Indonesia New Business Strategy & Development Consulting
YCP excels in Indonesia New Business Strategy & Development Consulting, helping clients thrive in Indonesia's competitive industries through comprehensive consulting with decades of experience. YCP combines expertise with hands-on support to drive successful strategy and development.

YCP in Numbers
Indonesian startups face a tough first-year survival rate of only
22%*,
partnering with experts is crucial for sustainable market entry and growth.
Source: Katadata, 2024
YCP New Business Strategy & Development Experts in Indonesia
Amidst the fast-paced evolution and fierce competition within Indonesia's industries, companies are increasingly seeking a dependable New Business Strategy & Development Consulting provider to navigate the complex market dynamics. The need for adaptable and forward-thinking consulting is crucial for businesses striving to establish a strong foothold in the Indonesian market landscape.
YCP stands out by leveraging its global presence and profound market insights to deliver outstanding New Business Strategy & Development services. Our team of seasoned professionals is dedicated to overcoming barriers to entry, enabling clients to successfully adapt and grow across diverse industries in Indonesia. By offering bespoke hands-on guidance, YCP ensures that business strategies not only align with market conditions but are also innovative and resilient.
YCP has earned its reputation as a trusted New Business Strategy & Development partner, epitomizing excellence and reliability. By focusing on strategic innovation and cross-industry expertise, YCP enables businesses to excel in Indonesia's dynamic market. Our commitment to integrity and results ensures that clients receive unparalleled support tailored to their unique needs.
Navigate and Succeed: Indonesia New Business Strategy & Development at Your Service
In Indonesia's dynamic market landscape, diverse industries face an urgent need for robust New Business Strategy & Development Consulting. They seek dependable expertise to navigate challenges and leverage opportunities for efficient growth.
YCP specializes in offering unparalleled New Business Strategy & Development Consulting, ensuring that clients in Indonesia are equipped with strategic insights and practical approaches to realize their business goals.
Our expert team at YCP is committed to delivering tailored, strategic business solutions, fostering significant progress and ensuring our clients maintain a competitive edge in Indonesia's continually evolving business environment.
Our Industries













Dominate Indonesia Through New Business Strategy & Development
Rapid Increase in Internet Accessibility
- Over 70% of Indonesians are using the internet. A higher internet penetration emphasizes the need for digital transformation in business strategies.
- Digital consulting can guide enterprises in adapted solutions. Exploring tailored strategies enables sustained growth and outshines competitors.
Expansive E-commerce Growth
- The e-commerce market in Indonesia exceeded $33 billion. This surge means businesses must adapt rapidly to leverage digital advantages or risk losing competition.
- Utilization of strategic consulting focuses enterprises on refining digital experiences, aligning with growing online customer bases and increased transaction efficiencies.
Potential Unlocked by Technological Adoption
- With approximately 50% of businesses leveraging technology, those excelling are growing faster, highlighting an untapped potential market exceeding half of Indonesian businesses.
- Harnessing the particular strategies accentuates a dynamic roadmap toward multisectoral expansion where technology elevates performance and innovation.
Digital Transformation Boosts GDP Prospects
- Indonesia is targeting a digital economy contributing up to 25% of its GDP. Comprehensively embracing digital consulting enhances corporate influence in national development.
- Expanding consulting's directives results in robust frameworks that channel competitive readiness to consolidate business capabilities and scaleupplier versatility on a global stage.
Our Clients
We have worked with more than 2000 companies throughout various industries.









What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Business Plan & Feasibility Study for Non-Profit Organization
Client
A non-profit organization based in Geneva
Area
Southeast Asia
Expertise Scope
Feasibility Study, Business Plan Development, Market Analysis
Project Summary
Our team conducted a comprehensive feasibility study, analyzing market trends, potential target audiences, and competitors. We developed a detailed business plan outlining the platform's features, marketing strategies, and revenue streams. The study involved primary and secondary research, interviews with key stakeholders, and financial projections to support informed decision-making.
Outsourcing Partner Identification for 2D Animation Production in Southeast Asia
Client
A Japanese animation studio looking for an outsource partner in Southeast Asia
Area
Thailand, Vietnam, and Indonesia
Expertise Scope
Partner Identification and Outreach, Outsourcing Strategy and Vendor Selection
Project Summary
We assisted a Japanese animation studio to identify outsourcing partners for their 2D animation production in Thailand, Vietnam, and Indonesia. Over four months, we developed an extensive list of potential partners, shortlisted the top 10 companies per country, and contacted them through our network to explore partnership opportunities. We facilitated NDA signings and meetings with the most suitable candidates, and successfully identified prospects that met the client’s requirements.
YCP in Media











YCP Partner Septian talks on Asian Business Review about how regulatory and education gaps hinder the growth of halal startups.

Global Business Reports interviews YCP Partner Septian Waluyan on Indonesia's shifting market dynamics and investment potential.

IDX Channel features YCP Managing Partner Pilar Dieter and Partner Septian Waluyan on the role of commitment and technological advancements in reaching zero emissions.
Publications

How to Succeed in the Indonesian Skincare Market: A Guide for Brands
Indonesia’s skincare market has grown rapidly, driven by rising incomes, social media influence, and expanding retail channels. Young consumers shape demand, valuing halal and functional claims, while e-commerce leads sales. Success depends on clear segmentation, strong branding, and effective omnichannel strategies.

Opportunities in Indonesia's Dairy Farming Industry: The Lowland Advantage
Indonesia’s dairy industry faces a widening supply gap as domestic milk production lags rising demand. Lowland dairy farming and integrated production models offer pathways to expand capacity, supported by policy shifts that encourage private investment. Climate adaptation, farm management, and execution capability are central to success.

Indonesia's Net Zero Emissions Journey: The Impact of Clean Energy Targets on the Oil & Gas Industry
Indonesia’s oil and gas sector faces declining economic contribution but rising emissions, intensifying pressure to pursue net zero strategies. Meeting national targets will require operational changes, low-carbon collaboration, and value-chain transformation, despite barriers such as high costs, capability gaps, and regulatory uncertainty.

Indonesia's Petrochemical Future: The Next Growth Frontier
Indonesia’s petrochemical sector is strategically important but import dependent. Rising domestic demand, abundant resources, and sustainability-linked pathways create an opportunity to build regional leadership. Realizing this potential will require policy clarity, competitive energy pricing, and coordinated public–private investment.
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe, Asia, Middle East, Africa, North America, South America
Past Experience:
Arthur Andersen, Advancy

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL

Karambir Anand
Managing Partner
Nationality: Indian
Region Coverage:
ASEAN, China, India, United States, Europe, Australia
Past Experience:
EY-Parthenon, McKinsey & Company

Septian Waluyan
Partner
Nationality: Indonesian
Region Coverage:
Asia, Europe
Past Experience:
Bayer, Philips

Dhendy Rizki Fadhillah
Partner
Nationality: Indonesian
Region Coverage:
Asia, Middle East, Africa
Past Experience:
PwC, ALTAMIS Intelligence & Excellence

Ashish Sharma
Managing Partner
Nationality: Indian
Region Coverage:
Europe, Southeast Asia, Far East, Central Asia and India
Past Experience:
Arthur D. Little, Booz & Company, and McKinsey & Company
Talk to Our New Business Strategy & Development Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

