
YCP Sustainability Experts in Japan

Japan presents significant business potential for sustainable practices, driven by its commitment to environmental stewardship.
Entering the Japanese sustainability market poses challenges, including navigating regulatory landscapes and cultural nuances.
YCP stands out as the premier sustainability consulting firm in Japan, boasting deep experience and a profound understanding of the local market.

YCP in Numbers
Navigate and Succeed:
Japan Sustainability at Your Service

Sustainability Strategy & Implementation
We aid Japan's firms in crafting eco-strategies for long-term success & compliance.

Double Materiality
Expertise in Japan's double materiality, aiding firms in balancing financial & environmental impacts.

Decarbonization & Net-Zero Strategy
We aid firms in Japan to craft & implement strategies for reducing carbon footprints, aligning with global net-zero ambitions.

Climate Change Risks and Opportunities
Advising on climate risks, carbon neutrality strategies, and sustainability opportunities unique to Japan's market.

Sustainability Due Diligence
Optimizing business for sustainability in Japan with in-depth due diligence.

Supply Chain Assessment
Optimizing supply chains in Japan for efficacy and sustainability, tailoring solutions to enhance operational resilience.

ESG Reporting
Specializing in ESG Reporting in Japan, we align businesses with sustainability practices for enhanced global resonance.

Investor Relations & Fundraising
Maximizing investment for sustainable growth in Japan through strategic investor relations and efficient fundraising.

Organization & Governance Design
Optimizing org structures in Japan to enhance governance & sustainability.
Our Industries












Dominate Japan Through Sustainability
Increased Demand for Eco-Friendly Solutions
- 58% of Japanese consumers favor companies with strong sustainability measures. Businesses must adapt to this shift to maintain market relevance.
- Adapting to this trend can distinguish businesses from competitors. Implementing sustainable practices can attract eco-aware consumers, leading to improved brand loyalty.
Pressure Due to Regulatory Changes
- By 2025, new Japanese regulations target a 30% reduction in industrial emissions. Companies will need consulting to hively adapt their operations until compliant.
- Assistance in aligning operations with such policies is essential. This adjustment boosts compliance and opens channels for innovation and potentially cost efficiency.
Expanding Green Market Opportunities
- The introspection into sustainable practices has widened, with Japan's sustainable product market reaching $474 billion. Capitalizing on such growth promises profits.
- Utilizing sustainability consulting to tap into this flourishing market can yield a significant competitive edge, tailoring products to align with emerging consumer expectations.
Growth from Sustainable Tech Investments
- Japan sees a $38 billion opportunity in sustainable tech such as renewable energies. Pursuing these areas promises a diversification of traditional revenues.
- Directing attention to these emerging growth avenues ensures alignment with global standards, forecasting increased future profitability and international competitiveness.
Our Clients
We have worked with more than 2000 companies throughout various industries.










What Our Clients Say About Us
"During the course of the process, I found YCP highly capable to support Toyota to better understand “ASEAN countries”. We usually work with Japanese consulting company and from their report, we can be a “book smart” but can’t have a clear picture of what’s going on in the real market. The project with YCP brought us “real market experience”. YCP's local consultants got their hands dirty in the marketplace with me. This approach enabled me to understand critical consumer insights behind data. I found it very valuable experience. Thank you very much."
Global Insights Manager
Toyota Motor Corporation
"YCP impressed me most with their ability to get to the truth on some very specific questions, bringing a level of concreteness to the content that I’ve never seen from another consulting firm. Their work provided valuable analysis for decision-making. The team at YCP is efficient, insightful and fearless!"

General Manager for APAC & Director of Global Logistics and Material Handling Business Unit
Intralox
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Market Study and Opportunity Assessment for Plant-Based Protein Crops
Client
Global Ingredients Solutions Provider
Area
Asia Pacific
Expertise Scope
Market Analysis and Sizing
Project Summary
We conducted a comprehensive study to identify the most attractive sources for plant-based protein crops and assess demand within the APAC market. Our approach included in-depth industry analysis, market sizing, supplier mapping, and regional synthesis, providing the client with a clear understanding of market opportunities and the competitive landscape for plant-based proteins in the region.
Bid Strategy Development and Advisory Support for On-Shore Wind Energy Projects
Client
Renewable Energy Developer in Southeast Asia
Area
Southeast Asia
Expertise Scope
Renewable Energy Bid Strategy and Advisory, Financial Modeling
Project Summary
We supported the client in bidding for on-shore wind energy projects in the second phase of the GEAP. Our advisory services included reviewing the Terms of Reference and Auction Procedure, conducting analyses to shortlist wind sites, preparing an internal business plan, performing market scans and interloper analysis, developing financial models, and crafting a bid strategy to boost the client's competitiveness in securing these renewable energy projects.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Leon Cheng
Partner
Nationality: Chinese
Country Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Mehdi Jaouadi
Partner
Nationality: French
Country Coverage:
Thailand, France, UK, Mexico, Myanmar, Cambodia, Laos.
Past Experience:
METRO AG, L'Oréal

Shinjiro Sameshima
Partner
Nationality: Japanese
Country Coverage:
Japan
Past Experience:
UBS

Takanori Ono
Managing Partner
Nationality: Japanese
Country Coverage:
Japan
Past Experience:
Cisco, KPMG

Kana Iikura
Partner
Nationality: Japanese
Country Coverage:
Japan, Philippines, Nigeria, Kenya, UK, USA
Past Experience:
KPMG AZSA

Masa Matsuoka
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, China, Europe
Past Experience:
Nomura Research Institute, UBS Securities Japan
Talk to Our Sustainability Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus