Middle East Brand Strategy Consulting

YCP offers expert Brand Strategy consulting services across the Middle East, leveraging extensive experience to elevate businesses. Learn how YCP can drive your success in Asia.

Middle East Brand Strategy Consulting

YCP Solidiance Brand Strategy Experts in Middle East

Brand Strategy experts in Middle East

The Middle East offers vast business potential with its dynamic markets and growing consumer base.

However, cultural nuances and competitive landscapes present challenges for Brand Strategy entry.

A consulting firm with deep Brand Strategy experience in the Middle East is crucial. YCP stands as the leading provider in this market.

YCP in Numbers

YCP Holdings
Projects across Asia
Offices
Portfolio Businesses
Professionals

Navigate and Succeed: Middle East Brand Strategy at Your Service

In the dynamic Middle East market, YCP's Brand Strategy service empowers firms to distinguish and elevate their brand, ensuring resonance with local values and trends.

With an intimate understanding of the Middle Eastern consumer landscape, YCP crafts bespoke brand strategies that drive growth and foster long-term loyalty among target audiences.

YCP leverages its global insights and local expertise to guide businesses through the complexities of the Middle East market, positioning them for sustainable success through strategic brand differentiation.

Our Industries

Aerospace & Defense

Automotive & Mobility

Energy & Natural Resources

Construction & Infrastructure

Consumer & Retail

Financial Services

Healthcare

Industrials

Private Equity & Principal Investors

Public Sector

Transportation & Logistics

Technology Media & Telecommunications

Dominate Middle East Through Brand Strategy

Accelerated Digitalization Demands

  • With 65% of Middle Eastern consumers preferring digital interfaces, businesses face pressure to enhance digital brand strategies to stay relevant.
  • Adapting brand strategies for the digital realm is not just an option; it's essential for tapping into the preferred consumer channels and maintaining customer loyalty.

Rising Consumer Expectations in the Middle East

  • The consumer base's emphasis on personalized experiences has increased by 40%, driven by advanced brand strategy approaches revolutionizing business expectations.
  • Integrating personalized brand consultations will ensure businesses not only meet but exceed sector standards, positioning them at the vanguard of consumer engagement.

Market Expansion Backed by Regional Investment

  • Projected investments of $3 billion in brand initiatives by 2025 provide fertile ground for business expansion using advanced strategy.
  • Leveraging these investment opportunities in brand strategy consultancy opens new pathways for substantial market growth, enabling a stronger footprint in various sectors.

Innovations Fueling Competitive Edge

  • 70% of Middle East firms plan to increase innovations in brand strategy innovations prior to hitting 2030 centered competitive edges.
  • Proactively adopting new sourcing technologies helps create unique branding propositions that confidently lead against foreign market entities.

Our Clients

We have worked with more than 2000 companies throughout various industries.

What Our Clients Say About Us

"It has been a great experience working with the YCP Solidiance project team. The market insights and strategic assessments were well-researched, analyzed and presented; ensuring that we have a deeper understanding of the business dynamics in the Middle East. This has helped SATS to validate its business case projections, as well as strengthened its intended strategies to grow in the market. We are equally impressed by the timeliness and quick turnaround of the project, given the compressed time that we have set for the project team. The personal involvement of the team has underscored the high quality of client service that YCP Solidiance pledges. We are happy to recommend YCP Solidiance and of course, look forward to engaging them again in future endeavors."

SATS (Singapore Airport Terminal Services)

AVP Corporate Business Development

SATS (Singapore Airport Terminal Services)

"We have now completed our study on entering a new market successfully and I wish to thank the YCP Solidiance team for the professional and urgent approach given our requirement relating to the specific market assessments, feasibility studies, a partner search and financial evaluation on a primary acquisition target in our market of interest. I am satisfied YCP Solidiance developed a differentiated route-to-market strategy that is comprehensive and delivered pleasingly ahead of time to meet our tight deadlines. Our objectives were met in full and I look forward to working with the YCP Solidiance team again in the future."

Abu Dhabi Motors

General Manager

Abu Dhabi Motors

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

E-Commerce Website Development

Client

A Japanese medical equipment manufacturer

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client needed support tapping into the Southeast Asian market and building an e-commerce channel.​ We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.

Event Website Development for an Industrial Automation Conference

Client

A Japanese machine vision distributor

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.

YCP in Media

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YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Publications

Partnering for Success in Saudi Arabia Construction
Transforming Saudi Arabia into the Middle East's Logistics Powerhouse
Saudi Arabia’s Road Towards Becoming a Cashless Society by 2030
Environmental response and corporate issues in the chemical industry

Meet Our Experts

Establish industry dominance with our experts and partners

saurabh mehta

Saurabh Mehta

Group Officer, Managing Partner, and CEO of Supply Chain Solutions Division

MBA - NYU Stern School of Business

eunic

Eunice Maximo

Partner

Bachelor of Fine Arts from University of the Philippines Diliman

Mehdi Jaouadi

Mehdi Jaouadi

Partner

Master in Management, EDHEC Business School

koichi sonoda

Koichi "Sonochan" Sonoda

Partner

MBA, IMD - International Institute for Management Development

Talk to Our Brand Strategy Experts

Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.

YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:

  • YCP Solidiance
  • YCP Auctus
  • YCP Consus