
YCP in Numbers
In Japan, businesses face rising sustainability regulations, with compliance costs surging to
12%*
of company operating expenses, making expert local guidance essential to navigate the market.
Source: Nikkei, 2024
YCP Sustainability Experts in Japan
In Japan's competitive market, various industries face dynamic challenges that demand a reliable Sustainability Consulting provider. Businesses striving for market success increasingly view sustainability as a critical component, seeking expertise to navigate this complex landscape effectively.
YCP, equipped with a wealth of global professionals and deep-rooted understanding, stands as a key player in offering exceptional Sustainability Consulting. Our clients benefit from strategies designed to address market barriers, facilitate seamless entry, and foster sustainable growth across diverse sectors in Japan, guided by our hands-on approach and innovative insights.
YCP's impeccable track record makes it a trustworthy Sustainability Consulting partner for enterprises aspiring to thrive in Japan's market. Our adeptness in untangling complexities and delivering impactful solutions ensures your business stays ahead in the realm of sustainability.
Navigate and Succeed:
Japan Sustainability at Your Service
Sustainability Strategy & Implementation
We aid Japan's firms in crafting eco-strategies for long-term success & compliance.
Double Materiality
Expertise in Japan's double materiality, aiding firms in balancing financial & environmental impacts.
Decarbonization & Net-Zero Strategy
We aid firms in Japan to craft & implement strategies for reducing carbon footprints, aligning with global net-zero ambitions.
Climate Change Risks and Opportunities
Advising on climate risks, carbon neutrality strategies, and sustainability opportunities unique to Japan's market.
Sustainability Due Diligence
Optimizing business for sustainability in Japan with in-depth due diligence.
Supply Chain Assessment
Optimizing supply chains in Japan for efficacy and sustainability, tailoring solutions to enhance operational resilience.
ESG Reporting
Specializing in ESG Reporting in Japan, we align businesses with sustainability practices for enhanced global resonance.
Investor Relations & Fundraising
Maximizing investment for sustainable growth in Japan through strategic investor relations and efficient fundraising.
Organization & Governance Design
Enhance sustainability through strategic Organization & Governance Design with YCP's expertise, driving impactful results for Japan's leading firms.
Our Industries












Dominate Japan Through Sustainability
Increased Demand for Eco-Friendly Solutions
- 58% of Japanese consumers favor companies with strong sustainability measures. Businesses must adapt to this shift to maintain market relevance.
- Adapting to this trend can distinguish businesses from competitors. Implementing sustainable practices can attract eco-aware consumers, leading to improved brand loyalty.
Pressure Due to Regulatory Changes
- By 2025, new Japanese regulations target a 30% reduction in industrial emissions. Companies will need consulting to hively adapt their operations until compliant.
- Assistance in aligning operations with such policies is essential. This adjustment boosts compliance and opens channels for innovation and potentially cost efficiency.
Expanding Green Market Opportunities
- The introspection into sustainable practices has widened, with Japan's sustainable product market reaching $474 billion. Capitalizing on such growth promises profits.
- Utilizing sustainability consulting to tap into this flourishing market can yield a significant competitive edge, tailoring products to align with emerging consumer expectations.
Growth from Sustainable Tech Investments
- Japan sees a $38 billion opportunity in sustainable tech such as renewable energies. Pursuing these areas promises a diversification of traditional revenues.
- Directing attention to these emerging growth avenues ensures alignment with global standards, forecasting increased future profitability and international competitiveness.
Our Clients
We have worked with more than 2000 companies throughout various industries.










What Our Clients Say About Us
"During the course of the process, I found YCP highly capable to support Toyota to better understand “ASEAN countries”. We usually work with Japanese consulting company and from their report, we can be a “book smart” but can’t have a clear picture of what’s going on in the real market. The project with YCP brought us “real market experience”. YCP's local consultants got their hands dirty in the marketplace with me. This approach enabled me to understand critical consumer insights behind data. I found it very valuable experience. Thank you very much."
Global Insights Manager
Toyota Motor Corporation
"YCP impressed me most with their ability to get to the truth on some very specific questions, bringing a level of concreteness to the content that I’ve never seen from another consulting firm. Their work provided valuable analysis for decision-making. The team at YCP is efficient, insightful and fearless!"

General Manager for APAC & Director of Global Logistics and Material Handling Business Unit
Intralox
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Market Study and Opportunity Assessment for Plant-Based Protein Crops
Client
Global Ingredients Solutions Provider
Area
Asia Pacific
Expertise Scope
Market Analysis and Sizing
Project Summary
We conducted a comprehensive study to identify the most attractive sources for plant-based protein crops and assess demand within the APAC market. Our approach included in-depth industry analysis, market sizing, supplier mapping, and regional synthesis, providing the client with a clear understanding of market opportunities and the competitive landscape for plant-based proteins in the region.
Bid Strategy Development and Advisory Support for On-Shore Wind Energy Projects
Client
Renewable Energy Developer in Southeast Asia
Area
Southeast Asia
Expertise Scope
Renewable Energy Bid Strategy and Advisory, Financial Modeling
Project Summary
We supported the client in bidding for on-shore wind energy projects in the second phase of the GEAP. Our advisory services included reviewing the Terms of Reference and Auction Procedure, conducting analyses to shortlist wind sites, preparing an internal business plan, performing market scans and interloper analysis, developing financial models, and crafting a bid strategy to boost the client's competitiveness in securing these renewable energy projects.
YCP in Media











Our Group CEO Yuki Ishida and Managing Partner Karambir Anand shared insights at the ASEAN–Japan Young Business Leaders’ Summit.

At the Asian Power Summit 2025, our Director Harika G. led a session on Asia’s evolving energy mix.

Singapore Business Review featured Karambir Anand on Singapore’s expanding solar capacity and energy challenges.
Publications

オペレーション診断に基づく 需要予測高度化の方向性と 経営貢献
不確実性の高い環境下では、需要予測はS&OPを支える戦略的なケイパビリティとなっています。予測精度は、システムやモデルの高度化だけでなく、プランナーのスキルや組織文化にも左右されます。診断フレームワークを活用することで、改善すべきポイントを的確に特定し、意思決定の俊敏性を高めることが可能となります。

サプライチェーンの環境変化と これからの需要予測
世界のサプライチェーンは、混乱リスクの高まり、サステイナビリティへの要請、地政学的リスクの顕在化に直面しており、リーン型モデルの限界が明らかになりつつあります。本ホワイトペーパーでは、レジリエンスとアジリティをサプライチェーン・マネジメント(SCM)の中核的な目的として位置付けています。あわせて、AIを活用した可視性の向上、需要予測の高度化、ならびに精度そのものではなく意思決定の実効性に重点を置いたS&OPの重要性を示しています。

安全管理における課題と テクノロジー活用

化学産業における環境対応と企業課題
環境規制の強化とサステイナビリティに対する期待の高まりを背景に、化学業界への圧力は一段と強まっています。大手企業は規制対応を差別化の機会として捉える一方で、中小企業にとってはコスト負担の増大が課題となっています。今後の長期的な競争力は、サプライチェーン全体での協業と、サステイナビリティを中核戦略に組み込めるかどうかに左右されると考えられます。
Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, North America
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
Asia, North America
Past Experience:
Alaris Consulting

Leon Cheng
Partner
Nationality: Chinese
Region Coverage:
Asia, North America, South America
Past Experience:
EAC, DHL

Mehdi Jaouadi
Partner
Nationality: French
Region Coverage:
Asia, Europe, South America
Past Experience:
METRO AG, L'Oréal

Shinjiro Sameshima
Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
UBS

Takanori Ono
Managing Partner
Nationality: Japanese
Region Coverage:
Asia
Past Experience:
Cisco, KPMG

Kana Iikura
Partner
Nationality: Japanese
Region Coverage:
Asia, Africa, Europe, North America
Past Experience:
KPMG AZSA

Masa Matsuoka
Managing Partner
Nationality: Japanese
Region Coverage:
Asia, Europe
Past Experience:
Nomura Research Institute, UBS Securities Japan
Talk to Our Sustainability Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus

