
YCP Sales Channel Strategy Experts in Indonesia

Indonesia's market presents vast business potential, ripe for exploring by companies across industries.
Barriers such as complex regulations and varied distribution networks challenge Sales Channel Strategy in Indonesia.
A consulting firm with deep Sales Channel Strategy experience in Indonesia is vital. YCP stands as the premier provider.

YCP in Numbers
Navigate and Succeed: Indonesia Sales Channel Strategy at Your Service
YCP specializes in tailoring Sales Channel Strategies for thriving in Indonesia's diverse market. We leverage local insights to optimize our clients' distribution and sales pathways.
Our approach in Indonesia focuses on understanding cultural nuances that influence consumer behavior. By aligning sales channels with these insights, YCP ensures clients effectively reach their target audience.
YCP's expertise in navigating Indonesia's regulatory landscape for sales channels empowers clients to capitalize on market opportunities while mitigating risks, driving sustainable growth.
Our Industries












Dominate Indonesia Through Sales Channel Strategy
Rapid rise of digital commerce in Indonesia
- Indonesia's digital commerce revenue is projected to hit USD$90 billion by 2025. Such immense growth demands businesses redefine their sales channels quickly.
- As more customers shift online, optimizing sales channel strategy becomes critical for firms wanting efficient market penetration and competitive positioning.
Changing customer behavior & the on-demand economy
- Over 30% of Indonesia's population has adopted on-demand services, influencing businesses to upgrade and diversify their sales distribution modalities expediently.
- The demand for convenience-oriented services has risen, encouraging companies to realign their strategies with the evolving consumer expectations of speed and reliability.
Expanding across Southeast Asian markets
- Southeast Asia, inclusive of Indonesia, holds a combined GDP of over $3 trillion, offering vast opportunities for cross-border sales growth and enhanced revenue streams.
- Exploring these markets opens doors for cross-cultural collaboration and leveraging regional integration policies to build stronger, transnational business affiliations.
Harnessing advancements in tech innovation
- In Indonesia, tech start-ups have seen year-on-year growth rates upwards of 35%, showcasing trends ripe for integrating state-of-the-art technologies into sales core.
- By capitalizing on modern technology, such businesses can improve efficiency, elevate user engagement, and anticipate faster upticks in their sales conversion rates.
Our Clients
We have worked with more than 2000 companies throughout various industries.








What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
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Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Country Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Takahiro Okawa
Partner
Nationality: Japanese
Country Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten

Septian Waluyan
Partner
Nationality: Indonesian
Country Coverage:
Indonesia, Singapore, The Netherlands
Past Experience:
Bayer, Philips

Jatin Gulati
Partner
Nationality: Indian
Country Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Country Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy

Dhendy Rizki Fadhillah
Partner
Nationality: Indonesian
Country Coverage:
"Indonesia, Vietnam, Thailand, Kuwait, Qatar, Oman, South Africa, Madagascar."
Past Experience:
PwC, ALTAMIS Intelligence & Excellence
Talk to Our Sales Channel Strategy Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus