
YCP Branding Experts in Indonesia

Indonesia presents vast business opportunities due to its growing market and diverse consumer base.
Entering the Indonesian branding market poses challenges, including cultural nuances and competitive landscape.
YCP stands out as the premier branding consulting firm in Indonesia, offering unparalleled market insights and expertise.

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Navigate and Succeed: Indonesia Branding at Your Service
In the vibrant Indonesian market, YCP's Branding service ensures your business resonates with local tastes and preferences. Our expertise navigates cultural nuances to build compelling brand identities.
Leveraging local insights and global practices, YCP crafts brand strategies that stand out in Indonesia's diverse marketplace. Our approach is data-driven, ensuring your brand connects and grows.
YCP's deep understanding of Indonesia's dynamic consumer landscape guides businesses to achieve memorable branding. Tailored solutions propel our clients to the forefront of their industries.
Our Industries












Dominate Indonesia Through Branding
Growth of Indonesian market for branding services
- Indonesia's branding industry has seen a 15% yearly rise, making it a booming sector. This growth means businesses must innovate their branding strategies.
- Tapping into the growing demand can lead to significant market expansion. By innovating and adapting strategies, companies could strengthen their local and global presence.
Competitive edge through branding innovation in Indonesia
- 50% of Indonesian consumers are more brand loyal if they resonate. Businesses risk falling behind if they don't innovate their branding approaches quickly.
- Reflecting consumer values effectively can build deeper loyalty and differentiation. Such innovation ensures companies stand out amidst the competition.
Opportunity for cultural resonance in branding strategies
- Indonesia’s diverse cultures allow brands an Emmanuel in connecting with 260M people via fold-testing approaches aligning with local nuances and values well.
- Leveraging cultural storytelling amplifies appeal across regions. It creates opportunities to engage more authentically, sparking consumers' genuine connections.
Potential in digital transformation of branding services
- 94M internet users in Indonesia signals a move towards digital branding as key. Ignoring this shift may lead businesses to miss out in audience engagement arena.
- Navigating digital opportunities can finesse consumer reach and interaction. This approach maximizes brand growth through various online mechanisms.
Our Clients
We have worked with more than 2000 companies throughout various industries.








What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
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Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Region Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Takahiro Okawa
Partner
Nationality: Japanese
Region Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten

Septian Waluyan
Partner
Nationality: Indonesian
Region Coverage:
Indonesia, Singapore, The Netherlands
Past Experience:
Bayer, Philips

Jatin Gulati
Partner
Nationality: Indian
Region Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy

Dhendy Rizki Fadhillah
Partner
Nationality: Indonesian
Region Coverage:
"Indonesia, Vietnam, Thailand, Kuwait, Qatar, Oman, South Africa, Madagascar."
Past Experience:
PwC, ALTAMIS Intelligence & Excellence
Talk to Our Branding Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus