India Medical Device Commercial Consulting
YCP excels in the India medical device sector by offering consultancy services that help clients navigate the competitive landscape. Our experienced team provides hands-on support, utilizing global knowledge to assist in growth and success within India's thriving medical device market.

YCP Medical Device Commercial Experts in India

The medical device industry in India is experiencing dynamic growth, distinguished by advancements across various sectors. As one of the world's rapidly developing nations, India showcases substantial progress within the medical device sector, opening new opportunities for innovation and investment.
YCP leverages its global team of seasoned professionals and extensive industry expertise to deliver unmatched medical device commercial insights. Our team meticulously assists clients in navigating complex market entry barriers, fostering growth in India's medical device landscape. Renowned for its depth in industry acumen, YCP has consistently empowered clients to successfully penetrate the medical device market.
YCP stands as a trusted consulting partner, offering strategic guidance tailored to enterprises aiming to succeed in India's vast medical device market. Our unwavering commitment to excellence and industry leadership positions us as the preeminent choice for businesses keen on realizing enduring success.

YCP in Numbers
Unlocking Potential: Your Path to Excellence with
India's Medical Device Commercial Professionals

KOL Engagement
Excelling in KOL engagement in India's medical device industry, YCP tailors strategies that optimize commercial success and compliance uniquely.

Hospital Sales Strategy
Renowned for its proficiency, YCP empowers India's medical device sector with avant-garde sales strategies and commercial consulting expertise.

Channel Development
In India's medical device sector, YCP offers comprehensive expertise, guiding clients in channel development, regulatory navigation, and market access strategies.

Launch Support
Leading in India’s medical device sector, YCP offers unparalleled commercial insight to drive innovation and success in Indian medical markets.
Our Services
Marketing & Sales
YCP crafts innovative strategies to enhance medical device market presence and sales execution in India.
- Branding & Brand Management
- Product & Portfolio Management
- Pricing
- Digital Marketing
- E-commerce
- Customer Experience
- Sales Channel Strategy
- Digital Sales
Operations
Optimize commercial strategies for India's medical device markets through innovative operations.
- Project Management Office (PMO)
- Growth Strategy Implementation
- Operation Transformation
- Manufacturing
- Organization Design
Supply Chain Management
Optimize your supply chain with precise, data-driven strategies tailored for India's medical device sector.
- Supply Chain
- Digital Supply Chain
- Procurement
- Logistics
M&A, Transactions, and PMI
Leveraging unmatched regional insights, we streamline M&A and PMI for medical device firms in India.
- M&A Strategy
- Divesstiture/Curb-out Strategy
- M&A Target Scouting
- Buyer/Investor Search
- Commercial Due Diligence
- M&A Execution (Buy-side & Sell-side Financial Advisory)
- Valuation
- Post-Merger Integration (PMI)
- Value Creation
- IPO PMO
- Joint Venture
- Corporate Venture Capital
Strategy
YCP delivers strategic insights to optimize market presence and growth for India's medical device sector.
- Business Strategy
- Corporate Finance
- Growth Opportunity Identification
- New Business Development
- Organization Strategy
- Enterprise Risk Management
- Asset/Project Risk Management
- Digital Strategy
- Strategic Partnership & Channel Strategy
Digital Transformation
Harness cutting-edge strategies to revolutionize the commercialization of medical devices in India.
- DX Vision
- Digital Roadmap
- CIO/CDO Support
- System Architecture Design
- DX PMO
- Artificial Intelligence (AI)
- Robotic Process Automation (RPA)
- Big Data Analysis
- IT Organization Design & Restructuring
- IT Portfolio Management
- Off-shore Development Centre Set-up
Public Services
Direct comprehensive navigate of India's complex regulatory landscape for medical devices smoothly.
- Economic Development
- Public Policy Development
- E-Governance
Sustainability
Navigating India's medical device market efficiently, YCP aligns regulatory strategies with sustainability goals.
- Sustainability Strategy & Implementation
- Double Materiality
- Decarbonization & Net-Zero Strategy
- Climate Change Risks and Opportunities
- Sustainability Due Diligence
- Supply Chain Assessment
- ESG Reporting
- Investor Relations & Fundraising
- Organization & Governance Design
Market Research
Utilize cutting-edge strategies to decipher India's medical device market, enhancing business growth.
- Market Landscape
- Market Size
- Industry Structure and Trend
- Competitive Benchmark
- Business Partner Search & Screening
- B2B/B2C Customer Survey
- Consumer Research
Navigating Medical Device Commercial Sector in India
Increasing Regulatory Hurdles
- India's medical devices regulation now covers 37 device categories, causing complex compliance challenges and increasing approval timeframes for manufacturers.
- As the industry advances to meet regulations, tailoring strategies with tech innovation and pre-certified standards could ease complexities, cutting delays by up to 30%.
Complex Insurance Reimbursement Structures
- The complexities within India's insurance reimbursement add proving costly. Scholarly research found only 75% of devices being consistently compensated.
- Streamlining acceptance processes and direct insurer collaborations could enhance compensable device deployment by at least 20%, unlocking sustained revenue continuity.
Enhanced Digital Health Could Boost Reach
- India's digital health initiatives empower over 500 million internet users. There's high unpaid revenue with devices. Captured potentials surpass billions.
- Utilizing e-health platforms to upskill operations offers immeasurable gains potentially boosting regional penetration profound, extending service overarch nationally.
Advances in Manufacturing Infrastructure
- Emerging dedicated medical device parks supported by $7.5 billion investment commitments promising ecosystem objectivity in mapping India's device market expansion.
- Capitalizing on targeted manufacturing support conducive for fast-tracking product cycles enhances pertinent developments in this growing sector, strengthening resilienceeed.
Our Clients
We have worked with more than 2000 companies throughout various industries.







What Our Clients Say About Us
"I would like to take this opportunity to express my sincere gratitude for all the effort and commitment that YCP showed us during this project. Although building detailed strategies for different countries within a tough time constraint is without any doubt a demanding and challenging task, YCP did a fabulous job. I believe that the success in this project laid a foundation for building a strong relationship between YCP and GS Caltex, and I promise that YCP will be the first one to be contacted whenever GSC needs any help for growth."
Manager, Finished Lubricants Marketing Strategy Team
GS Caltex
"YCP’s vast network and enormous experience in India, benefited us in identifying some of the competent Institutes, which were not on our radar before. Being a huge country, it is not easy to locate such Institutes that may not be popular or generally well known but that may have specific competencies useful for our applications. YCP truly served as a partner to link us with new academia in India, which has great potential for collaboration. I personally appreciate the dedication and professionalism of YCP's entire team, & particularly would like to thank Heiko for his excellent project management & valuable inputs. Thank you for the cooperation and we hope to continue the partnership we have built up so far. "
Asia Partnerships Manager - ITC Asia
Essilor
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Enhancing Syringe Supply Chain Efficiency via Strategic Sourcing
Client
A multi-specialty tertiary care provider
Area
India -- Northern and Eastern regions
Expertise Scope
Supply Chain Turnarounds, Expert Sourcing, Procurement Operations
Project Summary
Utilizing a comprehensive Strategic Sourcing process, the client was able to reduce costs and enhance the efficiency of their syringe supply chain. This netted the client a 10% annual cost reduction, 4% incumbent cost reduction, and successful integration of new suppliers.
Middle Class Hospital Market Opportunity
Client
A management services firm
Area
India
Expertise Scope
Operations Analysis, Process Streamlining, Technology Implementation
Project Summary
Our team conducted a thorough analysis of the client's current operations, identifying areas for improvement and inefficiencies. We developed a comprehensive plan to streamline processes, including implementation of new technologies and optimized resource allocation. Throughout the engagement, we provided ongoing support and guidance to ensure successful implementation.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Naoki Arai
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
Japan Research Institute

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Manish Chheda
Managing Partner
Nationality: Indian
Region Coverage:
Asia, Europe
Past Experience:
Strategic Decision Group

Abhisek Mukherjee
Partner
Nationality: Indian
Region Coverage:
Asia, Europe, North America
Past Experience:
SDG, Accenture Strategy

Saurabh Mehta
Managing Partner
Nationality: Indian
Region Coverage:
North America, Asia, Middle East
Past Experience:
Ivalua, Avon

Puneet Kaushik
Managing Partner
Nationality: Indian
Region Coverage:
Asia, North America, Europe
Past Experience:
Deutsche, Capco

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy
Talk to Our Medical Device Commercial Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus