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus