Japan Branding Consulting

YCP provides expert branding consulting services in Japan, helping businesses across Asia enhance their brand identity. Trust YCP for unparalleled consulting service.

Japan Branding Consulting

YCP Solidiance Branding Experts in Japan

Branding experts in Japan

Japan offers vast business opportunities, being a market ripe for innovative branding strategies.

However, launching a branding initiative in Japan faces cultural nuances and stringent marketing regulations.

YCP excels in navigating these challenges, making us Japan's premier branding consultancy with unmatched local expertise.

YCP in Numbers

YCP Holdings
Projects across Asia
Offices
Portfolio Businesses
Professionals

Navigate and Succeed: Japan Branding at Your Service

YCP thrives in elevating brands in Japan, leveraging unique market insights to craft strategies that resonate locally, ensuring clients achieve unparalleled growth.

Our expertise in Japan's diverse market landscape allows us to tailor branding strategies that align with cultural nuances, driving strong brand engagement and loyalty.

With YCP's guidance, companies can navigate Japan's competitive landscape effectively, transforming their brand into a household name through innovative and culturally aware strategies.

Our Industries

Aerospace & Defense

Automotive & Mobility

Energy & Natural Resources

Construction & Infrastructure

Consumer & Retail

Financial Services

Healthcare

Industrials

Private Equity & Principal Investors

Public Sector

Transportation & Logistics

Technology Media & Telecommunications

Dominate Japan Through Branding

Rising competition necessitates strategic branding

  • With 70% of Japanese consumers prioritizing local brands, businesses face stiff competition. Strategic branding is essential in distinguishing offerings from others.
  • An effective branding can open doors to pervasive market reach and foster customer loyalty, creating room for growth amid fierce competition.

Understanding local market enhances brand positioning

  • 35% of Japanese companies struggle in market understanding affecting branding performance. Proper expertise can lead to stronger market positioning.
  • By gaining profound insights into market trends and consumer behaviors, brands can solidify their presence, expertly tailoring offers that resonate well.

Digital transformation opens new branding horizons

  • Japan's digital penetration is at 92%, presenting vast market opportunities online. Leveraging digital platforms is no longer optional but an essential.
  • Digital brands that adopt innovative and creative digital branding tactics may access immense market segments, enhancing visibility substantially.

Brand-expertise equips global market expansion

  • 82% of Japanese brands eager for global reviews pivot towards effective branding. Policies aligning global and local branding counselors for expansion.
  • Honed strategies in branding pave the pathway to ready facilitation in cross-border market initiation, embedding a stronghold presence through strategic influence.

Our Clients

We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us

"During the course of the process, I found YCP Solidiance highly capable to support Toyota to better understand “ASEAN countries”. We usually work with Japanese consulting company and from their report, we can be a “book smart” but can’t have a clear picture of what’s going on in the real market. The project with YCP Solidiance brought us “real market experience”. YCP Solidiance's local consultants got their hands dirty in the marketplace with me. This approach enabled me to understand critical consumer insights behind data. I found it very valuable experience. Thank you very much."

Toyota Motor Corporation

Global Insights Manager

Toyota Motor Corporation

"We are very happy with the projects handled by YCP Solidiance for Saint-Gobain. The YCP Solidiance teams have been fully engaged and have shown real professionalism. They understood our needs and completely fulfilled our expectations. Thanks to a step by step process, many interactions were possible between YCP Solidiance and our company, and their team reacted with the right flexibility and pace. The studies conducted by YCP Solidiance delivered very practical recommendations and valuable conclusions for us. We definitely recommend YCP Solidiance."

Saint Gobain

Global Marketing Director

Saint Gobain

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

Corporate Website and Recruitment Website

Client

A Japanese multi-service provider

Area

Japan

Expertise Scope

Strategic Marketing

Project Summary

Our client sought our help in revamping their corporate and recruitment websites in line with the latest industry trends. We provided updated wireframes, aligning with trends and brand guidelines to boost lead generation and attract new talent.

E-Commerce Website Development

Client

A Japanese medical equipment manufacturer

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client needed support tapping into the Southeast Asian market and building an e-commerce channel.​ We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.

YCP in Media

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YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Publications

Demand Forecasting Based on Operational Diagnosis and its Contribution to Management
Supply Chain Environmental Changes and Future Demand Forecasts
Environmental response and corporate issues in the chemical industry
Issues in safety management and technology utilization

Meet Our Experts

Establish industry dominance with our experts and partners

Shingo Kasumoto

Shingo Kasumoto

Managing Partner, Interactive Solutions Division CEO

L.L.B., Kyoto University

eunic

Eunice Maximo

Partner

Bachelor of Fine Arts from University of the Philippines Diliman

koichi sonoda

Koichi "Sonochan" Sonoda

Partner

MBA, IMD - International Institute for Management Development

natsumi horikawa

Natsumi Horikawa

Partner

BA from Dokkyo University

Talk to Our Branding Experts

Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.

YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:

  • YCP Solidiance
  • YCP Auctus
  • YCP Consus