
YCP Food Services Experts in Middle East

In the Middle East, the F&B sector is rapidly evolving, presenting unique opportunities and challenges.
YCP leverages deep industry insight and global expertise to navigate the complex F&B landscape in the Middle East, offering tailored consulting solutions.
As your trusted partner, YCP is committed to transforming challenges into opportunities, ensuring success in the Middle East's F&B industry.

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Unlocking Potential: Your Path to Excellence with Middle East's Food Services Professionals
The Food Services industry in the Middle East is poised for growth, driven by a youthful population and rising tourism. YCP optimizes operations & profitability in this dynamic market.
Navigating the complex regulatory landscape of the Middle East's Food Services sector requires expertise. YCP offers unparalleled insights to ensure compliance and market success.
YCP leverages local knowledge and global expertise to identify trends in the Middle East Food Services industry, helping clients innovate and capture emerging opportunities.
Our Services
Marketing & Sales
Boost your Middle East Food Biz with expert Marketing & Sales strategies
- Branding & Brand Management
- Product & Portfolio Management
- Pricing
- Digital Marketing
- E-commerce
- Customer Experience
- Sales Channel Strategy
- Digital Sales
Operations
Boost your Operations in the Middle East with expert Food Services Consulting.
- Project Management Office (PMO)
- Growth Strategy Implementation
- Operation Transformation
- Manufacturing
- Organization Design
Supply Chain Management
Optimize your supply chain across the Middle East for peak efficiency and growth.
- Supply Chain
- Digital Supply Chain
- Procurement
- Logistics
M&A, Transactions, and PMI
Elevate your M&A, Transactions, and PMI ventures in the Middle East with YCP's expertise.
- M&A Strategy
- Divesstiture/Curb-out Strategy
- M&A Target Scouting
- Buyer/Investor Search
- Commercial Due Diligence
- M&A Execution (Buy-side & Sell-side Financial Advisory)
- Valuation
- Post-Merger Integration (PMI)
- Value Creation
- IPO PMO
- Joint Venture
- Corporate Venture Capital
Strategy
Elevate your Middle East food venture with YCP's bespoke strategy services.
- Business Strategy
- Corporate Finance
- Growth Opportunity Identification
- New Business Development
- Organization Strategy
- Enterprise Risk Management
- Asset/Project Risk Management
- Digital Strategy
- Strategic Partnership & Channel Strategy
Digital Transformation
Empower your Middle East food business with advanced digital transformation solutions.
- DX Vision
- Digital Roadmap
- CIO/CDO Support
- System Architecture Design
- DX PMO
- Artificial Intelligence (AI)
- Robotic Process Automation (RPA)
- Big Data Analysis
- IT Organization Design & Restructuring
- IT Portfolio Management
- Off-shore Development Centre Set-up
Public Services
Elevate your Public Services in the Middle East with YCP's expert consulting.
- Economic Development
- Public Policy Development
- E-Governance
Sustainability
Elevate your food service's sustainability in the Middle East with YCP expertise.
- Sustainability Strategy & Implementation
- Double Materiality
- Decarbonization & Net-Zero Strategy
- Climate Change Risks and Opportunities
- Sustainability Due Diligence
- Supply Chain Assessment
- ESG Reporting
- Investor Relations & Fundraising
- Organization & Governance Design
Market Research
Elevate your Middle East food business with our expert market research insights.
- Market Landscape
- Market Size
- Industry Structure and Trend
- Competitive Benchmark
- Business Partner Search & Screening
- B2B/B2C Customer Survey
- Consumer Research
Navigating Food Services Sector in Middle East
Regional Policy Changes Impacting Supply Chains
- Recently, 45% of the Middle East's food imports face structural delays due to dynamic tariffs impacting timely sourcing and increased operational costs.
- To circumvent tariff challenges, many key players are restructuring supply chain strategies, leveraging local resources and improving efficiency by up to 30%.
Cultural Taste Preferences And Culinary Adaptation
- The Middle East has a diverse population, with over 50 cuisines influencing demand, a challenge for service providers to cater while maintaining authenticity.
- Tapping into fusion cuisines, food service operators attract the evolving consumer base, thus enhancing accessibility and offering varied menus across new outlets.
Boom in Online Food Delivery Services
- With a 25% annual growth in e-commerce, the online food delivery market has surged as consumers show strong preference for comfort and convenience.
- As online orders inflate revenue streams, investing in advanced logistics technology ensures swift last-mile delivery and elevates client satisfaction significantly.
Expansion of Wellness and Organic Food Sectors
- 30% rise in Middle Eastern consumer preference for organic epitomizes a shift towards health-conscious dining, promoting a useful market expansion avenue.
- Capitalizing on this trend, businesses donate excess organic products to support regional environmental initiatives, aligning with evolving ethical consumerism.
Our Clients
We have worked with more than 2000 companies throughout various industries.
What Our Clients Say About Us
"It has been a great experience working with the YCP project team. The market insights and strategic assessments were well-researched, analyzed and presented; ensuring that we have a deeper understanding of the business dynamics in the Middle East. This has helped SATS to validate its business case projections, as well as strengthened its intended strategies to grow in the market. We are equally impressed by the timeliness and quick turnaround of the project, given the compressed time that we have set for the project team. The personal involvement of the team has underscored the high quality of client service that YCP pledges. We are happy to recommend YCP and of course, look forward to engaging them again in future endeavors."
AVP Corporate Business Development
SATS (Singapore Airport Terminal Services)
"We have now completed our study on entering a new market successfully and I wish to thank the YCP team for the professional and urgent approach given our requirement relating to the specific market assessments, feasibility studies, a partner search and financial evaluation on a primary acquisition target in our market of interest. I am satisfied YCP developed a differentiated route-to-market strategy that is comprehensive and delivered pleasingly ahead of time to meet our tight deadlines. Our objectives were met in full and I look forward to working with the YCP team again in the future."

General Manager
Abu Dhabi Motors
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Long-Term Marketing Advisory Services in Hong Kong
Client
A leading diamond trading company in Hong Kong
Area
Hong Kong
Expertise Scope
Advertising Budget Optimization, Content Strategy Advisory, Competitor Monitoring
Project Summary
We proposed a data-driven advertising budget mix for the client, supporting them with execution control and a refined content strategy. Our team provided guidance on ad spend management, recommending budget allocation shifts, target audience refinement, and competitor monitoring. We collaborated with the client’s sales team, identifying customer preference changes, external growth factors, and competitor actions to improve advertising performance and drive sales in Hong Kong.
Market Research and Advertising Strategy Development for Local Industrues in the UAE
Client
A management services provider (overseas expansion support) in the UAE
Area
Middle East
Expertise Scope
Market Research, Competitor Analysis, Advertising Strategy Development
Project Summary
Our team conducted market research, benchmarking, and consumer surveys to understand key local industry players, distribution channels, and end-user profiles. Additionally, we performed competitor analysis and customer needs assessments to clarify key selling points and developed advertising concepts and implementation strategies accordingly.
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Meet Our Experts
Establish industry dominance with our experts and partners

Pilar Dieter
Managing Partner
Nationality: American
Region Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Jun Amano
Partner
Nationality: Japanese
Region Coverage:
UK, Germany, France, Italy, Spain, Portugal, Switzerland, Netherlands, Poland, Greece, Romania
Past Experience:
Dentsu Inc

Mehdi Jaouadi
Partner
Nationality: French
Region Coverage:
Thailand, France, UK, Mexico, Myanmar, Cambodia, Laos.
Past Experience:
METRO AG, L'Oréal

Laurent Fihey
Partner
Nationality: French
Region Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy
Talk to Our Food Services Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus