Middle East Branding Consulting

YCP is a premier consulting service specializing in branding across the Middle East, offering unparalleled insights and strategies to elevate businesses throughout Asia.

Middle East Branding Consulting

YCP Branding Experts in Middle East

Branding experts in Middle East

The Middle East offers vast business potential, rich with opportunities for branding innovation.

Barriers in branding in the Middle East include cultural nuances and market fragmentation.

YCP, with deep branding experience, stands as the premier provider in the Middle East market.

YCP in Numbers

YCP Holdings
Project Across Asia
Offices
Portfolio Businesses
Professionals

Navigate and Succeed: Middle East Branding at Your Service

YCP excels in elevating brands in the Middle East, tapping into diverse markets to maximize visibility and engagement. We understand regional nuances to ensure your brand thrives.

Our strategies at YCP are tailor-made for the Middle East, focusing on cultural resonance and digital innovation. We help your brand weave into the fabric of local communities.

YCP's expertise in the Middle East ensures your branding does not just stand out, but also aligns with local values and trends, unlocking unparalleled growth and recognition.

Our Industries

Aerospace & Defense

Automotive & Mobility

Energy & Natural Resources

Construction & Infrastructure

Consumer & Retail

Financial Services

Healthcare

Industrials

Private Equity & Principal Investment

Public Sector

Transportation & Logistics

Technology Media & Telecommunications

Dominate Middle East Through Branding

Immediate Impact of Branding in Middle East Market

  • With a 15% rise in local enterprises now targeting global markets, effective branding is crucial to stand out in the competitive Middle East landscape.
  • Rapid communication trends present significant growth and recognition opportunities with strong branding, fostering domestic expansion and international reach.

Strengthening Business Survival through Branding

  • Research shows 40% of new businesses in the region fail within the first 5 years; building a compelling brand can be essential for survival and longevity.
  • A strong, distinct brand strengthens connections with clients and leads to increased credibility, which can significantly trim down long-term vulnerability.

Unlocking International Market Opportunities

  • Data indicates a 20% year-on-year increase in Middle East exports, underlining how refined branding ensures alignment with international standards and attraction.
  • Capitalizing on export trends with targeted branding secures competitive advantage by representing authenticity that appeals to global markets.

Maximizing Influence with Digital Branding Tools

  • With a 25% rise in internet penetration, businesses are enhancing visibility via digital branding, influencing buyer decisions constructively.
  • Investing in digital brand strategies broadens market presence across younger demographics, naturally leading to diverse growth and income generation.

Our Clients

We have worked with more than 2000 companies throughout various industries.

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What Our Clients Say About Us

"It has been a great experience working with the YCP project team. The market insights and strategic assessments were well-researched, analyzed and presented; ensuring that we have a deeper understanding of the business dynamics in the Middle East. This has helped SATS to validate its business case projections, as well as strengthened its intended strategies to grow in the market. We are equally impressed by the timeliness and quick turnaround of the project, given the compressed time that we have set for the project team. The personal involvement of the team has underscored the high quality of client service that YCP pledges. We are happy to recommend YCP and of course, look forward to engaging them again in future endeavors."

SATS (Singapore Airport Terminal Services)

AVP Corporate Business Development

SATS (Singapore Airport Terminal Services)

"We have now completed our study on entering a new market successfully and I wish to thank the YCP team for the professional and urgent approach given our requirement relating to the specific market assessments, feasibility studies, a partner search and financial evaluation on a primary acquisition target in our market of interest. I am satisfied YCP developed a differentiated route-to-market strategy that is comprehensive and delivered pleasingly ahead of time to meet our tight deadlines. Our objectives were met in full and I look forward to working with the YCP team again in the future."

Abu Dhabi Motors

General Manager

Abu Dhabi Motors

Results Through Expertise: Case Studies

Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.

E-Commerce Website Development

Client

A Japanese medical equipment manufacturer

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client needed support tapping into the Southeast Asian market and building an e-commerce channel.​ We created a market entry strategy in three countries, developed localised landing pages, and managed client campaigns to gain market access.

Event Website Development for an Industrial Automation Conference

Client

A Japanese machine vision distributor

Area

Southeast Asia

Expertise Scope

Strategic Marketing

Project Summary

Our client wanted to promote an event for industry leaders in industrial automation and IoT. We created a comprehensive event website that integrated with an event technology platform, Eventbrite. This resulted in 250 RSVPs, primarily from the site.

YCP in Media

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YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance's Managing Partner Damien Duhamel talks on BBC on the Indonesian mining industry.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

YCP Solidiance’s Partner Gervasius Samosir speaks to CNBC about the economy outlook after Indonesia’s presidential election.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Tagged as Asia’s Game Changer, YCP Holdings wins the Management Consulting award in SBR National Business Awards.

Publications

Partnering for Success in Saudi Arabia Construction
Transforming Saudi Arabia into the Middle East's Logistics Powerhouse
Saudi Arabia’s Road Towards Becoming a Cashless Society by 2030
Environmental response and corporate issues in the chemical industry

Meet Our Experts

Establish industry dominance with our experts and partners

Pilar Dieter

Pilar Dieter

Managing Partner

Nationality: American

Region Coverage:

China, Japan, Korea, India, Malaysia, Singapore, USA

Past Experience:

Alaris Consulting

Jun Amano

Jun Amano

Partner

Nationality: Japanese

Region Coverage:

UK, Germany, France, Italy, Spain, Portugal, Switzerland, Netherlands, Poland, Greece, Romania

Past Experience:

Dentsu Inc

Mehdi Jaouadi

Mehdi Jaouadi

Partner

Nationality: French

Region Coverage:

Thailand, France, UK, Mexico, Myanmar, Cambodia, Laos.

Past Experience:

METRO AG, L'Oréal

laurt fihey

Laurent Fihey

Partner

Nationality: French

Region Coverage:

Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico

Past Experience:

Arthur Andersen, Advancy

Talk to Our Branding Experts

Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.

YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:

  • YCP 
  • YCP Auctus
  • YCP Consus