
YCP Consumer Products Experts in Japan

In Japan, the Consumer Products sector is evolving with technology and shifting consumer preferences.
YCP leverages its global expertise to navigate FMCG challenges in Japan, offering tailored consulting solutions.
As a trusted partner, YCP is dedicated to empowering Consumer Goods businesses to achieve sustainable success.

YCP in Numbers
Unlocking Potential: Your Path to Excellence with Japan's Consumer Products Professionals
In Japan's diverse consumer products landscape, YCP excels in navigating market intricacies to drive growth for clients.
Understanding evolving Japanese consumer preferences is crucial. YCP offers bespoke strategies to capitalize on these trends.
YCP's deep industry insights and local expertise position clients to effectively tackle challenges and seize opportunities in Japan.
Our Services
Marketing & Sales
Elevate your Marketing & Sales in Japan with YCP's expert consulting.
- Branding & Brand Management
- Product & Portfolio Management
- Pricing
- Digital Marketing
- E-commerce
- Customer Experience
- Sales Channel Strategy
- Digital Sales
Operations
Optimizing operations for Japan's consumer product leaders with strategic insights.
- Project Management Office (PMO)
- Growth Strategy Implementation
- Operation Transformation
- Manufacturing
- Organization Design
Supply Chain Management
Streamlining Japan's consumer products supply chains with bespoke strategies.
- Supply Chain
- Digital Supply Chain
- Procurement
- Logistics
M&A, Transactions, and PMI
Guiding seamless M&A and PMI in Japan's consumer sector with unmatched expertise.
- M&A Strategy
- Divesstiture/Curb-out Strategy
- M&A Target Scouting
- Buyer/Investor Search
- Commercial Due Diligence
- M&A Execution (Buy-side & Sell-side Financial Advisory)
- Valuation
- Post-Merger Integration (PMI)
- Value Creation
- IPO PMO
- Joint Venture
- Corporate Venture Capital
Strategy
Harnessing deep insights into Japan's consumer market to sculpt strategic growth paths.
- Business Strategy
- Corporate Finance
- Growth Opportunity Identification
- New Business Development
- Organization Strategy
- Enterprise Risk Management
- Asset/Project Risk Management
- Digital Strategy
- Strategic Partnership & Channel Strategy
Digital Transformation
Driving Japan's consumer products into the digital future with strategic insights.
- DX Vision
- Digital Roadmap
- CIO/CDO Support
- System Architecture Design
- DX PMO
- Artificial Intelligence (AI)
- Robotic Process Automation (RPA)
- Big Data Analysis
- IT Organization Design & Restructuring
- IT Portfolio Management
- Off-shore Development Centre Set-up
Public Services
Elevate your public services in Japan with YCP's tailored consulting solutions.
- Economic Development
- Public Policy Development
- E-Governance
Sustainability
Guiding Japan's consumer products towards sustainable growth with expertise.
- Sustainability Strategy & Implementation
- Double Materiality
- Decarbonization & Net-Zero Strategy
- Climate Change Risks and Opportunities
- Sustainability Due Diligence
- Supply Chain Assessment
- ESG Reporting
- Investor Relations & Fundraising
- Organization & Governance Design
Market Research
Specializing in Japan's market research, YCP offers deep insights into consumer products trends.
- Market Landscape
- Market Size
- Industry Structure and Trend
- Competitive Benchmark
- Business Partner Search & Screening
- B2B/B2C Customer Survey
- Consumer Research
Navigating Consumer Products Sector in Japan
Economic Slowdown Bars Market Expansion
- The Japanese consumer products sector has faced a slowdown, with annual growth rates dipping from 2.1% to just 0.5% in the past two years, hindering overall market progress.
- Innovation geared towards efficiency, leveraging technology for resilience while targeting Generation Z's burgeoning $229 billion market can buffer impact.
Aging Population Narrows Consumer Base
- Japan's shrinking and aging populace contributes to a 15% decline in domestic consumer demand within a decade, focusing mainly on essentials over other offerings.
- Crafting product lines toward health-centric and smart-living products may tap into the $40 billion elderly sector's market potential, promoting inclusive growth.
Proliferation of E-Commerce Platforms
- With 89 million active e-commerce users, Japan saw online retail sales reach $150 billion, opening doors for consumer products innovation and accessibility.
- Tailored online experience capitalizing on detailed consumer analytics suggests avenues of growth, notably amid younger shopper preferences and increased digital literacy.
Corporate Sustainability Trends Gain Traction
- Consumer products manufacturers have increased sustainability-focused practices by 30% recently, mirroring prevalent market and consumer inclinations.
- Highlighting sustainability within strategic goals can broaden collaboration horizons emerging within a projected $12 billion green consumer sector searching for authentic influence.
Our Clients
We have worked with more than 2000 companies throughout various industries.










What Our Clients Say About Us
"During the course of the process, I found YCP highly capable to support Toyota to better understand “ASEAN countries”. We usually work with Japanese consulting company and from their report, we can be a “book smart” but can’t have a clear picture of what’s going on in the real market. The project with YCP brought us “real market experience”. YCP's local consultants got their hands dirty in the marketplace with me. This approach enabled me to understand critical consumer insights behind data. I found it very valuable experience. Thank you very much."
Global Insights Manager
Toyota Motor Corporation
"I would like to extend my appreciation to YCP and your team for the marvelous work performed during the course of the project. We wish to work with you again very soon. "

General Manager GCC
Zamil Steel
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
M&A Target Analysis and Engagement Strategy Development in Japan
Client
A global leader in apparel manufacturing based in India
Area
Japan
Expertise Scope
M&A Target Analysis, Communication Planning, Engagement Facilitation
Project Summary
Our team conducted analysis and validation on the M&A target company list specified by the client, wherein we assisted in initiating conversations with up to 10 target companies. Our approach included understanding the client's M&A strategy, developing communication plans for engagement with target companies, performing in-depth analysis and validation of the target list, and approaching these companies using appropriate methods.
Divestiture Advisory and IPO Preparation for Non-Nicotine Vape Brand
Client
A large Japanese non-nicotine vape brand
Area
Japan
Expertise Scope
Divestiture and IPO Advisory, Financial Valuation
Project Summary
We assisted a Japanese non-nicotine vape brand in divesting founder shares to invest in other businesses. Over 10 months, we conducted financial projections, DCF analysis, and IPO advisory. We prepared an information memorandum, performed due diligence, developed market forecasts, and identified potential buyers for trade sale or private placement. Our efforts led to meetings with top industry players, including Big Tobacco, and identified the best exchange for the client’s listing plans.
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Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Leon Cheng
Partner
Nationality: Chinese
Country Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Mehdi Jaouadi
Partner
Nationality: French
Country Coverage:
Thailand, France, UK, Mexico, Myanmar, Cambodia, Laos.
Past Experience:
METRO AG, L'Oréal

Shinjiro Sameshima
Partner
Nationality: Japanese
Country Coverage:
Japan
Past Experience:
UBS

Takanori Ono
Managing Partner
Nationality: Japanese
Country Coverage:
Japan
Past Experience:
Cisco, KPMG

Kana Iikura
Partner
Nationality: Japanese
Country Coverage:
Japan, Philippines, Nigeria, Kenya, UK, USA
Past Experience:
KPMG AZSA

Masa Matsuoka
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, China, Europe
Past Experience:
Nomura Research Institute, UBS Securities Japan
Talk to Our Consumer Products Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus