Japan Market Research Consulting
YCP excels in Japan Market Research Consulting, helping clients thrive in Japan's competitive industries through comprehensive consulting services. With over a decade of experience, YCP offers hands-on support that provides deep insights and strategic guidance tailored to the unique dynamics of Japan.
YCP in Numbers
With Japan's consumer trends evolving rapidly each year,
85%
of firms admit local market research is vital for product success*—making expert partnership essential.
Source: Statista, 2024
YCP Market Research Experts in Japan
The economic and technological landscapes in Japan are rapidly evolving, and industries must capitalize on efficient market research consulting to navigate these changes successfully. With the growing competition and unique market conditions, a dependable market research consulting provider becomes essential for staying ahead in the dynamic Japanese market.
YCP, staffed with a vast network of global professionals, has established itself as a leader in market research consulting in Japan. Through our deep industry insights and robust methodology, we have consistently enabled clients to overcome market barriers, successfully penetrate and expand in diverse Japanese sectors, offering unparalleled hands-on guidance tailored to each client's unique needs.
YCP stands out as a trustworthy market research consulting partner for businesses seeking sustainable growth in Japan. Our proven track record and expert knowledge position us as the optimal choice for companies aiming to excel in this competitive market.
Navigate and Succeed:
Japan Market Research at Your Service
Market Landscape
Expertise in analyzing Japan's market trends & consumer behavior to guide strategic planning.
Market Size
Tailor market size insights for Japan, aiding firms in strategic planning and investment decisions.
Industry Structure and Trend
Expertise in Japan's market trends, aiding clients to navigate industry structures for strategic growth.
Competitive Benchmark
We analyze competitors in Japan to gain insights, helping businesses strategize and outperform in their sector.
Business Partner Search & Screening
Specializing in Japan, we connect firms with ideal partners, ensuring a perfect match through meticulous screening.
B2B/B2C Customer Survey
Specializing in Japan's market, we craft B2B/B2C surveys to understand customer preferences, aiding in informed business decisions.
Our Industries
Dominate Japan Through Market Research
Significant Economic Shift in Japan
- Market research indicates a shift with 45% deja exports. For companies, aligning strategies proactively ensures they meet evolving consumer expectations.
- Predicting trends requires leveraging insights into consumer appetite for sustainability, aiding businesses in adapting offerings for a competitive advantage.
Digital Transformation Acceleration within Industries
- Industries in Japan report updated tech by 65%, leading to a push for substantial research changes necessary for survival in this evolving competitive scene.
- Profitability can expand significantly by integrating data digital tools tailored specifically to streamline operations and understanding consumer engagement patterns.
Untapped Consumer Segments Demand Focus
- 49% of potential consumer sectors remain unmapped. To unlock valuable engagement opportunities, meticulous market insights are essential.
- Leveraging detailed market analytics, businesses focus marketing tendencies toward targeting less-active segments and engage with those customer bases fluently.
New-Product Development Strategizing Gains Importance
- Discoveries on 34% product trial growth urge innovation adaptation continuously to meet rising consumer enthusiasm.
- Enhancing success stakeholders invest more in product-life knowledge avenues and forge partnerships that hasten development cycles transparently aligning creation.
Our Clients
We have worked with more than 2000 companies throughout various industries.
What Our Clients Say About Us
"During the course of the process, I found YCP highly capable to support Toyota to better understand “ASEAN countries”. We usually work with Japanese consulting company and from their report, we can be a “book smart” but can’t have a clear picture of what’s going on in the real market. The project with YCP brought us “real market experience”. YCP's local consultants got their hands dirty in the marketplace with me. This approach enabled me to understand critical consumer insights behind data. I found it very valuable experience. Thank you very much."
Global Insights Manager
Toyota Motor Corporation
"I am very satisfied with YCP's work on competitors benchmarking analysis project in the Automotive Glass industry. The team fully understood the project background and objectives, and their output surely met our expectations. Although there were some challenges in collecting detailed information given this is a highly specialized industry, their analytical framework and logical approach made this project a great success. I also found the discussion with their local consultants very valuable. This gave me lots of useful insights to pursue the project. I would like to work with YCP on my next project. "
Senior Sales & Marketing Center Manager Automotive Glass Division
Asahi Glass Group
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Project Management Office (PMO) for CE 2.0 Implementation in Automotive & Mobility
Client
An International automotive and mobility manufacturer
Area
Japan
Expertise Scope
Market Landscape Analysis, Competitor Capabilities, Sales Channel Strategy
Project Summary
Our team conducted comprehensive primary and secondary research, engaging with over 50 key stakeholders, including automotive OEMs, bus builders, dealers, and competitors. These interviews provided our client with insights into the market landscape, key product segments, pricing structures, competitors’ capabilities, and major accounts. We also performed a detailed analysis of the sales channels, leading to tactical recommendations for the client.
Understanding Application Markets for Paint Solutions
Client
A leading paints and coatings company
Area
Greater China, Japan
Expertise Scope
Macroeconomic Research, Market Forecasting, Strategic Recommendations
Project Summary
Our team conducted research from a macroeconomic perspective, focusing on the development of downstream application segments for the client. The study covered the industry’s development history, revenue changes, key customer brands in the market, and growth drivers for the next five years. Through a comprehensive analysis of market factors, we forecasted the development prospects of the segmented market and provided corresponding assumptions and recommendations to support the strategic collaboration.
YCP in Media
Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.
At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.
Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications
オペレーション診断に基づく 需要予測高度化の方向性と 経営貢献
不確実性の高い環境下では、需要予測はS&OPを支える戦略的なケイパビリティとなっています。予測精度は、システムやモデルの高度化だけでなく、プランナーのスキルや組織文化にも左右されます。診断フレームワークを活用することで、改善すべきポイントを的確に特定し、意思決定の俊敏性を高めることが可能となります。
サプライチェーンの環境変化と これからの需要予測
世界のサプライチェーンは、混乱リスクの高まり、サステイナビリティへの要請、地政学的リスクの顕在化に直面しており、リーン型モデルの限界が明らかになりつつあります。本ホワイトペーパーでは、レジリエンスとアジリティをサプライチェーン・マネジメント（SCM）の中核的な目的として位置付けています。あわせて、AIを活用した可視性の向上、需要予測の高度化、ならびに精度そのものではなく意思決定の実効性に重点を置いたS&OPの重要性を示しています。
安全管理における課題と テクノロジー活用
化学産業における環境対応と企業課題
環境規制の強化とサステイナビリティに対する期待の高まりを背景に、化学業界への圧力は一段と強まっています。大手企業は規制対応を差別化の機会として捉える一方で、中小企業にとってはコスト負担の増大が課題となっています。今後の長期的な競争力は、サプライチェーン全体での協業と、サステイナビリティを中核戦略に組み込めるかどうかに左右されると考えられます。
Meet Our Experts
Establish industry dominance with our experts and partners
Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs
Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting
Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL
Mehdi Jaouadi
Partner
Nationality: French
Region Coverage:
Asia, Europe, South America
Past Experience:
METRO AG, L'Oréal
Shinjiro Sameshima
Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
UBS
Takanori Ono
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
Cisco, KPMG
Kana Iikura
Partner
Nationality: Japanese
Region Coverage:
Asia, Africa, Europe, North America
Past Experience:
KPMG AZSA
Masa Matsuoka
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, Europe
Past Experience:
Nomura Research Institute, UBS Securities Japan
Talk to Our Market Research Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
