India Go To Market Strategy (GTM) Consulting
YCP excels in Go To Market Strategy (GTM) Consulting in India, empowering clients to thrive in the country's competitive industries market sector. With decades of experience, YCP provides comprehensive GTM consulting using a hands-on support approach to ensure client success.

YCP in Numbers
With over 80% of international firms facing regulatory hurdles in India,*
80%
partnering with local GTM experts is critical to efficiently enter and scale in this dynamic market.
Source: India Brand Equity Foundation, 2024
YCP Go To Market Strategy (GTM) Experts in India
In today's dynamic landscape, industries across various sectors in India face complex challenges and opportunities. To successfully navigate the highly competitive market, they require a reliable Go To Market Strategy (GTM) Consulting firm, who can provide insights and strategies essential for growth and innovation.
YCP leverages its team of global professionals along with its extensive knowledge of India's intricate market to offer unparalleled GTM Konsultan services. Our hands-on guidance has been instrumental for businesses in overcoming market barriers and achieving sustainable growth. By creating tailored strategies, we assist clients in navigating through India's challenging market entry and expansion processes.
As a trusted GTM Konsultan partner, YCP empowers businesses to realize their full potential in the Indian market. Our proven track record and confidence in delivering bespoke strategies make us the ideal choice for decision-makers committed to success.
Navigate and Succeed: India Go To Market Strategy (GTM) at Your Service
In today's rapidly evolving landscape, industries in India urgently require a robust India Go To Market Strategy to navigate the complexities of market entry and expansion. Companies are seeking adept counsel to swiftly and effectively penetrate the market, ensuring alignment with the country's unique business ecosystem.
YCP stands out by providing unparalleled India Go To Market Strategy Consulting services. Our deep understanding of the local market nuances helps empower businesses to make informed decisions, effectively positioning them for sustainable growth and competitive advantage in India.
Partnering with YCP ensures companies in India receive comprehensive support in formulating and executing their market strategies. We focus on delivering tailored insights and strategies that align with our clients' objectives, fostering success and market resilience.
Our Industries












Dominate India Through Go To Market Strategy (GTM)
Technological Transformation and Its Imperatives
- With 58% of Indian companies planning digital transformation, utilizing X service is crucial to remain competitive today and realistic about economic progression plans.
- Digital transformation unlocks avenues, requiring businesses to leverage X service solutions to streamline current failures and enhance exemplary levels of efficiency.
Growing Competitive Dynamics Globally
- As competitiveness heats up, Indian firms encounter global challenges for investment opportunities requiring necessary strategic positions and playing local trends better.
- Recognizing opportunity thresholds on global platforms grows their strategic wins and successes. X increases tensile strengths more when audience estimating predictions detect variations.
Expansion of Supply Chain Resilience
- Supply chain pressures affected 80% of businesses slightly to greatly; efficiently managing X functionalities prevents external distribution faults from instilling new feedback loops.
- Gaining expanded opportunities where X improves modular functioning encourages Aussi-Asian hubs under intricate kinds created using breaking-demand elements invisibly added upwards.
Creating Intellectual Property and Data Analysis
- Soaring 22% annually, Indian market IP creation achieves breakthroughs. A rare earth lease activates transcendent leverageinitiated through freedom preference archipelagos wide.
- Emerging trends reclaim actionable big-day stage tempo flows innovation radically enabling net-informed predictables uncovered for customizing shedding transaction channels.
Our Clients
We have worked with more than 2000 companies throughout various industries.







What Our Clients Say About Us
"YCP impressed me most with their ability to get to the truth on some very specific questions, bringing a level of concreteness to the content that I’ve never seen from another consulting firm. Their work provided valuable analysis for decision-making. The team at YCP is efficient, insightful and fearless!"

General Manager for APAC & Director of Global Logistics and Material Handling Business Unit
Intralox
"YCP’s vast network and enormous experience in India, benefited us in identifying some of the competent Institutes, which were not on our radar before. Being a huge country, it is not easy to locate such Institutes that may not be popular or generally well known but that may have specific competencies useful for our applications. YCP truly served as a partner to link us with new academia in India, which has great potential for collaboration. I personally appreciate the dedication and professionalism of YCP's entire team, & particularly would like to thank Heiko for his excellent project management & valuable inputs. Thank you for the cooperation and we hope to continue the partnership we have built up so far. "
Asia Partnerships Manager - ITC Asia
Essilor
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Market Assessment of Electronic Chemicals and Components
Client
A leading manufacturer and exporter of electronic chemicals and components in Southeast Asia
Area
India
Expertise Scope
Industry Trends Analysis, Competitor Strategies, Data-Driven Insights
Project Summary
Our team conducted extensive research on the Indian market, analyzing industry trends, competitor strategies, and customer insights. Engaging with key stakeholders, we gathered valuable information to inform our approach. Utilizing data analytics and market intelligence tools, we generated actionable insights and recommendations for the client.
Project Development and Execution Support in India
Client
An Automotive and EV market assessment specialist in India
Area
India
Expertise Scope
Regulatory Analysis, Market Demand Insights, Competitor Strategies
Project Summary
This project involved client consultation, secondary research, expert interviews, and thorough analysis and validation. We gathered insights on the regulatory landscape, market demand, customer preferences, competitor strategies, and market access opportunities to support the client’s objectives.
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

AI in Healthcare: Keeping the Patient at the Center of Innovation
AI is reshaping healthcare by improving efficiency, diagnostics, and personalized care amid rising costs and workforce shortages. Applications span prediction, telemedicine, diagnostics, and robotics across providers, insurers, and pharma. Long-term impact depends on responsible adoption, data quality, and strong governance.

India’s CRDMO Market: Building Momentum through Operational Excellence
India’s CRDMO market is growing rapidly, driven by China+1 strategies, funding access, and policy support. However, scale, cost pressure, and regulatory demands pose challenges. To compete globally, companies will depend on operational excellence, technology adoption, and building scalable, end-to-end capabilities.

Employee Wellness in the Age of Healthtech
Employee wellness is becoming a strategic priority as workforce expectations evolve. Health technology is shifting programs toward personalized, proactive solutions, particularly across Asia. While data, privacy, and ROI challenges remain, organizations that integrate technology with human-centered design can build more resilient workforces.

Unlocking Value Through Strategic Diversification: Insights from Indian Mid-Cap Firms
Indian mid-cap firms are turning to strategic diversification to manage risk and sustain growth amid economic and geopolitical uncertainty. Success depends on timing, synergy with core strengths, and disciplined execution. Firms that diversify with clear intent and strong governance can build resilience and long-term value.
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Naoki Arai
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
Japan Research Institute

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Manish Chheda
Managing Partner
Nationality: Indian
Region Coverage:
Asia, Europe
Past Experience:
Strategic Decision Group

Abhisek Mukherjee
Partner
Nationality: Indian
Region Coverage:
Asia, Europe, North America
Past Experience:
SDG, Accenture Strategy

Saurabh Mehta
Managing Partner
Nationality: Indian
Region Coverage:
North America, Asia, Middle East
Past Experience:
Ivalua, Avon

Puneet Kaushik
Managing Partner
Nationality: Indian
Region Coverage:
Asia, North America, Europe
Past Experience:
Deutsche, Capco

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy
Talk to Our Go To Market Strategy (GTM) Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

