Malaysia Market Research Consulting

YCP offers premier Market Research Consulting services in Malaysia, emphasizing our vast reach across Asia to empower businesses with strategic insights.

YCP Market Research Experts in Malaysia

Malaysia presents a significant business potential, offering vast growth opportunities in diverse sectors.

Entering Malaysia’s Market Research sector poses unique challenges, including regulatory hurdles and cultural nuances.

YCP stands out as the premier Market Research consulting firm in Malaysia, with unparalleled local insights and expertise.

YCP in Numbers

Project Across Asia

Offices

Portfolio Businesses

Professionals

Navigate and Succeed:
Malaysia Market Research at Your Service

Market Landscape

We analyze Malaysia's market trends, offering insights for informed business decisions in various sectors.

Market Size

Expert insights into Malaysia's market size, aiding in strategic planning and growth.

Industry Structure and Trend

YCP analyzes Malaysia's market structures & trends, offering insights for strategic business decisions.

Competitive Benchmark

We analyze Malaysia's market trends, providing insights and benchmarks against competitors for strategic decisions.

Business Partner Search & Screening

We identify ideal Malaysian partners, ensuring business synergy and compliance.

B2B/B2C Customer Survey

Expert in Malaysia's B2B/B2C surveys, we unlock insights to elevate customer engagement and business growth.

Our Industries

Dominate Malaysia Through Market Research

Rapidly growing GDP necessitates improved insights

Malaysia's GDP is growing at 4% annually, driving businesses to seek clearer market insights to adapt and thrive with expanding consumer demands.
Utilizing comprehensive market research allows for data-driven strategies, aligning products and services with evolving consumer trends, fostering informed growth.

Increased emerging consumer base forming new trends

An increase of 15% in Malaysia's middle-class suggests strong market demand for tailored services, accentuating the need for in-depth market research.
Insights from extensive research can help predict and align with these trends, ensuring offerings meet new consumption patterns which will evolve post economic growth.

Large ASEAN connectivity opening future collaborations

ASEAN trade contributes to 25% of Malaysia's market dynamics, introducing vast collaborative opportunities via strategic market insights into integration facets.
Deeper regional understanding is accessible with tailored market research, leveraging this knowledge can maximize sector penetration and connectivity benefits.

The shift towards digital economies enhances analytics

Digitally adept consumers surged by 20%, indicating a demand shift needing astute analytic approaches for unlocking new potential in Malaysia's market landscape.
Capitalizing on this shift ensures that digital analytics drive enhanced consumer interactions, achieve precise positioning, and innovate viable service propositions.

Our Clients

We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us

"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."

Marketing Implementer for Indonesia, Singapore & Vietnam

Shell

"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."

Managing Director Thailand and Indonesia

Monier Roofing (Previously Lafarge)

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

Assessment of Opportunity for IoT and Smart Homes

Client

A Japanese consumer products company

Area

Australia, Malaysia, Vietnam

Expertise Scope

Market Recommendation, Strategy

Project Summary

Our team researched the coverage areas to discover current trends and consumer attitudes. We provided the client with a detailed approach and recommendation for specific USPs, comparing both B2B and B2C markets.

Distributor Support Strategy for Lubricants in Vietnam

Client

A Vietnamese lubricant distributor

Area

Vietnam

Expertise Scope

Distributor Assessment, Stakeholder Meetings, Site Visit Reporting

Project Summary

Our team initiated the project with a kick-off meeting in Ho Chi Minh City to align with client's needs and prepare for upcoming interviews. We organized and scheduled site visits and meetings with shortlisted distributors. Following this, we led distributor meetings, providing summary translations. Finally, we delivered a post-site visit report, profiling and prioritizing each distributor based on the interviews.