
YCP Restaurant Experts in Japan

In Japan, the F&B industry faces unique challenges, requiring innovative solutions to thrive.
YCP, a leading consulting firm, employs global experts to transform Japan's restaurant landscape, offering unparalleled insight and tailored strategies.
As your trusted partner, YCP is committed to elevating your restaurant business in Japan to new heights with our comprehensive consulting services.

YCP in Numbers
Unlocking Potential: Your Path to Excellence with Japan's Restaurant Professionals
In Japan's competitive restaurant industry, YCP offers strategic insights to stand out and grow.
With extensive experience in the Japanese market, we help clients optimize operations and costs.
Our services include market analysis and customer trends to ensure success in Japan's dining scene.
Our Services
Marketing & Sales
Revitalize your restaurant in Japan with YCP's tailored Marketing & Sales strategies.
- Branding & Brand Management
- Product & Portfolio Management
- Pricing
- Digital Marketing
- E-commerce
- Customer Experience
- Sales Channel Strategy
- Digital Sales
Operations
Elevate your restaurant's operations in Japan with YCP's expert consulting services.
- Project Management Office (PMO)
- Growth Strategy Implementation
- Operation Transformation
- Manufacturing
- Organization Design
Supply Chain Management
Optimize your supply chain for Japan's market, enhancing efficiency & reducing costs.
- Supply Chain
- Digital Supply Chain
- Procurement
- Logistics
M&A, Transactions, and PMI
Expert M&A, Transactions, and PMI guidance for Japan's restaurant sector.
- M&A Strategy
- Divesstiture/Curb-out Strategy
- M&A Target Scouting
- Buyer/Investor Search
- Commercial Due Diligence
- M&A Execution (Buy-side & Sell-side Financial Advisory)
- Valuation
- Post-Merger Integration (PMI)
- Value Creation
- IPO PMO
- Joint Venture
- Corporate Venture Capital
Strategy
YCP fine-tunes restaurant strategies in Japan, boosting growth and innovation.
- Business Strategy
- Corporate Finance
- Growth Opportunity Identification
- New Business Development
- Organization Strategy
- Enterprise Risk Management
- Asset/Project Risk Management
- Digital Strategy
- Strategic Partnership & Channel Strategy
Digital Transformation
Elevate your restaurant in Japan with YCP's cutting-edge digital transformation solutions.
- DX Vision
- Digital Roadmap
- CIO/CDO Support
- System Architecture Design
- DX PMO
- Artificial Intelligence (AI)
- Robotic Process Automation (RPA)
- Big Data Analysis
- IT Organization Design & Restructuring
- IT Portfolio Management
- Off-shore Development Centre Set-up
Public Services
Optimizing Japan's dining landscape with bespoke Public Services insights.
- Economic Development
- Public Policy Development
- E-Governance
Sustainability
YCP provides tailored sustainability strategies for Japan's restaurant sector.
- Sustainability Strategy & Implementation
- Double Materiality
- Decarbonization & Net-Zero Strategy
- Climate Change Risks and Opportunities
- Sustainability Due Diligence
- Supply Chain Assessment
- ESG Reporting
- Investor Relations & Fundraising
- Organization & Governance Design
Market Research
Boost your restaurant business in Japan with our expert market research insights.
- Market Landscape
- Market Size
- Industry Structure and Trend
- Competitive Benchmark
- Business Partner Search & Screening
- B2B/B2C Customer Survey
- Consumer Research
Navigating Restaurant Sector in Japan
Increasing Operational Costs in Restaurants
- Offset by inflation, operational costs reached a high mark of 12% growth annually, making it challenging for restaurants to maintain profit margins in Japan.
- To mitigate rising operational costs, diversifying supply sources and optimizing menu pricing can be strategically employed alongside exploring technological solutions.
Labor Shortages Impacting Restaurant Service
- The Japanese restaurant industry faces a labor shortage with a deficit predicted to hit approximately 40% in coming years due to aging demographics.
- Adopting automation and flexible workspace policies can alleviate the workforce issue by enhancing productivity and attracting young talent in the restaurant sector.
Tourism Boom Spurs Restaurant Demand Growth
- With international tourism flourishing, restaurant demand is projected to grow 15% annually, offering expansive opportunities for entrepreneurial endeavors.
- Executives can capitalize on amplified tourist influx by incorporating diverse multilingual services and investing in technology to ensure quality and seamless service experience.
Adapting to Japanese Culinary Technology
- Japanese culinary tech innovations see an upward trend expected to grow 10% annually, presenting an innovative landscape for ambitious restaurateur to experiment within.
- By integrating cutting-edge culinary tech, notable improvements can be made in service efficiency, promoting both sustainability and customer exploration in a dynamic market.
Our Clients
We have worked with more than 2000 companies throughout various industries.










What Our Clients Say About Us
"During the course of the process, I found YCP highly capable to support Toyota to better understand “ASEAN countries”. We usually work with Japanese consulting company and from their report, we can be a “book smart” but can’t have a clear picture of what’s going on in the real market. The project with YCP brought us “real market experience”. YCP's local consultants got their hands dirty in the marketplace with me. This approach enabled me to understand critical consumer insights behind data. I found it very valuable experience. Thank you very much."
Global Insights Manager
Toyota Motor Corporation
"I would like to extend my appreciation to YCP and your team for the marvelous work performed during the course of the project. We wish to work with you again very soon. "

General Manager GCC
Zamil Steel
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
M&A Target Analysis and Engagement Strategy Development in Japan
Client
A global leader in apparel manufacturing based in India
Area
Japan
Expertise Scope
M&A Target Analysis, Communication Planning, Engagement Facilitation
Project Summary
Our team conducted analysis and validation on the M&A target company list specified by the client, wherein we assisted in initiating conversations with up to 10 target companies. Our approach included understanding the client's M&A strategy, developing communication plans for engagement with target companies, performing in-depth analysis and validation of the target list, and approaching these companies using appropriate methods.
Divestiture Advisory and IPO Preparation for Non-Nicotine Vape Brand
Client
A large Japanese non-nicotine vape brand
Area
Japan
Expertise Scope
Divestiture and IPO Advisory, Financial Valuation
Project Summary
We assisted a Japanese non-nicotine vape brand in divesting founder shares to invest in other businesses. Over 10 months, we conducted financial projections, DCF analysis, and IPO advisory. We prepared an information memorandum, performed due diligence, developed market forecasts, and identified potential buyers for trade sale or private placement. Our efforts led to meetings with top industry players, including Big Tobacco, and identified the best exchange for the client’s listing plans.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Leon Cheng
Partner
Nationality: Chinese
Country Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Mehdi Jaouadi
Partner
Nationality: French
Country Coverage:
Thailand, France, UK, Mexico, Myanmar, Cambodia, Laos.
Past Experience:
METRO AG, L'Oréal

Shinjiro Sameshima
Partner
Nationality: Japanese
Country Coverage:
Japan
Past Experience:
UBS

Takanori Ono
Managing Partner
Nationality: Japanese
Country Coverage:
Japan
Past Experience:
Cisco, KPMG

Kana Iikura
Partner
Nationality: Japanese
Country Coverage:
Japan, Philippines, Nigeria, Kenya, UK, USA
Past Experience:
KPMG AZSA

Masa Matsuoka
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, China, Europe
Past Experience:
Nomura Research Institute, UBS Securities Japan
Talk to Our Restaurant Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus