
YCP Restaurant Experts in Middle East

The Middle East's F&B sector is witnessing rapid transformation, adapting to global trends and local preferences.
YCP leverages deep industry knowledge and a global team to navigate market barriers, offering tailored consulting in the restaurant field.
As a trusted partner, YCP is dedicated to fostering growth and innovation for clients across the Middle East's restaurant industry.

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Unlocking Potential: Your Path to Excellence with Middle East's Restaurant Professionals
The Middle Eastern restaurant landscape is vibrant, influenced by rich culinary traditions and evolving consumer preferences. YCP excels in tailoring strategies for growth.
As dining habits shift and demand for experiential eating grows in the Middle East, YCP helps restaurants innovate, ensuring they remain competitive and profitable.
YCP leverages deep industry insights and local market understanding to assist Middle Eastern restaurants in navigating challenges, from supply chain to digital transformation.
Our Services
Marketing & Sales
Boost your restaurant's sales and marketing performance in the Middle East with YCP.
- Branding & Brand Management
- Product & Portfolio Management
- Pricing
- Digital Marketing
- E-commerce
- Customer Experience
- Sales Channel Strategy
- Digital Sales
Operations
Optimize your restaurant operations in the Middle East with YCP's expert consulting.
- Project Management Office (PMO)
- Growth Strategy Implementation
- Operation Transformation
- Manufacturing
- Organization Design
Supply Chain Management
Streamlining Middle East eateries with top-tier Supply Chain Management expertise.
- Supply Chain
- Digital Supply Chain
- Procurement
- Logistics
M&A, Transactions, and PMI
Boost your M&A and PMI ventures in the Middle East with YCP's expert guidance.
- M&A Strategy
- Divesstiture/Curb-out Strategy
- M&A Target Scouting
- Buyer/Investor Search
- Commercial Due Diligence
- M&A Execution (Buy-side & Sell-side Financial Advisory)
- Valuation
- Post-Merger Integration (PMI)
- Value Creation
- IPO PMO
- Joint Venture
- Corporate Venture Capital
Strategy
Elevate your Middle East restaurant with YCP's bespoke strategy solutions.
- Business Strategy
- Corporate Finance
- Growth Opportunity Identification
- New Business Development
- Organization Strategy
- Enterprise Risk Management
- Asset/Project Risk Management
- Digital Strategy
- Strategic Partnership & Channel Strategy
Digital Transformation
Driving Middle East eateries to digital excellence with tailored transformation strategies
- DX Vision
- Digital Roadmap
- CIO/CDO Support
- System Architecture Design
- DX PMO
- Artificial Intelligence (AI)
- Robotic Process Automation (RPA)
- Big Data Analysis
- IT Organization Design & Restructuring
- IT Portfolio Management
- Off-shore Development Centre Set-up
Public Services
Elevate your Middle East restaurant with YCP's bespoke public service strategies.
- Economic Development
- Public Policy Development
- E-Governance
Sustainability
YCP offers expert Sustainability services for the Middle East's dynamic restaurant sector.
- Sustainability Strategy & Implementation
- Double Materiality
- Decarbonization & Net-Zero Strategy
- Climate Change Risks and Opportunities
- Sustainability Due Diligence
- Supply Chain Assessment
- ESG Reporting
- Investor Relations & Fundraising
- Organization & Governance Design
Market Research
Elevate your Middle East restaurant with expert market research by YCP.
- Market Landscape
- Market Size
- Industry Structure and Trend
- Competitive Benchmark
- Business Partner Search & Screening
- B2B/B2C Customer Survey
- Consumer Research
Navigating Restaurant Sector in Middle East
Boom in Dining Demand Outpaces Infrastructure
- With night dining experience rising by 30% across the Middle East, current restaurant infrastructure struggles to accommodate surge without risking customer service.
- To bridge the capacity gulf, investing in adaptive reuse of existing spaces represents a strategic pivot, following trends set by hospitality industry's versatile adoption.
Regulation Compliances Vary By Country
- Classification disparity in the Middle East impacts restaurant operations, with 40% of executives highlighting variable regulation compliance as a top concern.
- As intra-regional trade intensifies, aligning multi-national compliance strategies and brand adaptation is key to harnessing the market's cascading growth potential.
Digital Transformation Reshapes Operations
- Nearly 55% of restaurants enhanced their digital ordering capabilities last year, setting a tech-driven course for frictionless customer interactions across the region.
- Acknowledging digital immersion, shifting to data-driven operations allows for personalizing diner experiences, boosting retention rates demonstrably amidst a tech-receptive population.
Culinary Tourism Expands New Horizons
- Culinary tourism piqued tourism heat as non-holiday travelers soared 20%, urging cuisine hubs across diverse cultures within the Middle East.
- As vistas broaden, culinary pairs sophistication with traditional flavor fluxes, enticing experiential tourism seekers while magnifying moments of genuine narrative share.
Our Clients
We have worked with more than 2000 companies throughout various industries.
What Our Clients Say About Us
"It has been a great experience working with the YCP project team. The market insights and strategic assessments were well-researched, analyzed and presented; ensuring that we have a deeper understanding of the business dynamics in the Middle East. This has helped SATS to validate its business case projections, as well as strengthened its intended strategies to grow in the market. We are equally impressed by the timeliness and quick turnaround of the project, given the compressed time that we have set for the project team. The personal involvement of the team has underscored the high quality of client service that YCP pledges. We are happy to recommend YCP and of course, look forward to engaging them again in future endeavors."
AVP Corporate Business Development
SATS (Singapore Airport Terminal Services)
"We have now completed our study on entering a new market successfully and I wish to thank the YCP team for the professional and urgent approach given our requirement relating to the specific market assessments, feasibility studies, a partner search and financial evaluation on a primary acquisition target in our market of interest. I am satisfied YCP developed a differentiated route-to-market strategy that is comprehensive and delivered pleasingly ahead of time to meet our tight deadlines. Our objectives were met in full and I look forward to working with the YCP team again in the future."

General Manager
Abu Dhabi Motors
Results Through Expertise: Case Studies
Learn how we help clients build and implement strategies
that drive sustainable growth in today’s complex business landscape.
Long-Term Marketing Advisory Services in Hong Kong
Client
A leading diamond trading company in Hong Kong
Area
Hong Kong
Expertise Scope
Advertising Budget Optimization, Content Strategy Advisory, Competitor Monitoring
Project Summary
We proposed a data-driven advertising budget mix for the client, supporting them with execution control and a refined content strategy. Our team provided guidance on ad spend management, recommending budget allocation shifts, target audience refinement, and competitor monitoring. We collaborated with the client’s sales team, identifying customer preference changes, external growth factors, and competitor actions to improve advertising performance and drive sales in Hong Kong.
Market Research and Advertising Strategy Development for Local Industrues in the UAE
Client
A management services provider (overseas expansion support) in the UAE
Area
Middle East
Expertise Scope
Market Research, Competitor Analysis, Advertising Strategy Development
Project Summary
Our team conducted market research, benchmarking, and consumer surveys to understand key local industry players, distribution channels, and end-user profiles. Additionally, we performed competitor analysis and customer needs assessments to clarify key selling points and developed advertising concepts and implementation strategies accordingly.
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Meet Our Experts
Establish industry dominance with our experts and partners

Pilar Dieter
Managing Partner
Nationality: American
Country Coverage:
China, Japan, Korea, India, Malaysia, Singapore, USA
Past Experience:
Alaris Consulting

Jun Amano
Partner
Nationality: Japanese
Country Coverage:
UK, Germany, France, Italy, Spain, Portugal, Switzerland, Netherlands, Poland, Greece, Romania
Past Experience:
Dentsu Inc

Mehdi Jaouadi
Partner
Nationality: French
Country Coverage:
Thailand, France, UK, Mexico, Myanmar, Cambodia, Laos.
Past Experience:
METRO AG, L'Oréal

Laurent Fihey
Partner
Nationality: French
Country Coverage:
Europe (most countries), Greater China, Japan, South Korea, Thailand, Vietnam, Philippines, Indonesia, Saudi Arabia, Morocco, USA, Canada, Mexico
Past Experience:
Arthur Andersen, Advancy
Talk to Our Restaurant Experts
Arrange a session with our experts to explore how YCP can assist you in addressing your business challenges.
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus
YCP Group is the leading professional firm in Asia empowering excellence through diverse expertise:
- YCP
- YCP Auctus
- YCP Consus