
YCP in Numbers
With over half of Indian businesses revising prices quarterly,
56%*
strategic pricing expertise is crucial for sustainable India market entry.
Source: Economic Times, 2024
YCP Pricing Strategy Experts in India
In the competitive Indian market, industries are increasingly seeking dependable pricing strategy consulting providers. From consumer goods to technology, the need for a well-crafted pricing strategy is crucial for businesses eager to differentiate and secure favorable market positioning. The dynamic landscape demands an insightful approach to handle economic fluctuations and consumer behavior intricacies.
YCP leverages its global team of professionals, adept in the Indian market, to deliver exemplary pricing strategy consulting. Our services have empowered clients to overcome market barriers, smoothly enter new segments, and achieve substantial growth across diverse industries. With hands-on guidance, YCP ensures tailored solutions that align with the client's strategic objectives, ensuring every pricing decision contributes to broader success.
Choosing YCP as your pricing strategy partner guarantees a nuanced understanding tailored to the Indian market's demands. Our proven track record, strategic insight, and deep-rooted expertise position us as a frontrunner among competitors, trusted by leading firms to sustain and enhance their success.
Navigate and Succeed: India Pricing Strategy at Your Service
YCP crafts distinctive Pricing Strategies for the dynamic Indian market, optimizing revenue potential and ensuring commercial success.
Our experts utilize deep local insights and global trends to tailor pricing solutions that elevate clients' presence in India's diverse marketplace.
Leveraging YCP's vast knowledge of India's economic landscape, we empower clients to navigate pricing complexities, driving sustainable growth.
Our Industries












Dominate India Through Pricing Strategy
Recognizing the Dynamics of India's Competitive Market
- In India, over 450 million people engage with the commercial market, playing a huge role in shaping pricing demands, agility can maximize profits and market placement.
- Bridging these pricing demands predicts higher alignment and market penetration, particularly influencing stakeholders in fast-moving consumer goods sectors and emergent markets.
Responding to Local Economic Fluctuations in India
- The Indian economy's growth rate was at 6.1%. Adapting pricing strategy consulting synchronizes with consumption trends optimizing responsiveness and profitability.
- Analyzing these growth patterns guides in scaling strategically within diversified portfolios leveraging fluctuations for lengthy sustainable development profitability.
Navigating Tariffs and Regulations Efficiently in India
- Comprehending India’s complex tariff structure that accounts for around 47.9% taxes ensures better legal compliance and competitive pricing towards expenses and validations.
- Allowing for a calibrated modulation of services, entities can strategically predict regulation equities alongside endorsing more cost-effective solutions to appeal nationally.
Expanding Competitive Advantage Through Data Analytics
- Early adapters in Indian companies utilizing data insights could unveil around a 60% reduction in retail inefficiencies, sharpening pricing strategies significantly.
- A strategical alignment in leveraging data allows further observed refinement phenomena to preemptively allocate value resources over anticipative forecasting metrics.
Our Clients
We have worked with more than 2000 companies throughout various industries.




What Our Clients Say About Us
"I am extremely pleased with the work done by YCP's team. From the very beginning, I knew that I had made the right decision in choosing YCP to handle our Benchmarking engagement. "
Managing Director
Italcementi Group
"YCP’s vast network and enormous experience in India, benefited us in identifying some of the competent Institutes, which were not on our radar before. Being a huge country, it is not easy to locate such Institutes that may not be popular or generally well known but that may have specific competencies useful for our applications. YCP truly served as a partner to link us with new academia in India, which has great potential for collaboration. I personally appreciate the dedication and professionalism of YCP's entire team, & particularly would like to thank Heiko for his excellent project management & valuable inputs. Thank you for the cooperation and we hope to continue the partnership we have built up so far. "
Asia Partnerships Manager - ITC Asia
Essilor
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

Charging Towards Digital Dominance: Challenges for India's Auto Components Sector and How to Overcome Them
India’s auto components sector remains a global manufacturing leader, with the aftermarket poised for strong growth. Fragmented service networks, counterfeit parts, and rising digital expectations are reshaping the segment, making digital platforms and transparency critical to improving service quality and customer trust.

安全管理における課題と テクノロジー活用

社会インフラ領域における テクノロジー活用の未来

化学産業における環境対応と企業課題
環境規制の強化とサステイナビリティに対する期待の高まりを背景に、化学業界への圧力は一段と強まっています。大手企業は規制対応を差別化の機会として捉える一方で、中小企業にとってはコスト負担の増大が課題となっています。今後の長期的な競争力は、サプライチェーン全体での協業と、サステイナビリティを中核戦略に組み込めるかどうかに左右されると考えられます。
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Naoki Arai
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
Japan Research Institute

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Manish Chheda
Managing Partner
Nationality: Indian
Region Coverage:
Asia, Europe
Past Experience:
Strategic Decision Group

Abhisek Mukherjee
Partner
Nationality: Indian
Region Coverage:
Asia, Europe, North America
Past Experience:
SDG, Accenture Strategy

Saurabh Mehta
Managing Partner
Nationality: Indian
Region Coverage:
North America, Asia, Middle East
Past Experience:
Ivalua, Avon

Puneet Kaushik
Managing Partner
Nationality: Indian
Region Coverage:
Asia, North America, Europe
Past Experience:
Deutsche, Capco

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy
Talk to Our Pricing Strategy Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

