
YCP Marketing & Sales Experts in Malaysia

Malaysia offers vast business potential, particularly in the Marketing & Sales sector, promising growth.
Entering the Malaysian Marketing & Sales scene presents challenges, including cultural nuances and competitive market dynamics.
YCP stands out as the premier Marketing & Sales consultancy in Malaysia, essential for navigating the market with expertise.

YCP in Numbers
Navigate and Succeed:
Malaysia Marketing & Sales at Your Service

Branding & Brand Management
Elevate your brand in Malaysia with tailored strategies, leveraging local insights for impactful management and growth.

Product & Portfolio Management
Optimizing product lines for Malaysia's market, boosting sales and portfolio value.

Pricing
Optimize pricing strategies in Malaysia's market to boost sales and profit margins with our expert analysis and tailored advice.

Digital Marketing
We boost Malaysia brands online, driving growth with tailored digital marketing strategies.

E-commerce
Elevating e-commerce strategies in Malaysia with tailored marketing solutions for sustainable growth.

Customer Experience
Optimizing customer experience in Malaysia's unique market, ensuring memorable brand interactions and loyalty.

Sales Channel Strategy
We optimize Malaysia's sales channels to boost market reach & revenue.

Digital Sales
Boosting digital sales in Malaysia with tailored strategies to increase online revenue and market presence.
Our Industries












Dominate Malaysia Through Marketing & Sales
Vast Increase in Consumer Engagement in Malaysia
- 63% of Malaysian consumers engage online daily affecting marketing reach.
- Taking advantage, creating targeted campaigns taps into broader market spectra.
Observable Hyperspeed in Digital Evolution Login Stats
- 85% growth in mobile logins signals urgent tech upgrades in marketing.
- Crafting mobile-first strategies is crucial to interact with this majority seamlessly.
Unleashing Target-Personalization Tools in Marketing
- Localized AI can lead to 50% higher targeting accuracy within years.
- Transitioning means further crafting hyper-personalized strategies enhancing ROI.
Harnessing E-commerce Growth Amid Societal Trend
- E-commerce adoption saw a leap, potentially boosting reach by 100,000 users.
- Creating an integrated e-commerce strategy energizes market bonding experiences.
Our Clients
We have worked with more than 2000 companies throughout various industries.







What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"During the course of 2009 and 2010, YCP carried out extensive research on roofing materials market for Monier (previously Lafarge Roofing) in Asia. The experience and expertise of YCP in building materials markets in Asia and the strong analytical skills of their consultants resulted in high-quality output for their various assignments, driven by in-depth field investigations. The findings and recommendations provided by YCP have proved extremely valuable for Monier to identify and assess growth opportunities in the region, and to support Monier’s strategic approach and planning in the region. I am therefore happy to recommend YCP as a valuable partner to any company interested in their research and consulting capabilities."
Managing Director Thailand and Indonesia
Monier Roofing (Previously Lafarge)
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
E-Commerce Website Development
Client
A Japanese medical equipment manufacturer
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client needed support tapping into the Southeast Asian market and building an e-commerce channel. We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.
Event Website Development for an Industrial Automation Conference
Client
A Japanese machine vision distributor
Area
Southeast Asia
Expertise Scope
Strategic Marketing
Project Summary
Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Country Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Leon Cheng
Partner
Nationality: Chinese
Country Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Takahiro Okawa
Partner
Nationality: Japanese
Country Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten

Jatin Gulati
Partner
Nationality: Indian
Country Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Country Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy
Talk to Our Marketing & Sales Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus