
YCP Digital Commerce Experts in Japan

Japan's market offers vast business potential for digital commerce, promising growth and opportunities.
However, Japan presents unique barriers such as language, local consumer preferences, and regulatory challenges for digital commerce entrants.
Recognizing the need for deep digital commerce understanding in Japan, YCP stands out as the premier consulting firm to navigate this complex market.

YCP in Numbers
Navigate and Succeed: Japan Digital Commerce at Your Service
YCP specializes in elevating the digital commerce landscape in Japan. We leverage local insights to optimize your online presence, unlocking new growth avenues.
Our tailored strategies in Japan's unique digital market ensure your brand stands out. YCP empowers clients to navigate the complexities of e-commerce, fostering unparalleled success.
With a deep understanding of Japan's digital trends, YCP crafts solutions that resonate with local consumers. We’re committed to transforming your digital journey, driving remarkable results.
Our Industries












Dominate Japan Through Digital Commerce
Rising E-commerce Trend in Japan
- Digital commerce sales in Japan skyrocketed to $178 billion in 2022, a number expected to influence and change the dynamics for businesses in retail across sectors.
- This significant increase underscores the need for retailers to innovate, optimize online presence, and adopt current technologies to stay competitive and capture market share.
Government Endorsements Accelerating Growth
- With new policies encouraging digital transformation, 70% of Japanese businesses report an increased push towards utilizing these strategies effectively.
- Harnessing this governmental support, companies must aim to establish solid digital footprints while leveraging insights from ongoing policy shifts to ensure maximum efficiency and innovation.
Expanding Customer Reach through Global Markets
- Business involvement in online retail enables access to over 116 million Japanese internet users, maximizing domestic reach by blending traditional and digital channels.
- Consequently, expanding into global markets becomes feasible, facilitating an opportunity for Japanese enterprises to tap into a wider array of networks and demographics.
Technological Advancements Enabling Evolution
- AI integration in digital commerce is pivotal, improving operational efficiency and personalized shopping habits for Japanese consumers.
- Tech innovations foster insightful decision-making capabilities, allowing businesses to drive agile, customer-centric models that resonate in the fast-paced Japanese market.
Our Clients
We have worked with more than 2000 companies throughout various industries.










What Our Clients Say About Us
"During the course of the process, I found YCP highly capable to support Toyota to better understand “ASEAN countries”. We usually work with Japanese consulting company and from their report, we can be a “book smart” but can’t have a clear picture of what’s going on in the real market. The project with YCP brought us “real market experience”. YCP's local consultants got their hands dirty in the marketplace with me. This approach enabled me to understand critical consumer insights behind data. I found it very valuable experience. Thank you very much."
Global Insights Manager
Toyota Motor Corporation
"I want to take a few minutes to thank you and your organization for their assistance with our industrial hydraulic market opportunity study. YCP’s experience in our served markets, thoroughness of research, and practical approach to strategic acquisition targeting make for a winning combination. Your firm felt like a true extension of our business, something unique relative to other consulting organizations we have worked with in the past. I particularly appreciate the heavy focus on primary research and personally valued the dedicated time you provided during our engagement. We learned more about the market, our competitors, and our own business. Your portfolio of work demonstrates your team’s capability and I would like to add my personal testimonial to anyone considering a project with YCP. The common-sense approach, personal attention, and final output add up to one of the best values I have seen. "

Executive Vice President – Industrial & Energy Segments
Actuant Corporation
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Corporate Website and Recruitment Website
Client
A Japanese multi-service provider
Area
Japan
Expertise Scope
Strategic Marketing
Project Summary
Our client sought our help in revamping their corporate and recruitment websites in line with the latest industry trends. We provided updated wireframes, aligning with trends and brand guidelines to boost lead generation and attract new talent.
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Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Leon Cheng
Partner
Nationality: Chinese
Country Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Mehdi Jaouadi
Partner
Nationality: French
Country Coverage:
Thailand, France, UK, Mexico, Myanmar, Cambodia, Laos.
Past Experience:
METRO AG, L'Oréal

Shinjiro Sameshima
Partner
Nationality: Japanese
Country Coverage:
Japan
Past Experience:
UBS

Takanori Ono
Managing Partner
Nationality: Japanese
Country Coverage:
Japan
Past Experience:
Cisco, KPMG

Kana Iikura
Partner
Nationality: Japanese
Country Coverage:
Japan, Philippines, Nigeria, Kenya, UK, USA
Past Experience:
KPMG AZSA

Masa Matsuoka
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, China, Europe
Past Experience:
Nomura Research Institute, UBS Securities Japan
Talk to Our Digital Commerce Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus