
YCP Product Development Experts in Japan

Japan's market offers vast business potential, ripe for innovative product development.
Entering Japan's product development sector poses unique challenges, including stringent regulations and cultural nuances.
A consulting firm with deep product development expertise in Japan is crucial. YCP stands as the premier provider in this market.

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Navigate and Succeed: Japan Product Development at Your Service
YCP's Product Development services empower businesses to thrive in Japan's competitive market, focusing on innovative and culturally aligned products.
Leveraging local insights and global expertise, YCP assists clients in navigating Japan's unique consumer landscape to ensure product success.
Our tailored approach in product development ensures that businesses not only enter, but also excel in the Japanese market, maximizing their growth potential.
Our Industries












Dominate Japan Through Product Development
Growing Demand for Innovative Products in Japan
- Japan ranks third globally in total R&D, 70% of companies expanding to competitive markets need advanced consulting to innovate effectively.
- With a focus on innovation, product development consultants ensure goods meet evolving consumer preferences, seamlessly enhancing market adaption.
Adaptation to Rapid Technological Changes
- Over 50% of Japanese businesses must adopt new tech to compete, consulting in product development keeps companies on the cutting edge.
- Developing governing expertise provides businesses with the agility to leverage new technologies, ensuring they remain competitive in fast-progressing markets.
Long-term Cost Efficiency through Expert Guidance
- Japanese firms save up to 30% on development costs, sharing tailored methodologies maximizes resource allocation effectively.
- Effective planning in product lifecycle fosters sustainable development while allowing firms to strategically utilize resources for project growth.
Enhanced Market Position through Collaborations
- 80% of start-ups see enhanced launch success with strategic collaborations in place, demonstrating the value of guided product development.
- Building collaborative networks early enables firms to integrate valuable insights, further advancing product acceptance and market penetration exactly.
Our Clients
We have worked with more than 2000 companies throughout various industries.










What Our Clients Say About Us
"During the course of the process, I found YCP highly capable to support Toyota to better understand “ASEAN countries”. We usually work with Japanese consulting company and from their report, we can be a “book smart” but can’t have a clear picture of what’s going on in the real market. The project with YCP brought us “real market experience”. YCP's local consultants got their hands dirty in the marketplace with me. This approach enabled me to understand critical consumer insights behind data. I found it very valuable experience. Thank you very much."
Global Insights Manager
Toyota Motor Corporation
"I want to take a few minutes to thank you and your organization for their assistance with our industrial hydraulic market opportunity study. YCP’s experience in our served markets, thoroughness of research, and practical approach to strategic acquisition targeting make for a winning combination. Your firm felt like a true extension of our business, something unique relative to other consulting organizations we have worked with in the past. I particularly appreciate the heavy focus on primary research and personally valued the dedicated time you provided during our engagement. We learned more about the market, our competitors, and our own business. Your portfolio of work demonstrates your team’s capability and I would like to add my personal testimonial to anyone considering a project with YCP. The common-sense approach, personal attention, and final output add up to one of the best values I have seen. "

Executive Vice President – Industrial & Energy Segments
Actuant Corporation
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Corporate Website and Recruitment Website
Client
A Japanese multi-service provider
Area
Japan
Expertise Scope
Strategic Marketing
Project Summary
Our client sought our help in revamping their corporate and recruitment websites in line with the latest industry trends. We provided updated wireframes, aligning with trends and brand guidelines to boost lead generation and attract new talent.
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Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Leon Cheng
Partner
Nationality: Chinese
Country Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Mehdi Jaouadi
Partner
Nationality: French
Country Coverage:
Thailand, France, UK, Mexico, Myanmar, Cambodia, Laos.
Past Experience:
METRO AG, L'Oréal

Shinjiro Sameshima
Partner
Nationality: Japanese
Country Coverage:
Japan
Past Experience:
UBS

Takanori Ono
Managing Partner
Nationality: Japanese
Country Coverage:
Japan
Past Experience:
Cisco, KPMG

Kana Iikura
Partner
Nationality: Japanese
Country Coverage:
Japan, Philippines, Nigeria, Kenya, UK, USA
Past Experience:
KPMG AZSA

Masa Matsuoka
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, China, Europe
Past Experience:
Nomura Research Institute, UBS Securities Japan
Talk to Our Product Development Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus