
YCP Consumer Products Experts in India

In India's Consumer Products sector, dynamic growth meets unique challenges, pushing companies to innovate.
YCP leverages its deep understanding of Consumer Goods and FMCG in India, offering tailored solutions that navigate market complexities, ensuring success.
YCP stands as a beacon of excellence and reliability, empowering businesses to lead in India's competitive Consumer Products industry.

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Unlocking Potential: Your Path to Excellence with India's Consumer Products Professionals
India's Consumer Products sector is rapidly evolving, driven by a burgeoning middle class and digital innovation. YCP stands ready to guide clients through this dynamic landscape.
With deep insights into Indian consumer behavior and regulatory frameworks, YCP offers tailored solutions to help businesses thrive in the competitive Consumer Products industry.
Leveraging local expertise and global best practices, YCP empowers clients to capitalize on opportunities and navigate challenges in India's Consumer Products sector.
Our Services
Marketing & Sales
Driving market & sales growth for consumer products in India with bespoke strategies.
- Branding & Brand Management
- Product & Portfolio Management
- Pricing
- Digital Marketing
- E-commerce
- Customer Experience
- Sales Channel Strategy
- Digital Sales
Operations
Elevate your operations in India with tailored consumer products consulting by YCP.
- Project Management Office (PMO)
- Growth Strategy Implementation
- Operation Transformation
- Manufacturing
- Organization Design
Supply Chain Management
Streamline your supply chain in India with YCP's expert consulting, boosting efficiency and growth.
- Supply Chain
- Digital Supply Chain
- Procurement
- Logistics
M&A, Transactions, and PMI
YCP offers unparalleled M&A, Transactions & PMI expertise in India's Consumer Products sector.
- M&A Strategy
- Divesstiture/Curb-out Strategy
- M&A Target Scouting
- Buyer/Investor Search
- Commercial Due Diligence
- M&A Execution (Buy-side & Sell-side Financial Advisory)
- Valuation
- Post-Merger Integration (PMI)
- Value Creation
- IPO PMO
- Joint Venture
- Corporate Venture Capital
Strategy
Guiding consumer products strategy in India with deep market insights and analytics.
- Business Strategy
- Corporate Finance
- Growth Opportunity Identification
- New Business Development
- Organization Strategy
- Enterprise Risk Management
- Asset/Project Risk Management
- Digital Strategy
- Strategic Partnership & Channel Strategy
Digital Transformation
Driving India's consumer product brands through strategic digital transformation for market lead
- DX Vision
- Digital Roadmap
- CIO/CDO Support
- System Architecture Design
- DX PMO
- Artificial Intelligence (AI)
- Robotic Process Automation (RPA)
- Big Data Analysis
- IT Organization Design & Restructuring
- IT Portfolio Management
- Off-shore Development Centre Set-up
Public Services
Leveraging deep insights in India's public services to foster growth & innovation for clients.
- Economic Development
- Public Policy Development
- E-Governance
Sustainability
Empowering Indian businesses to achieve sustainable growth in consumer markets.
- Sustainability Strategy & Implementation
- Double Materiality
- Decarbonization & Net-Zero Strategy
- Climate Change Risks and Opportunities
- Sustainability Due Diligence
- Supply Chain Assessment
- ESG Reporting
- Investor Relations & Fundraising
- Organization & Governance Design
Market Research
Navigating India's consumer landscape with data-driven insights and strategic market research.
- Market Landscape
- Market Size
- Industry Structure and Trend
- Competitive Benchmark
- Business Partner Search & Screening
- B2B/B2C Customer Survey
- Consumer Research
Navigating Consumer Products Sector in India
Rapid Urbanization Affecting Distribution Networks
- In India, the urban population is projected to reach about 600 million by 2031, dramatically reshaping consumer product distribution networks amid evolving urban infrastructure pressures.
- Distribution networks face bottlenecks amidst urban sprawl. Streamlining logistical frameworks would optimize supply chains, aligning with booming e-commerce growth of 51% by 2024.
Intense Competition Undermining Brand Differentiation
- India's consumer products market exceeds $400 billion, flooded with both local startups and established international brands, daunting product differentiation despite saturated diversity.
- To maintain distinction amidst fierce competition, innovating niche market strategies intelligently sectors competition creativity efforts beyond expectation towards better prominence.
E-Commerce Growth Revolutionizing Consumer Reach
- Thanks to a steady annual growth rate, the e-commerce is forecasted to surpass $200 billion by 2027, presenting transformational reach and pace advantages for new consumer products.
- Capitalizing on digital platforms enhances market reach and engages tech-savvy customers, offering interactive and personalized consumer and product experiences tailored innovatively.
Rising Disposable Income Fueling Domestic Demand
- Expected increases in disposable income at 8.4% cumulatively yearly are fostering stronger consumer spending trends, signifying significant growth among all consumer categories.
- Crafting strategies that explore premium products capitalizes on rising affluence, securing market traction by fulfilling evolving consumer preferences like fairness creams surging 11%
Our Clients
We have worked with more than 2000 companies throughout various industries.
What Our Clients Say About Us
"YCP impressed me most with their ability to get to the truth on some very specific questions, bringing a level of concreteness to the content that I’ve never seen from another consulting firm. Their work provided valuable analysis for decision-making. The team at YCP is efficient, insightful and fearless!"

General Manager for APAC & Director of Global Logistics and Material Handling Business Unit
Intralox
"YCP’s vast network and enormous experience in India, benefited us in identifying some of the competent Institutes, which were not on our radar before. Being a huge country, it is not easy to locate such Institutes that may not be popular or generally well known but that may have specific competencies useful for our applications. YCP truly served as a partner to link us with new academia in India, which has great potential for collaboration. I personally appreciate the dedication and professionalism of YCP's entire team, & particularly would like to thank Heiko for his excellent project management & valuable inputs. Thank you for the cooperation and we hope to continue the partnership we have built up so far. "
Asia Partnerships Manager - ITC Asia
Essilor
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
M&A Target Analysis and Engagement Strategy Development in Japan
Client
A global leader in apparel manufacturing based in India
Area
Japan
Expertise Scope
M&A Target Analysis, Communication Planning, Engagement Facilitation
Project Summary
Our team conducted analysis and validation on the M&A target company list specified by the client, wherein we assisted in initiating conversations with up to 10 target companies. Our approach included understanding the client's M&A strategy, developing communication plans for engagement with target companies, performing in-depth analysis and validation of the target list, and approaching these companies using appropriate methods.
Revenue Acceleration and Business Growth for a Branded Apparel Client
Client
A branded apparel company
Area
India, United States
Expertise Scope
Business Support, Industry Analysis, Leadership Presentation Preparation
Project Summary
We focused on project and business management, excluding technical aspects, in the branded apparel industry. Our team developed an in-depth understanding of the client's operating model and provided support in technological interventions. We assisted in project management and presentations, enabling client leadership to gain valuable industry insights. Additionally, we provided ongoing support to align the client’s objectives with evolving market trends and operational demands within the apparel industry.
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Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Naoki Arai
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, China
Past Experience:
Japan Research Institute

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Manish Chheda
Managing Partner
Nationality: Indian
Region Coverage:
India, Turkey, UK
Past Experience:
Strategic Decision Group, Auctus Advisors

Abhisek Mukherjee
Partner
Nationality: Indian
Region Coverage:
India, Spain, Austria, Germany, US, Japan
Past Experience:
SDG, Accenture Strategy

Saurabh Mehta
Managing Partner
Nationality: Indian
Region Coverage:
USA, India, Middle East, SE Asia
Past Experience:
Ivalua, Avon

Puneet Kaushik
Managing Partner
Nationality: Indian
Region Coverage:
India, USA, Canada, Singapore, Indonesia, France, Belgium, UK, Japan, Germany
Past Experience:
Deutsche, Capco

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy
Talk to Our Consumer Products Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus