
YCP Restaurant Experts in Malaysia

In Malaysia, the F&B industry faces rapid evolution, demanding innovative strategies for growth.
YCP leverages global expertise and local insight to offer consulting services, addressing unique challenges in Malaysia's F&B market.
As a trusted consulting firm, YCP is your partner in navigating the dynamic F&B industry in Malaysia.

YCP in Numbers
Unlocking Potential: Your Path to Excellence with Malaysia's Restaurant Professionals
In Malaysia, the restaurant industry is a vibrant scene, rich with diversity. YCP aids clients in navigating this competitive market.
Our experts at YCP specialize in leveraging local tastes and global trends to elevate your restaurant's presence in Malaysia.
YCP's strategic approach focuses on optimizing operations and enhancing customer experiences, setting you apart in Malaysia's dynamic restaurant industry.
Our Services
Marketing & Sales
Elevate your Malaysian restaurant's sales & marketing with expert YCP guidance.
- Branding & Brand Management
- Product & Portfolio Management
- Pricing
- Digital Marketing
- E-commerce
- Customer Experience
- Sales Channel Strategy
- Digital Sales
Operations
Streamline restaurant operations in Malaysia with YCP's tailored consulting solutions.
- Project Management Office (PMO)
- Growth Strategy Implementation
- Operation Transformation
- Manufacturing
- Organization Design
Supply Chain Management
Optimize your supply chain in Malaysia for peak restaurant success.
- Supply Chain
- Digital Supply Chain
- Procurement
- Logistics
M&A, Transactions, and PMI
Elevate your M&A, transactions, and PMI success in Malaysia's vibrant restaurant sector.
- M&A Strategy
- Divesstiture/Curb-out Strategy
- M&A Target Scouting
- Buyer/Investor Search
- Commercial Due Diligence
- M&A Execution (Buy-side & Sell-side Financial Advisory)
- Valuation
- Post-Merger Integration (PMI)
- Value Creation
- IPO PMO
- Joint Venture
- Corporate Venture Capital
Strategy
YCP catalyzes growth for Malaysia's restaurants with expert strategy planning.
- Business Strategy
- Corporate Finance
- Growth Opportunity Identification
- New Business Development
- Organization Strategy
- Enterprise Risk Management
- Asset/Project Risk Management
- Digital Strategy
- Strategic Partnership & Channel Strategy
Digital Transformation
Elevate your Malaysian restaurant with top-notch digital transformation solutions from YCP.
- DX Vision
- Digital Roadmap
- CIO/CDO Support
- System Architecture Design
- DX PMO
- Artificial Intelligence (AI)
- Robotic Process Automation (RPA)
- Big Data Analysis
- IT Organization Design & Restructuring
- IT Portfolio Management
- Off-shore Development Centre Set-up
Public Services
Empowering Malaysia's dining scene with expert public services advice.
- Economic Development
- Public Policy Development
- E-Governance
Sustainability
Elevate your restaurant's sustainability in Malaysia with YCP's expert guidance.
- Sustainability Strategy & Implementation
- Double Materiality
- Decarbonization & Net-Zero Strategy
- Climate Change Risks and Opportunities
- Sustainability Due Diligence
- Supply Chain Assessment
- ESG Reporting
- Investor Relations & Fundraising
- Organization & Governance Design
Market Research
Specializing in market research for Malaysia's restaurant sector for informed decisions.
- Market Landscape
- Market Size
- Industry Structure and Trend
- Competitive Benchmark
- Business Partner Search & Screening
- B2B/B2C Customer Survey
- Consumer Research
Navigating Restaurant Sector in Malaysia
High Operating Costs in the Malaysian Restaurant Sector
- The Malaysian restaurant industry faces high operating costs, with expenses comprising up to 70% of total revenue, mainly due to rent and rising ingredient prices.
- Adopting efficient inventory management and exploring local ingredient sourcing can alleviate operational costs while potentially boosting profit margins by up to 15%.
Intense Competition Among Restaurant Owners in Malaysia
- The restaurant market in Malaysia is saturated with over 167,000 establishments, making it challenging for new players to stand out and sustain a profit.
- Focusing on niche markets and innovative dining experiences can differentiate businesses, helping them secure market share in this competitive landscape.
Growing Demand for Digitalization in Dining Experience
- Digital technologies in the Malaysian restaurant industry are expected to grow by 25%, driven by consumer demand for convenience and contactless options.
- Leveraging digital platforms for marketing and customer engagement can enhance service efficiency, increasing customer satisfaction and potentially improving sales.
Rising Preferences for Sustainable Dining Options
- 76% of Malaysian consumers now prefer sustainable dining choices, indicating a shift towards environmentally and socially responsible consumption.
- Embracing eco-friendly practices such as zero-waste policies and sustainable suppliers not only attracts eco-conscious customers but can also reduce food waste costs by 30%.
Our Clients
We have worked with more than 2000 companies throughout various industries.


What Our Clients Say About Us
"The engagement conducted by YCP was comprehensive and was very helpful for Shell to take immediate strategic decisions and actions in our market; their work allowed Shell to see the unseen, especially with regards to the competitor assessment and detailed customer issues. The YCP team has always been professional to work with, and I've appreciated how they accommodate client requests and enthusiastically took on the challenges we gave them. Overall, I am very happy with the services provided by YCP, they managed to get very insightful and unbiased recommendations for our business."
Marketing Implementer for Indonesia, Singapore & Vietnam
Shell
"YCP's deep understanding of the Myanmar F&B sector helped us to better understand where the sources of growth will come from, enabling us to focus on the right product categories and craft strategies to win in Myanmar. We appreciated YCP’s team strength and the support provided by their management team in this emerging market. "
Managing Director
Nestle Myanmar
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
High-Level Market Assessment for Cheese Products in Indonesia
Client
A food and beverage company operating across Southeast Asia
Area
Southeast Asia
Expertise Scope
Market Assessment, Competitive Landscape Analysis, Stakeholder Interviews
Project Summary
The project was structured into three deliverable phases, beginning with a comprehensive market assessment, followed by competitive landscape analysis and insights synthesis. This included conducting interviews with key stakeholders, such as cheese importers, to gather qualitative data. The team focused on identifying market size, market trends, and competitor strategies to provide actionable insights for market entry and expansion.
Acquisition Evaluation and Market Analysis for Food Service Chain
Client
A large Japanese food service chain operator
Area
Singapore, Hong Kong
Expertise Scope
Valuation and Financial Modeling, Market Expansion Analysis
Project Summary
We assisted a Japanese food service chain in evaluating the acquisition of a donburi-style chain in Singapore and Hong Kong. Over three months, we conducted a valuation of current outlets, developed DCF and LBO analyses, and assessed new market opportunities. Our work provided the client with the data needed for a go/no-go decision, successfully evaluating both current business and expansion potential.
YCP in Media












Publications




Meet Our Experts
Establish industry dominance with our experts and partners

Yuki Ishida
Managing Partner
Nationality: Japanese
Country Coverage:
Japan, Hong Kong, Singapore, USA, China, Thailand
Past Experience:
Goldman Sachs

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Shingo Kasumoto
Managing Partner
Nationality: Japanese
Country Coverage:
Singapore, Japan, Indonesia, Malaysia, Thailand, Myanmar, Vietnam, Philippines
Past Experience:
P&G

Leon Cheng
Partner
Nationality: Chinese
Country Coverage:
China, Hong Kong, Taiwan, India, Japan, Korea, Philipines, Malaysia, Vietnam, Thailand, US, Canada, Mexico
Past Experience:
EAC, DHL

Takahiro Okawa
Partner
Nationality: Japanese
Country Coverage:
Japan, Singapore, Thailand, Vietnam, Indonesia
Past Experience:
Accenture, Rakuten

Jatin Gulati
Partner
Nationality: Indian
Country Coverage:
Philippines, India
Past Experience:
McKinsey & Company, Accenture Strategy

Laurent Fihey
Partner
Nationality: French
Country Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy
Talk to Our Restaurant Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus